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How Top Brands Use PIM to Rule the Digital Shelf
Winning the digital shelf starts with getting product content right. 83% of shoppers are ready to abandon a purchase over missing or inconsistent information. In this article, you’ll learn how top brands use PIM solutions to fix messy product content and grow faster online.
Why Digital Shelf Data Is So Chaotic Today
Managing product content across multiple channels is complex. Each platform sets its own rules for titles, images, descriptions, and attributes. A product page that works on one site might be rejected or underperform on another.
Many teams still rely on scattered files, manual updates, and outdated systems. This leads to inconsistent content, publishing delays, and poor customer experience. Small content issues often snowball into lost sales and unnecessary returns.
Accurate digital shelf data is difficult to maintain without centralized control. Even when brands try to track performance, the lack of unified tools limits the value of available digital shelf insights.
To stay competitive, more companies are adopting PIM retail systems that bring consistency, reduce errors, and support scale across all digital channels.
What PIM Digital Platforms Really Deliver
A good PIM system is more than storage, it’s the backbone of consistent, scalable product content. The best PIM solutions centralize everything: titles, specs, images, translations, and more.
Instead of wasting time on manual updates, teams use PIM to:
- Keep all product data in one place – no more scattered spreadsheets or conflicting versions.
- Automate product information syndication – publish accurate content to every channel without rework.
- Maintain control through roles, approvals, and workflows – ensure content is reviewed, approved, and tracked.
A strong PIM digital platform ensures every channel gets the right content, in the right format, at the right time. That means faster launches, fewer errors, and better customer experiences.
Real-World Benefits of eCommerce Product Content Syndication Software
The impact of a solid eCommerce product content syndication software goes beyond clean data – it transforms how teams operate day to day. One clear example: Migros, Switzerland’s largest retailer, used Gepard to solve a major challenge – getting product content from multiple suppliers (like Icecat and Xplace), then transforming and localizing it for their own unique taxonomy.
Teams working with digital shelf analytics providers also gain from this setup – with reliable data flowing in, analytics tools can flag issues quickly, and teams can act before shoppers notice anything wrong.
Real benefits include:
- Consistent, localized content delivered automatically;
- Faster time-to-market with real-time product updates;
- Fewer manual edits thanks to taxonomy mapping and validation;
- Smoother cross-team collaboration across product and eCommerce functions.
With PIM, content chaos turns into control – and brands finally get the speed, accuracy, and visibility they need to compete on the digital shelf.
How Top Brands Use Shelf AI and PIM Digital to Stay in Control
Top brands structure their PIM digital systems with clear processes that help them stay in control as they grow. Here’s how they do it:
- Taxonomy and data standards. They define product types, required attributes, and naming rules from the start. This prevents inconsistency and makes onboarding new products faster.
- Approval workflows. Content doesn’t go live until it’s reviewed. Product managers, marketing, and legal – each team has clear responsibilities in the process.
- System integrations. PIMs are connected to DAMs and syndication tools. That way, product data and media are always in sync and published without manual work.
- Monitoring and optimization. With tools like Shelf AI and real-time digital shelf insights, teams can track content quality and performance. Missing images, outdated specs, or underperforming titles are flagged early.
This setup helps teams avoid chaos, reduce manual fixes, and keep content consistent across every channel.
High Implementation Costs: Do You Really Need to Break the Bank for a PIM?
The average PIM price starts from $30.000/year. That’s a significant investment, especially for businesses that just need a simple solution.
Winning the Digital Shelf with Consistent Content
Strong content drives results. When product titles, images, specs, and descriptions are consistent and complete, customers make faster decisions and are less likely to bounce or return items.
Kraft Heinz worked through 3,000+ SKUs to clean up their product content. They aligned titles, specs, and media across retail partners, which helped them react faster to market changes and improved their performance across channels
A global beverage company took a similar approach. Using digital shelf insights, they monitored content across 271 retailers in 31 markets. They found missing assets, outdated descriptions, and misaligned specs, and fixed them. The improvements helped their products show up higher in search results and stay compliant with retailer requirements
With tools like eCommerce product content syndication software, brands can make sure that updates go live everywhere without delays. Product information syndication removes the need for copy-pasting content between systems.
Brands that invest in getting their product content right are the ones people find, trust, and choose to buy from.
Gepard PIM Digital Platform as a Foundation for Omnichannel Success
Managing content across marketplaces, regions, and storefronts requires more than speed – it requires structure. The Gepard simple AI PIM platform helps brands organize, localize, and distribute product data with precision.
Gepard allows teams to manage multiple taxonomies, languages, and content formats from a single place. When launching into new markets or channels, brands can adapt content to each platform’s requirements without manual work.
Retailers like Migros use Gepard to gather product data from different sources, transform it into their internal format, and push it to their systems automatically – all in milliseconds. This kind of automation reduces delays and supports consistent product experiences.
Gepard also integrates with syndication tools, DAMs, and custom endpoints, making it suitable for both PIM retail setups and global brands with complex catalogs.
Teams can track content flows, manage roles and approvals, and support regional teams working in different languages – all from one platform. That flexibility supports personalized content and faster launches.
If you’re planning to expand into new channels or just want to stop fixing content issues by hand, Gepard can help make it easier.
Get in touch, and Gepard experts will help you map out the best product content strategy for your business.
