Back to Blog
Anton Moskalenko
Written by
Anton Moskalenko
PPC Specialist at Cpamatica
CONTENTS
product content product information management

Roundup Session: What Is The Best Way Of Sharing Product Content For Both Brands And Retailers?

4 min read
Published: December 4, 2020
Updated: February 9, 2023

Collecting and sending product information is a big challenge for brands and retailers. For a long time, retailers received millions of product sheets in different formats and adapted them to their website data structure. But, it took plenty of labor days.

Then large retailers said to manufacturers: “Okay guys, we know that you wanna sell your goods here, but send your product information in the format we need, please. Here is an example of it”. That’s why, nowadays, brands have to adapt all their product descriptions to retailers’ and marketplaces’ requirements and send them via email, portals, or API.

But what is the most optimal way of sharing product content for both brands and retailers?

Well, there’s only one way to find out and that’s to ask. So, we asked experts, who work in eCommerce from various industries to find out their opinion on this topic and gathered their answers in this article.

Let’s dive in!

Marcus Boles About Product Content

Marcus Boles
Senior Manager, Global Data Architecture at Hanesbrands Inc.

API, no contest, but done in such a way that allows back and forth communication, so that errors are clearly communicated to the brand for a quick resolution. Some major retailers allow instantaneous injection of product data into their production environment if you’re using an API layer, whereas typically you would need to go through a Vendor Manager that approves your data before it would go live, so much quicker speed to market.

 

Roger Graell Sole About Product Content Management

Roger Graell Sole
Director Of Ecommerce at Mango 

I will definitely recommend API system to make sure that the product is updated on real-time across partners and removing any workload associated with it.

 

Robert Rand About Product Content

Robert Rand
Director of Partnerships & Alliances at JetRails

The best way would be to make the data available via an API so that retailers could access and transform the data as needed. However, small retailers don’t always have the resources to easily leverage an API system, so it’s not uncommon to see a CSV or other flat file generated.

So, as we see, the API connection is definitely a leader now. But, let’s check what other experts think of the issue.

 

Barbara Jenny Wilson About Product Data

Barbara Jenny Wilson
Director – Digital Operations, Consumer Beauty at Coty

Brand manufacturers need to right-size the sharing method to each retailer or marketplace.  How high to go on the ‘automated axis’ will depend on assortment size, variability (usually based on trade cycles), shopper journey considerations, resource constraints and also the technical readiness of the customer.

 

Jorge Trashorras Serrano About Product Information

Jorge Trashorras Serrano
Digital Project Manager at Leroy Merlin – España

The best way is first to share a common goal: the best product info always comes from the supplier. So the first step is that the supplier has to have an efficient way to share his information ( shared database, API microservices, SQL…). Of course, the ideal scenario is to make an agreement with all your partners to use only one tool where they can upload the data and the retailers can download it or directly use it. We use that kind of platform with more than 200 suppliers and it is seamless the process between the supplier upload the info, and we process it and use it in the technical data of our front web site.

 

Taras Kudla About Product Content In eCommerce

Taras Kudla
Ecommerce Manager at  Lacoste 

In Lacoste Ukraine we are using email, excel, API – in general, it depends on the partner needs and our possibilities also.

 

Jesper Agerskov About Product Content For Sales


Jesper Agerskov
Nordic & Baltic eCommerce Channel Manager & eTail KAM at GROHE

For me, the best way is whatever makes it easy for partners to implement, to be honest. Formats, structure etc. is secondary, but if we make it easy and smooth then the convenience overcomes everything else.

 

Mattia Devoti About Product Content

Mattia Devoti
Head of E-Commerce & Digital at Vinicio Srl

The integrated brands controlling the whole chain (end-to-end) should give them access to their DAM and PIM systems which they have to duly ‘feed’ and maintain and evolve over time though.

So, as many people, as many minds. But, here are some conclusions based on expert opinions:

  • API seems to be the most progressive way of sharing product information to retailers, marketplaces, and eCommerce platforms.
  • The way of sharing product data depends on the sales partner’s needs and supplier’s possibilities.
  • The ideal scenario is to make an agreement with all your partners to use only one tool.

At Gepard, we think that the best way of sharing product content is the one that takes fewer resources. We provide both brands and retailers with fully automated product content syndication services. It allows brands to speed up product and pricing data delivery to retailers and decrease operational costs. And retailers receive product content from suppliers automatically in their template. Request Guided Demo to find out how your company can benefit from Gepard.

How To Easily Manage Product Content

Anton Moskalenko
Written by Anton Moskalenko
PPC Specialist at Cpamatica

View Other Articles

PIM Solutions for Healthcare Manufacturers
3 min read
Blog

PIM Solutions for Healthcare Manufacturers

Today we will talk about PIM in healthcare, why it is useful for everyone, not just large players and how Gepard PIM can help.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Automotive Product Information Management
5 min read
Blog

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research