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Liubov Pesotska
Written by
Liubov Pesotska
SEO Specialist at Gepard
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Cyril Dorogan Gepard PIM E-Commerce Consultant
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eCommerce App Development for Successful PIM Software Implementation

3 min read
Published: September 12, 2023
Updated: January 30, 2024

In the current age, it is almost impossible to think of growing and expanding a business without technology. On the other side, the rampant development of smartphone application technologies has raised the eСommerce sector exponentially. There is a major contribution of mobile apps behind the success.

Achieving high-quality app development requires talented developers and firms that invest in this process to experience the exciting and innovative features of their mobile apps. The aftermath of a successful eCommerce app development is the attraction and retention of a huge chunk of customers.

When you’re working on a mobile application, it’s crucial to consider the future integration of PIM solutions. Therefore, responsibility goes to the PIM software & mobile app developers to provide best-in-class services through app innovation.

Let’s check out the important points for eCommerce app development for using the PIM software successfully.

#1. Learning PIM software

Product Information Management (PIM) software is one of the crucial cogs to run any eCommerce app successfully. Therefore, understanding and learning the software is essential for consistent management of products online. Mastery of PIM software will directly influence the sales as well as profit in that business. It allows a number of services, such as product information updates, managing workflows, data compliance, etc., 24×7 for smooth operation in the app.

#2. Clear objectives

For any form of trade & commerce, keeping clear goals should be on your priority list for the uninterrupted working of the app. Set clear objectives on what part of your eCommerce app you need to work on for using PIM software. Identify the flaws and interruptions where PIM system implementation can improve the overall performance. It can be data accuracy, integration with interdependent software, multi-channel distribution, etc.

#3. Data mapping

It is highly crucial to add data mapping while using PIM software in eCommerce applications. A definite data mapping carries the utmost importance for PIM structure in software development. Meticulous effort is needed to perform data mapping for product relationships and their category to take out the best output of the app. Additionally, actions such as data cleansing & regular updates of product descriptions push customers’ satisfaction substantially.

#4. Easy User-friendly interface

For any successful eCommerce business, the nature of its native app should be highly user-friendly. In other words, a highly optimized user interface of an online shopping application is the key to success. Adding user-friendly features that create a high level of user satisfaction is one of the primary goals during the process of app development. This will not only increase the customer base but also convert the users into potential buyers.

#5. Data security

Data security is the most important pillar on which eCommerce apps reflect success in the long term. As entire online commerce works on the framework of data, it is the soul of your client’s personal data. Any data breach will not only deplete your profits but also cause substantial or permanent damage to the reputation of your eCommerce store. Additionally, the legal repercussions will also come along under the state authorities. So, in order to ward off any kind of data breaches, ensure the highest possible security protection.

#6. Regular app updates

Online business is a dynamic sector, and if you don’t give regular app updates to your customers, then sales will suffer. On the other side, app retention of crucial customers will degrade too. Therefore, it is highly recommended to use automation to pop up updates whenever suggested by the PIM software through multiple channels.

#7. Performance & scalability

A highly optimized app is directly proportional to the amount of your business growth. On the other side, the scalability factor will give an unmatchable boost whenever you need to scale your business in a go. Therefore, it is your responsibility to make sure that the eCommerce app architecture that is going to be developed has a scope of scalability and takes greater workloads when required. It’s necessary to ensure that the database queries for smooth operations even in increased data workloads.

Conclusion

From the above-explained points, PIM software possesses huge potential during eCommerce app development. It is one of the inevitable tools for developers to transform your online business and magnify customer acquisition. PIM system ensures all crucial factors are fulfilled, which creates best-in-class features for business owners as well as their customers using the best technology available.

Liubov Pesotska
Written by Liubov Pesotska
SEO Specialist at Gepard
Has an experience in PR and SEO. Inspired by everything new: places, people, ideas. Believes in turquoise organizations and the power of community.

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