Product Attributes

What Are Product Attributes Examples?

There are various types that help marketers highlight key commodity characteristics in a bid to convert website visitors into buyers. Some examples of important product attributes include:

• Product name – includes product name, brand/manufacturer, etc. For example, Samsung Galaxy Flip4 8/128GB Graphite (here a name includes product brand name, model, color, and memory size);
• Product category – an attribute that groups similar items, such as Electronics, Groceries, Clothing, etc and helps to find the right product faster:
• Size – it can include the product’s weight, height, width, and dimensions that allow to understand if a product fits in a hand/bag/room or anywhere it’s supposed to be used;
• SEO attributes – including meta title, description, keywords, tags, image ALT description that facilitate a better search of a product on the Internet.

What’s The Importance Of Product Attributes?

Product attributes improve the experience of customers in many ways:

• They give more “life and character” to a product, which helps the customer get a feeling of already owning this commodity;
• They improve the customer buying journey and leave them satisfied with a product;
• Accurate product attributes result in less hustle with product returns for a customer;
• They help customers compare the chosen product with the other ones and make the best choice.

A well-detailed list of attributes can be also of importance for business in many ways, thanks to the system’s technical and psychological benefits, such as:

• Offering persuasive reasons that prompt customers to explore your commodity, creating brand awareness;
• Gives business owners insights into the features that make their goods appealing to customers;
• Helps with the search bar and engine optimization for greater visibility;
• Can prompt the average user to buy, use, and recommend your commodity to others.

What Are 5 Hacks On Creating Product Attributes That Sell?

Various hacks can help you explain the features of a product to consumers engagingly and persuasively. For instance, you can:

• Listen to customers to understand what they want so that your good features can reflect the language that they easily understand and relate to.
• Segment attributes into groups so that you can have an easier time finding and updating them accordingly when there is a need.
• Implement category-level attributes to enhance customer journey experiences, as well as publish multiple commodities using the same set of features.
• Restrict access to editing tools to mitigate responsibility confusion, where the wrong employee might update the attributes with mismatching information.
• Leverage comparison tools on product pages, especially when selling goods with multiple features and technical specifications.