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Product Attributes

What Are Product Attributes?

Product attributes are features that define an item or service in detail to help consumers make an informed buying decision. The features can include model size and number, color, materials used, technical specifications, or any other information that the buyer might be concerned about.

What Are Product Attributes Examples?

There are various types that help marketers highlight key commodity characteristics in a bid to convert website visitors into buyers. Some examples of important product attributes include:

  • Product name – includes product name, brand/manufacturer, etc. For example, Samsung Galaxy Flip4 8/128GB Graphite (here a name includes product brand name, model, color, and memory size);
  • Product category – an attribute that groups similar items, such as Electronics, Groceries, Clothing, etc and helps to find the right product faster:
  • Size – it can include the product’s weight, height, width, and dimensions that allow to understand if a product fits in a hand/bag/room or anywhere it’s supposed to be used;
  • SEO attributes – including meta title, description, keywords, tags, image ALT description that facilitate a better search of a product on the Internet.

What’s The Importance Of Product Attributes?

Product attributes improve the experience of customers in many ways:

  • They give more “life and character” to a product, which helps the customer get a feeling of already owning this commodity;
  • They improve the customer buying journey and leave them satisfied with a product;
  • Accurate product attributes result in less hustle with product returns for a customer;
  • They help customers compare the chosen product with the other ones and make the best choice.

A well-detailed list of attributes can be also of importance for business in many ways, thanks to the system’s technical and psychological benefits, such as:

  • Offering persuasive reasons that prompt customers to explore your commodity, creating brand awareness;
  • Gives business owners insights into the features that make their goods appealing to customers;
  • Helps with the search bar and engine optimization for greater visibility;
  • Can prompt the average user to buy, use, and recommend your commodity to others.

What Are 5 Hacks On Creating Product Attributes That Sell?

Various hacks can help you explain the features of a product to consumers engagingly and persuasively. For instance, you can:

  • Listen to customers to understand what they want so that your good features can reflect the language that they easily understand and relate to.
  • Segment attributes into groups so that you can have an easier time finding and updating them accordingly when there is a need.
  • Implement category-level attributes to enhance customer journey experiences, as well as publish multiple commodities using the same set of features.
  • Restrict access to editing tools to mitigate responsibility confusion, where the wrong employee might update the attributes with mismatching information.
  • Leverage comparison tools on product pages, especially when selling goods with multiple features and technical specifications.

Frequently Asked Questions About Product Attributes

What are the 4 attributes types in marketing?

The four types of attributes in marketing include:

  • Quality – the product attributes related to your product quality and are made by positive reviews and well-grounded manufacturing data. Examples of such attributes are consumer choice, long-lasting, top-rated, and original – they help to discover the product faster and facilitate sales.
  • Marketing claims – the product attributes connected to the performance of the product. It is usually based on a phrase or word that describes the product values in the best way. The examples are “kills 99.9%”, “cuts grease” and other claims. However, one should avoid false claims about the products to keep the customer’s trust and satisfaction and avoid customer churn.
  • Innovation – the newly developed attributes that help brands stay ahead of the competition, and keep the products fresh. Examples of such attributes are a new look, increased safety, extended lifespan, and others that show important product improvements.
  • Verification – these product attributes show proof of product safety and can include such characteristics as all-natural, European Ecolabel, carbon neutral, and others.

How customers rely on product attributes?

Product attributes are instrumental in influencing a customer’s buying decision, based on whether the product is likely to solve their problems or the benefits it brings when compared to other similar alternatives.

How to optimize product attributes with PIM software?

A standalone product managing software, such as PIM can help you optimize product attributes by:

  • Selecting the right attribute type;
  • Defining attribute properties;
  • Segmenting attributes into groups;
  • Automating data transformations for retailers;
  • Validating data to ensure consistency in accuracy;
  • Facilitating bulk operations when scaling.

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