Back to Glossary

Native Ad

What Is A Native Ad?

A native ad is a type of advertisement that matches the website content adjacent to it in terms of looks, quality standards, or even user standards. Look at it as advertisement media that matches the content of its source, such as paid video ad on the YouTube app. 

How Native Advertising Works

Native advertising works by creating customized ads that are similar in design, color, and patterns of page content that displays them. Typically, these ads resemble the platform that they are displayed on, such that consumers believe they belong on the platform.

Native ads are hard to notice and can drive brand affinity by up to 9%, as opposed to traditional banner ads. Moreover, anecdotal accounts from consumers indicate that they watch native ads 53% more, compared to display ads.

Native Ads Examples

Not all advertisements that seem to mimic the design and looks of the underlying media platform are considered native. Besides the native ad example mentioned above, here are other ones to put into better perspective.

  • Social media in-feed ads on platforms, such as Facebook and Instagram;
  • Paid ads trending on TikTok;
  • Twitter hashtags that push display and standard banner ads;
  • Custom playlists on Spotify;
  • Sponsored article spots that appear in reader feeds.

Native Ads Features

Although it can be pretty daunting to differentiate a native ad from a display ad, the latter usually has some features that qualify them as native. These features include:

  • Native ads are educational and don’t aim to convince the target audience;
  • They mimic the website design and looks of native ad platforms;
  • Aligns with the expectations of your consumer segment;
  • Compliments intuitive content consumption;
  • Compliments organic content.

Native Ads vs. Display Ads

While native ads organically blend with the media platform in question, display ads are technically superimposed on the platform’s content. For this reason, native advertising can guarantee a higher CTR of up to 0.2%, while display advertising offers a lower CTR, sometimes as low as 0.05%.

Another huge difference in these types of advertisements is how they look. While native ads feel and look like editorial content of the display page, display ads stand out as paid campaigns because they tend to persuade buyers.

 

Frequently Asked Questions About Native Ads

What is a native ad placement?

This includes placing ads on top search results to make them look organic. The ads are carefully assimilated into the host platform design making them look like they belong on the site.

What are some best practices for native ads?

Some native ad best practices include:

  • Understanding what your consumers want to learn more about;
  • Adding value to traditional marketing content;
  • Working with what works, after performing an experiment;
  • Aligning ads with the publishing platform’s editorial tone.

What are some well-known native ads campaigns from famous brands?

Some well-known native ads campaigns from famous brands include:

What is programmatic native advertising?

This technique involves designing the advertising message or content to appear in the publisher’s feeds. The message can be customized to the user and the placement by utilizing contextual signals and machine learning culminating in enhanced performance for advertisers.

You May Find It Interesting

How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read
Blog

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
PIM Tool for eCommerce Product Data Enrichment
5 min read
Gepard Updates

Gepard Features Hub: PIM Tool For eCommerce Product Data Enrichment

In this article, you will find out deep insights about the Gepard product data enrichment tool and why it is necessary for eCommerce business

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
2 min read
Gepard Updates

Ovia Lighting Chooses Gepard PIM For Strengthening Products Offerings In The Electrical Wholesale Market

Gepard is delighted to announce its new client Ovia Lighting Ltd. It specializes in supplying a range of light fittings.  

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more
Top_6_Experts_Insights2

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success