Native advertising works by creating customized ads that are similar in design, color, and patterns of page content that displays them. Typically, these ads resemble the platform that they are displayed on, such that consumers believe they belong on the platform.
Native ads are hard to notice and can drive brand affinity by up to 9%, as opposed to traditional banner ads. Moreover, anecdotal accounts from consumers indicate that they watch native ads 53% more, compared to display ads.
Not all advertisements that seem to mimic the design and looks of the underlying media platform are considered native. Besides the native ad example mentioned above, here are other ones to put into better perspective.
Although it can be pretty daunting to differentiate a native ad from a display ad, the latter usually has some features that qualify them as native. These features include:
While native ads organically blend with the media platform in question, display ads are technically superimposed on the platform’s content. For this reason, native advertising can guarantee a higher CTR of up to 0.2%, while display advertising offers a lower CTR, sometimes as low as 0.05%.
Another huge difference in these types of advertisements is how they look. While native ads feel and look like editorial content of the display page, display ads stand out as paid campaigns because they tend to persuade buyers.
This includes placing ads on top search results to make them look organic. The ads are carefully assimilated into the host platform design making them look like they belong on the site.
Some native ad best practices include:
This technique involves designing the advertising message or content to appear in the publisher’s feeds. The message can be customized to the user and the placement by utilizing contextual signals and machine learning culminating in enhanced performance for advertisers.
Read about the importance of PIM software for eCommerce businesses and for guaranteeing a smooth customer experience.Read more
Getting ready for the back to school sales can be difficult, but Gepard PIM's software can really take the stress out of routine work with product content.Read more
Explore the best product fulfillment tips for eCommerce store owners to meet customer expectations and grow your business.Read more
Find out how employing multiple taxonomies can boost your team's productivity, help you stay ahead of the competition, and so much more.Read more
Read about the importance and benefits of product video marketing for online sales, and learn the best practices from famous brands.Read more
How to boost your eCommerce website SEO and enhance your sales and shopping experience with the help of PIM? Read on to find out.Read more
Will NFTs change the conventional investment approaches? By discussing the Amazon NFT perspectives, the article explores how NFTs work and how to benefit from them.Read more
How do you prevent customer churn and retain more consumers? Learn more about the churn metric and ways of keeping more people in your client base.Read more
Learn how your online company can survive in the precarious times of uncertainty by revamping its eCommerce strategies and leveraging specialized software.Read more
Need to contact us? Just use this form