There are various B2C examples, but the most widespread and prevalent one is probably Meta, originally known as Facebook. The company is at the epicenter of B2C marketing, thanks to its ever-growing online community that facilitates product promotion, brand awareness, as well as engagement among B2C businesses.
A B2C business model comes with various operational benefits, including:
B2C companies use five prevalent models to sell products and services directly to consumers, including:
Compared to B2B eCommerce B2C eCommerce is a business model that targets primary consumers directly with products and services. On the other hand, a B2B business model targets other businesses with products and services as the immediate customers.
A B2B checkout process can also be quite complicated and requires real human support for product demos, video chats, as well as phone calls. On the contrary, the checkout process in a B2C business model is pretty straightforward. Nearly everything is automated and the live customer service steps in only when the buyer faces some issues. The modes of payment are also numerous, as opposed to a B2B business model.
B2C business models face various eCommerce challenges, such as:
The future of B2C in eCommerce largely hinges on customer experience. Businesses are going to adopt emergent interactive technologies, especially now when Web3 is in play. For instance, AR and VR applications can turn online stores into immersive environments that are a must-visit for many consumers. This will in turn stimulate sales.
Amazon qualifies both as a B2B and a B2C company. It sells a wide range of products directly to consumers all over the world. At the same time, the eCommerce giant is a source of supplies and raw materials for many small businesses.
This is an online version of what we know as traditional brick-and-mortar stores. Instead of walking through shelves, customers browse through product catalogs before adding items into a shopping cart and paying for them at the checkout stage.
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