It helps eCommerce site owners understand user engagement and the effectiveness of their content. If visitors are not staying long, improvements in content, design, or usability may be long due. By monitoring bounce rate (BR), website owners can identify areas that need enhancement, leading to better UX and potentially increased conversions or goal completions.
In Google Analytics 4 (GA4), BR is replaced by a focus on engagement metrics. This approach provides a more holistic view of users’ interactions, allowing you to better understand their behavior and optimize your website accordingly. It will focus on sessions over 10 seconds, visitors scanning (even very briefly) over two pages, and conversion events.
Generally, a BR between 25% to 40% is considered excellent. A rate between 41% to 55% is average, and anything above 55% might require attention. However, it’s important to consider the specifics of your domain when evaluating your data.
BR = (Total Bounces / Total Visits) x 100
If you are wondering how to improve your bounce rate, focus on the following potential pitfalls:
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