Brick-and-Click

Principles Of Brick-and-Click Store

Whether you are running a small, mid-size, or big business, the principles tend to be the same. That said, here are some principles of a brick-and-click business.

• Operational flexibility in terms of buyer preferences when it comes to purchases and deliveries;
• Enhanced customer experience in multiple buyer touchpoints;
• Exponential brand growth, thanks to a wider target audience.

Advantages And Disadvantages Of Brick-and-Click Store

Pros of the bricks-and-click business model include:

• You can reach more clients by providing in-enterprise and online channel buying experiences;
• Real-time analytics from your website shop can help improve in-enterprise experiences;
• Offer solutions based on consumer preferences—one can buy either online or in-enterprise.

Downsides:

• Operation costs can go overboard pretty quick since you have to manage both online and tangible enterprises;
• This model can be pretty daunting for new businesses due to a steep learning curve;
• Requires more time and commitment before the model eventually becomes successful in terms of profitability.

What Is An Example Of A Brick-and-Click Store?

There are various companies that mimic the characteristics of a brick-and-click business. A good example is Walmart. The retailer originally started as a brick-and-mortar shop but not but now supports purchases through its e-business. Typically, clients can order goods online and have them delivered at their preferred tangible outlet.

Other brick-and-click companies examples include Whole Foods and Target.

How To Implement The Brick-and-Click Model

Typically, implementing this business model depends on your industry and overall business strategy. Nonetheless, here are some tips to help you get started:

• Use an innovative point of sale (POS) system that seamlessly integrates your eCommerce site with your tangible enterprise;
• Keep a consistent inventory both online and offline to enhance the customer experience;
• Optimize your shipping and returns policies for both online and in-enterprise deliveries;
• Optimize your eCommerce site to be mobile-responsive;
• Enhance customer engagement across all touchpoints to drive brand loyalty.