Whether you are running a small, mid-size, or big business, the principles tend to be the same. That said, here are some principles of a brick-and-click business.
Pros of the bricks-and-click business model include:
Downsides:
There are various companies that mimic the characteristics of a brick-and-click business. A good example is Walmart. The retailer originally started as a brick-and-mortar shop but not but now supports purchases through its e-business. Typically, clients can order goods online and have them delivered at their preferred tangible outlet.
Other brick-and-click companies examples include Whole Foods and Target.
Typically, implementing this business model depends on your industry and overall business strategy. Nonetheless, here are some tips to help you get started:
Brick-and-mortar shops only sell products to clients who visit their tangible retail enterprises. On the other hand, click-and-mortar businesses allow clients to place their orders online and have the same delivered to the closed tangible enterprise of the same brand.
As the name suggests, this strategy involves driving your e-business traffic (clicks) to your tangible retail enterprises (bricks). Typically, a buyer gets redirected to your website from various marketing channels, they place an order, pay for it, and pick the item from a physical retail store near their location.
Well, the brick-and-click business concept is the future of the retail industry. You can borrow inspiration from Walmart. The eCommerce giant is responding to developing consumer needs that involve shopping online and picking the items in physical stores on the same day. This trend will be popular in highly perishable eCommerce goods, such as groceries.
PIM software features can help brick-and-click businesses by enhancing customer experience. Also, businesses may enjoy higher conversion rates, lower costs and returns, and full control of content and its quality. PIM features can also help brick-and-click businesses manage product data across multiple sales channels, streamline product management, as well improve product distribution.
