What Is Below-The-Fold?
It pertains to the portion of a webpage not immediately apparent to visitors upon arrival. This zone, accessible only by scrolling, typically houses additional product specifics, in-depth descriptions, attributes, customer endorsements, and more.
Importance of Below the Fold Content in eCommerce
While the Above-The-Fold portion is central to seizing a visitor’s initial interest and coaxing engagement, the below-the-fold segment holds equal weight. Here’s why:
- A Treasure Trove of Extended Information. Virtual shoppers often crave a thorough understanding of a product before committing to a purchase. This lower section of the site enables digital vendors to furnish detailed product knowledge, including essential features, technical specifics, and customer feedback.
- Elevates User Experience. Furnishing a comprehensive picture of the product boosts the user experience. It assures visitors they have all the required information to make educated buying decisions.
- SEO Enhancement. Incorporating below-the-fold content with relevant keywords can boost search engine optimization (SEO), improving visibility on search engine results pages (SERPs).
Above-the-Fold VS Below-the-Fold Content
While above-the-fold part is vital in grabbing a user’s attention and enticing them to interact with a website, below-the-fold part is crucial in supplying users with the necessary information to make informed buying choices. Both concepts are pivotal in crafting a compelling eCommerce site.
Below-the-Fold Product Content Elements
The ‘below-the-fold’ product content might incorporate various elements like:
- Narratives. An exhaustive narrative outlining features, advantages, and specifics can equip users with the knowledge needed for informed buying decisions.
- Feedback. Integrating product feedback from existing customers can foster trust and credibility with potential buyers.
- Supplementary imagery. Offering extra product imagery from diverse angles can help users gain a clearer understanding of the product’s dimensions, form, and features.
- Associated products. Featuring related products or accessories can assist users in uncovering other items of potential interest.
Best Practices for Below-the-Fold Product Content
To optimize such content for eCommerce, contemplate the following best practices:
- Maintain structure. Arrange text/visuals/menus in a logical, easy-to-navigate format.
- Use clear headings. Employ clear headings and subheadings to segment the content, making it simpler for users to scan.
- Bullet points and lists. Utilize bullet points and lists to render the content more readable and scannable.
- Prioritize key Information. Ensure the most crucial information is situated right after the fold, not lower.
- Mobile optimization. Guarantee that below-the-fold content is optimized for mobile devices, given the growing number of users accessing eCommerce sites on their mobiles.
