Back to Glossary


What Is Below-The-Fold?

It pertains to the portion of a webpage not immediately apparent to visitors upon arrival. This zone, accessible only by scrolling, typically houses additional product specifics, in-depth descriptions, attributes, customer endorsements, and more.

Importance of Below the Fold Content in eCommerce

While the Above-The-Fold portion is central to seizing a visitor’s initial interest and coaxing engagement, the below-the-fold segment holds equal weight. Here’s why:

  1. A Treasure Trove of Extended Information. Virtual shoppers often crave a thorough understanding of a product before committing to a purchase. This lower section of the site enables digital vendors to furnish detailed product knowledge, including essential features, technical specifics, and customer feedback.
  2. Elevates User Experience. Furnishing a comprehensive picture of the product boosts the user experience. It assures visitors they have all the required information to make educated buying decisions.
  3. SEO Enhancement. Incorporating below-the-fold content with relevant keywords can boost search engine optimization (SEO), improving visibility on search engine results pages (SERPs).

Above-the-Fold VS Below-the-Fold Content

While above-the-fold part is vital in grabbing a user’s attention and enticing them to interact with a website, below-the-fold part is crucial in supplying users with the necessary information to make informed buying choices. Both concepts are pivotal in crafting a compelling eCommerce site.

Below-the-Fold Product Content Elements

The ‘below-the-fold’ product content might incorporate various elements like:

  • Narratives. An exhaustive narrative outlining features, advantages, and specifics can equip users with the knowledge needed for informed buying decisions.
  • Feedback. Integrating product feedback from existing customers can foster trust and credibility with potential buyers.
  • Supplementary imagery. Offering extra product imagery from diverse angles can help users gain a clearer understanding of the product’s dimensions, form, and features.
  • Associated products. Featuring related products or accessories can assist users in uncovering other items of potential interest.

Best Practices for Below-the-Fold Product Content

To optimize such content for eCommerce, contemplate the following best practices:

  1. Maintain structure. Arrange text/visuals/menus in a logical, easy-to-navigate format.
  2. Use clear headings. Employ clear headings and subheadings to segment the content, making it simpler for users to scan.
  3. Bullet points and lists. Utilize bullet points and lists to render the content more readable and scannable.
  4. Prioritize key Information. Ensure the most crucial information is situated right after the fold, not lower.
  5. Mobile optimization. Guarantee that below-the-fold content is optimized for mobile devices, given the growing number of users accessing eCommerce sites on their mobiles.

Below the Fold FAQ

How is below-the-fold measured?

Below-the-fold is determined based on the visitor’s screen size and resolution. It can fluctuate depending on the device the visitor uses to access the website.

How to track below the fold content?

Various analytics tools can track below-the-fold content, measuring user engagement and scrolling behavior. These tools can provide insights into scrolling behavior, identifying how far down the page users typically scroll, and which sections of your page capture the most attention.

For instance, tools like Google Analytics, Crazy Egg, Mouseflow, Matomo, and Hotjar offer scroll depth tracking features, which can help you understand if your visitors are reaching the important below-the-fold content.

Does below the fold matter for conversion rate?

Indeed, it can significantly influence conversion rates, as it contributes to a potential buyer’s decision-making process.

You May Find It Interesting

Multi Store vs. Multi Tenant Ecommerce Platforms: Key Differences

Multi Store vs. Multi Tenant eCommerce Platforms: Key Differences

Confused by multi-store vs. multi-tenant eCommerce platforms? Dive woth us into the pros, cons, and ideal use cases of each platform.

Read more
What is Dynamic Pricing in Retail & How to Manage it?

What is Dynamic Pricing in Retail & How to Manage it?

Discover here - what is dynamic pricing, and for what reason it has grown in popularity? What dynamic pricing strategies can increase profits?

Read more
Top 7 Sales Channels for Omnichannel Strategy

Top 7 Sales Channels for Omnichannel Strategy [2024]

In this article, we will consider the top sales channels and factors that influence the choice of distribution channels. So, let’s go.

Read more
Compliance with Electronics Standards

How to Ensure Compliance With Electronics Standards

Discover how electronics manufacturers, retailers, and eCommerce businesses can overcome PIM challenges and meet industry standards.

Read more
Re-Commerce and Brand Sustainability

Why Re-Commerce Is The Answer to Future of Brand Sustainability

Discover how recommerce can transform your brand by reducing waste, increasing profits, and meeting the demand for eco-friendly products.

Read more
PIM Solutions for Healthcare Manufacturers
3 min read

PIM Solutions for Healthcare Manufacturers

Today we will talk about PIM in healthcare, why it is useful for everyone, not just large players and how Gepard PIM can help.

Read more
Top 10 Re-Commerce Trends in 2024

Top 10 Re-Commerce Trends in 2024

Explore the booming re-commerce industry! Discover the top 10 trends shaping 2024, driving revenue growth and sustainability.

Read more
6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Interview With Product Data Management Experts

Unlocking eCommerce Success: Interview With Product Data Management Experts

Gepard PIM team invites eCommerce specialists to share their valuable insights with our research specialists.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research