While the Above-The-Fold portion is central to seizing a visitor’s initial interest and coaxing engagement, the below-the-fold segment holds equal weight. Here’s why:
While above-the-fold part is vital in grabbing a user’s attention and enticing them to interact with a website, below-the-fold part is crucial in supplying users with the necessary information to make informed buying choices. Both concepts are pivotal in crafting a compelling eCommerce site.
The ‘below-the-fold’ product content might incorporate various elements like:
To optimize such content for eCommerce, contemplate the following best practices:
Below-the-fold is determined based on the visitor’s screen size and resolution. It can fluctuate depending on the device the visitor uses to access the website.
Various analytics tools can track below-the-fold content, measuring user engagement and scrolling behavior. These tools can provide insights into scrolling behavior, identifying how far down the page users typically scroll, and which sections of your page capture the most attention.
For instance, tools like Google Analytics, Crazy Egg, Mouseflow, Matomo, and Hotjar offer scroll depth tracking features, which can help you understand if your visitors are reaching the important below-the-fold content.
Indeed, it can significantly influence conversion rates, as it contributes to a potential buyer’s decision-making process.
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