Back to Glossary


What Is BOPIS?

BOPIS, or “Buy Online, Pick up In-store” is a retail strategy that allows customers to purchase products online and then pick them up at a physical store location. This method combines the convenience of online shopping with the immediacy of in-store pickup, and it has become a popular option for clients who want to avoid shipping fees and delays.

How BOPIS Works

The BOPIS retail process starts with a customer browsing an online store and selecting the items they want to purchase.

When they’re ready to check out, they choose the “pick up in-store” option instead of having the items shipped to their home.

This prompts the client to select a nearby store location where they can pick up their order, usually within a specific timeframe.

Once the order is placed, the retailer’s system sends a notification to the selected store location, where employees then gather the ordered items and hold them for the customer.

When the client arrives at the store to pick up their order, they typically go to a designated BOPIS order area or a service desk, where they present their order confirmation and identification.

After verifying the information, an employee hands over the items to the client, completing the transaction.

Examples Of BOPIS

Many well-known retailers offer BOPIS services to their customers. Some examples include:

  • Walmart: Customers can order items online and pick them up at their local Walmart store, often within a few hours of placing the order. Walmart also offers a grocery pickup service where clients can order groceries online and have them loaded into their cars at the store.
  • Target: Target’s “Drive Up” service allows customers to place an order online, then pick it up at a designated parking spot outside the store. Employees bring the ordered items to the customer’s vehicle, eliminating the need for the customer to go inside the store.
  • Home Depot: The home improvement retailer offers BOPIS services for a wide range of products, from tools and appliances to lumber and building materials. Customers can place their order online and pick it up in-store, typically within the same day.

BOPIS Challenges

Despite its convenience and potential benefits, BOPIS eCommerce does come with some challenges for both customers and retailers:

  • Inventory management. Retailers must have accurate, real-time inventory tracking systems in place to ensure that items are available for in-store pickup when promised.
  • Order fulfillment. In-store employees must efficiently and accurately pick, pack, and hold every BOPIS order, which can be time-consuming and labor-intensive.
  • Communication. Retailers must provide clear, timely communication with customers regarding order status, pickup location, and any potential delays or issues.

Benefits Of Buy Online, Pick Up In-store

Increased foot traffic

Offering BOPIS services can help drive customers to brick-and-mortar locations, increasing foot traffic and potentially leading to additional in-store sales. When customers come to pick up their online orders, they may browse other items in the store and make impulse purchases.

Improved customer satisfaction

BOPIS can enhance the shopping experience by providing customers with the convenience of online browsing and the immediate gratification of in-store pickup. This can help meet the needs of both online and in-store shoppers and increase overall customer satisfaction.

Reduced shipping costs

By allowing customers to pick up their online orders in-store, retailers can save on shipping costs and reduce the risk of lost or damaged packages. This can lead to cost savings for both the retailer and the customer.


Does Home Depot offer BOPIS?

Yes, Home Depot BOPIS is offered for a wide range of products. Clients can place their order online and pick it up in-store, often within the same day.

Does BOPIS mean the same as click-and-collect?

BOPIS in retail and click-and-collect are essentially the same concept, with both terms referring to the process of buying products online and picking them up in-store. However, “click-and-collect” is more commonly used in the United Kingdom, while BOPIS is more prevalent in the United States.

You May Find It Interesting

EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
Free PIM Audit Service
2 min read
Gepard Updates

Gepard PIM Launches Free PIM Audit Service

Our team understands the challenges businesses face in PIM, which is why we're thrilled to introduce our Free PIM Process Audit.

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more
5 Key Features Your Product Data Syndication Platforms

5 Key Features Of Product Data Syndication Platform

Explore key features of the PIM tool and product content syndication for efficient product data management and successful eCommerce strategy.

Read more
3 min read

Sergii Shvets Interview: Gepard’s Integration Journey With Shopify to Drive eCommerce

Explore key perspectives on the role of PIM solution in empowering businesses to navigate the evolving eCommerce platforms.

Read more
Implementing Product Information Syndication: 8 Best Practices

Implementing Product Information Syndication Software: 8 Best Practices

Implement these product data syndication best practices for eCommerce success. Boost efficiency and compliance with Gepard.

Read more
8 Main Challenges In Product Content Distribution

Product Content Distribution: 8 Main Challenges

Discover the 8 main challenges & best practices in product content distribution and how a PIM tool can address them.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy