The shopping cart abandonment rate is usually expressed as a percentage. With that in mind, you’ll need to divide the number of successful purchases by that of the total created carts within a specified period. After that, subtract the value that you get from one before multiplying it by 100.
Here is a mathematical expression for cart abandonment rate calculation:
Cart Abandonment Rate= 1 – (Total purchases/Total carts) * 100
Users can abandon their trolleys before buying the intended product due to:
You can reduce the cart abandonment rate or eliminate it altogether in your eCommerce store by:
The average cart abandonment rate that is considered good by most retailers is a value that falls between 60% and 80%. However, a site that offers a seamless and user-friendly checkout process should have a lower cart abandonment rate of at most 20%.
Cart abandonment rate is a critical web metric as it gives insights into what might be turning away visitors from the online store, and by extension, what might be hurting the revenues.
Here is how to find and calculate cart abandonment in Shopify:
Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.Read more
Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.Read more
EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data managementRead more
Our team understands the challenges businesses face in PIM, which is why we're thrilled to introduce our Free PIM Process Audit.Read more
In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.Read more
Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.Read more
Explore key features of the PIM tool and product content syndication for efficient product data management and successful eCommerce strategy.Read more
Explore key perspectives on the role of PIM solution in empowering businesses to navigate the evolving eCommerce platforms.Read more
Implement these product data syndication best practices for eCommerce success. Boost efficiency and compliance with Gepard.Read more
Need to contact us? Just use this form