Cart Abandonment Rate

Cart Abandonment Rate Calculation

The shopping cart abandonment rate is usually expressed as a percentage. With that in mind, you’ll need to divide the number of successful purchases by that of the total created carts within a specified period. After that, subtract the value that you get from one before multiplying it by 100.

Here is a mathematical expression for cart abandonment rate calculation:

Cart Abandonment Rate= 1 – (Total purchases/Total carts) * 100

What Are Some Reasons For High Shopping Cart Abandonment Rate?

Users can abandon their trolleys before buying the intended product due to:

• Hidden buying costs: Other costs popping up at the check-out stage may prompt the shopper to abandon their trolley.
• Irrelevant user information fields: some buyers may not be willing to disclose personal information, such as house number, hence abandon online trolleys if that is required to buy a product.
• Expired or missing coupon codes: a user may have visited your site through a coupon link. If the code doesn’t work they’ll likely abandon the cart.
• Unsatisfactory return policy: Consumers want explicit and easy-to-understand return policies before they buy any product online.
• Slow websites: a website that crashes or takes endless hours to load will probably prompt the consumer to abandon the shopping trolley and look for a user-friendly alternative.

How To Improve Cart Abandonment Rate?

You can reduce the cart abandonment rate or eliminate it altogether in your eCommerce store by:

• Adding progress indicators at the checkout stage to motivate consumers to complete the check-out process;
• Enhancing navigation experience from product pages to the checkout stage;
• Optimizing web pages to load faster;
• Offering multiple, seamless payment options;
• Offering comprehensive and easy-to-effect return policies.