The shopping cart abandonment rate is usually expressed as a percentage. With that in mind, you’ll need to divide the number of successful purchases by that of the total created carts within a specified period. After that, subtract the value that you get from one before multiplying it by 100.
Here is a mathematical expression for cart abandonment rate calculation:
Cart Abandonment Rate= 1 – (Total purchases/Total carts) * 100
Users can abandon their trolleys before buying the intended product due to:
You can reduce the cart abandonment rate or eliminate it altogether in your eCommerce store by:
The average cart abandonment rate that is considered good by most retailers is a value that falls between 60% and 80%. However, a site that offers a seamless and user-friendly checkout process should have a lower cart abandonment rate of at most 20%.
Cart abandonment rate is a critical web metric as it gives insights into what might be turning away visitors from the online store, and by extension, what might be hurting the revenues.
Here is how to find and calculate cart abandonment in Shopify:
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