Back to Glossary

Locale

What Is locale?

A locale file allows merchants to translate their product information using a set of translated text strings that are available in multiple languages, such as English, Spanish, Italian, etc. You can leverage a locale file to translate any type of content displayed in your storefront.

How Does Locale Work?

Typically, a locale has identifier codes that automatically pick up the local language based on the country of the region’s code. The file then sets a parameter to define the language to display, as well as any other preference that the user might want to view from their interface.

What Are The Benefits of Locale?

Locale settings are critical for any business that wants to expand its operations in overseas markets. With an app locale setting, you can increase market visibility to stimulate international sales across multiple channels.

This setting is also ideal for targeting new demographics as it gives you a competitive edge by offering personalized services. Moreover, displaying prices and product information in local languages means you can minimize the need and costs of on-site customer service.

What Is Basic Organizational Structure of Locale Files?

Locale applications follow a schema naming structure with a standard organizational structure. This includes the Category structure, which features the top-level segment of your files.

The other structure includes the Group, which segments the categories. Lastly, we have the description level which highlights specific translations.

What Are The Examples of Locale Files Names?

The files belong to the IETF system which designates the first lowercase letter to stand for the language code, while the second uppercase letter is designated to stand for the region code.

Examples of these name files include:

  • en-GB.json to represent the English language and the Britain region;
  • and es-ES.json to represent the Spanish language and the Spain region.

What Is Multi-locale Management in PIM System?

Multi-Locale Management in an innovative PIM solution allows you to localize or translate product information automatically on the go. The tool is crucial for retailers who sell products in global sales channels across different regions. Also, multiple language functionalities can help you target new market segments and stay ahead of competitors.

Frequently Asked Questions About Locale

What are locales files?

These are JSON files that feature sets of translated text strings in your eCommerce theme editor.

How to add a new locale in PIM?

Most solutions come with multiple locales by default. However, you can add a custom locale to your PIM by creating the code and importing it to your system.

What is en_US?

This is the locale file for English-speaking customers in the US.

What is a locale localization?

Also known as language localization, this entails optimizing product information to specific region code.

You May Find It Interesting

How to Build a Bulletproof ESPR Regulation Strategy
4 min read
How To

How to Build a Bulletproof ESPR Regulation Strategy

The Ecodesign for Sustainable Products Regulation (ESPR) is a pivotal EU initiative aimed at enhancing product sustainability.

Read more
Gepard Product Data Updates [February]
4 min read
Gepard Updates

Smarter, Faster, and Easier Product Data Management [Product Updates]

At Gepard, we’re on a mission to make PIM as seamless as possible — so you can focus on growing your business, not wrestling with data.

Read more
How to Keep PIM Costs Under Control

High Implementation Costs: Do You Really Need to Break the Bank for a PIM?

The average PIM price starts from $30.000/year. That’s a significant investment, especially for businesses that just need a simple solution.

Read more
eCommerce Product Data Migration

eCommerce Product Data Migration: How to Move Data Without Losing Your Mind

eCommerce product data migration often feels like trying to move an entire house — but without boxes, labels, or even a moving truck. How to deal with it?

Read more
How to Transform Product Data from XLS, XML, TXT, PDF to End Channels

From Any Format to Any Channel: Smooth Product Data Transformation

Tired of messy product data? Simplify product data transformation by converting XLS, XML, TXT, and PDF into the perfect product sheet format!

Read more
How to Build a Bulletproof ESPR Regulation Strategy
3 min read
How To

How to Build a Bulletproof ESPR Regulation Strategy?

In this article, we’ll examine some of the foundational principles of ESPR regulations, step through strategies for executing.

Read more
eCommerce Product Data Compliance with EU Regulations [Checklists]

eCommerce Product Data Compliance with EU Regulations [Checklists]

We’ll dive into key EU regulations like EPREL, GPSR, the Digital Product Passport, and more, complete with handy checklists you can use.

Read more
Ecodesign for Sustainable Products Regulations

Ecodesign for Sustainable Products: Impact on Businesses & Consumers

Learn how the ecodesign for sustainable product regulation impacts businesses and consumers. Discover compliance strategies and benefits.

Read more
Gepard Product Updates [December]
2 min read
Gepard Updates

Gepard Product Updates [December]: 5 Key Enhancements That Add Value for You

Here’s a detailed look at five significant updates that will enhance your workflows and drive business results. Let’s dive in.

Read more
eCommerce Localization in 2025: Bridging Global Markets with AI-Driven Personalization

eCommerce Localization in 2025: Bridging Global Markets with AI-Driven Personalization

By tailoring content, designs, and UX to meet the needs of international shoppers, businesses can break cultural barriers, enhance brand loyalty, and maximize revenue.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success