Back to Glossary


What Is locale?

A locale file allows merchants to translate their product information using a set of translated text strings that are available in multiple languages, such as English, Spanish, Italian, etc. You can leverage a locale file to translate any type of content displayed in your storefront.

How Does Locale Work?

Typically, a locale has identifier codes that automatically pick up the local language based on the country of the region’s code. The file then sets a parameter to define the language to display, as well as any other preference that the user might want to view from their interface.

What Are The Benefits of Locale?

Locale settings are critical for any business that wants to expand its operations in overseas markets. With an app locale setting, you can increase market visibility to stimulate international sales across multiple channels.

This setting is also ideal for targeting new demographics as it gives you a competitive edge by offering personalized services. Moreover, displaying prices and product information in local languages means you can minimize the need and costs of on-site customer service.

What Is Basic Organizational Structure of Locale Files?

Locale applications follow a schema naming structure with a standard organizational structure. This includes the Category structure, which features the top-level segment of your files.

The other structure includes the Group, which segments the categories. Lastly, we have the description level which highlights specific translations.

What Are The Examples of Locale Files Names?

The files belong to the IETF system which designates the first lowercase letter to stand for the language code, while the second uppercase letter is designated to stand for the region code.

Examples of these name files include:

  • en-GB.json to represent the English language and the Britain region;
  • and es-ES.json to represent the Spanish language and the Spain region.

What Is Multi-locale Management in PIM System?

Multi-Locale Management in an innovative PIM solution allows you to localize or translate product information automatically on the go. The tool is crucial for retailers who sell products in global sales channels across different regions. Also, multiple language functionalities can help you target new market segments and stay ahead of competitors.


Frequently Asked Questions About Locale

What are locales files?

These are JSON files that feature sets of translated text strings in your eCommerce theme editor.

How to add a new locale in PIM?

Most solutions come with multiple locales by default. However, you can add a custom locale to your PIM by creating the code and importing it to your system.

What is en_US?

This is the locale file for English-speaking customers in the US.

What is a locale localization?

Also known as language localization, this entails optimizing product information to specific region code.

You May Also Like

What Is eCommerce Ecosystem?
10 min read
eCommerce Strategy

How To Build A Successful eCommerce Ecosystem & Partnerships

In order to grow, it is important for a business to have a single platform for all market participants. Learn how to build an eCommerce ecosystem for a sharp competitive edge.

Read more
What Are Top Product Data Challenges For eCommerce?
7 min read
Product Information Management

TOP-5 Product Data Challenges For Manufacturers

Manufacturers face a lot of challenges in delivering on the market requirements. Find out about the most pressing ones and how to overcome them.

Read more
SME eCommerce
10 min read
eCommerce Strategy

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more
Gepard And Grover
2 min read
Gepard Updates

Grover Chooses Gepard For End-to-End Product Content Syndication

Grover, the market leader in technology rentals, is choosing Gepard to enable end-to-end product content syndication.

Read more
Can I Sell On TikTok?
7 min read
Insights / Trends

Will TikTok Become The Next Major Cross-Border eCommerce Platform?

Learn about the benefits of social commerce and explore how TikTok has evolved into an international eCommerce platform.

Read more
Gepard PIM vs In-house PIM
8 min read
Product Information Management

Gepard vs. In-House: Which PIM Solution Is Better?

What is better, buying or building a PIM solution? Why not both? Find out how you can get unique functionality faster than custom development.

Read more
What Is Flexible PIM?
9 min read
Product Information Management

PIM As An Ultimate Data Quality Booster. How Flexible Is Your PIM Solution?

How to make sure a PIM solution you are looking to adopt would perform to the max and bring sales-boosting results in the field? Here’s a guide on the main properties of a flexible PIM tool.

Read more
Niche Influencers Content
7 min read
Insights / Trends

5 Easy Ways For eCommerce Business To Find Niche Influencers

Do you want to boost your eCommerce business with the help of influencer marketing? Use these 5 tips to find the right niche trend spotters for your next campaign.

Read more
PXM Top Advice
9 min read
Product Experience Management

PXM Best Practices: Top 5 Advice

Explore the best PXM practices from business experts and get practical advice on product experience management.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy