Back to Glossary

Locale

What Is locale?

A locale file allows merchants to translate their product information using a set of translated text strings that are available in multiple languages, such as English, Spanish, Italian, etc. You can leverage a locale file to translate any type of content displayed in your storefront.

How Does Locale Work?

Typically, a locale has identifier codes that automatically pick up the local language based on the country of the region’s code. The file then sets a parameter to define the language to display, as well as any other preference that the user might want to view from their interface.

What Are The Benefits of Locale?

Locale settings are critical for any business that wants to expand its operations in overseas markets. With an app locale setting, you can increase market visibility to stimulate international sales across multiple channels.

This setting is also ideal for targeting new demographics as it gives you a competitive edge by offering personalized services. Moreover, displaying prices and product information in local languages means you can minimize the need and costs of on-site customer service.

What Is Basic Organizational Structure of Locale Files?

Locale applications follow a schema naming structure with a standard organizational structure. This includes the Category structure, which features the top-level segment of your files.

The other structure includes the Group, which segments the categories. Lastly, we have the description level which highlights specific translations.

What Are The Examples of Locale Files Names?

The files belong to the IETF system which designates the first lowercase letter to stand for the language code, while the second uppercase letter is designated to stand for the region code.

Examples of these name files include:

  • en-GB.json to represent the English language and the Britain region;
  • and es-ES.json to represent the Spanish language and the Spain region.

What Is Multi-locale Management in PIM System?

Multi-Locale Management in an innovative PIM solution allows you to localize or translate product information automatically on the go. The tool is crucial for retailers who sell products in global sales channels across different regions. Also, multiple language functionalities can help you target new market segments and stay ahead of competitors.

Frequently Asked Questions About Locale

What are locales files?

These are JSON files that feature sets of translated text strings in your eCommerce theme editor.

How to add a new locale in PIM?

Most solutions come with multiple locales by default. However, you can add a custom locale to your PIM by creating the code and importing it to your system.

What is en_US?

This is the locale file for English-speaking customers in the US.

What is a locale localization?

Also known as language localization, this entails optimizing product information to specific region code.

You May Find It Interesting

Gepard PIM AI Mapping Feature
< 1 min read
Gepard Updates

From Data Chaos to Global Harmony: Meet Gepard’s AI Mapping Agent

Gepard’s AI Mapping Agent does both jobs: Builds taxonomies and data models. Maps them across suppliers, systems, sales channels.

Read more
Gepard PIM AI Mapping Feature

Product Data Mapping: Framework, Automation & Best Practices

Discover what is product data mapping and how Gepard helps automate it. Learn frameworks, tools, and AI-powered solutions for eCommerce success.

Read more
How to Cut EU Chemical Regulations Compliance Time by 90%

How to Cut EU Chemical Regulations Compliance Time by 90%

Automate REACH, CLP & SCIP compliance with Gepard ECHA Connector. Cut risk, reduce manual work & ensure EU chemical regulation readiness.

Read more
Gepard PIM Product Updates July
3 min read
Gepard Updates

Gepard PIM Product Updates July 2025: Product URL Scraping and More

Our Gepard PIM summer release emerges from a structured development cycle underpinned by thorough technical reviews and measured iteration.

Read more
NEW EPREL CATEGORIES: HOW BRANDS DEAL WITH IT

The EPREL “Gotchas” we’re Already Seeing (and How Teams are Fixing Them)

Learn how brands adapt to the NEW EPREL categories: smartphones/tablets labels, PIM workflows, QR links, audits, fines.

Read more
Gepard Deepens Partnership with Fucida
2 min read
Gepard Updates

Gepard Deepens Partnership with Fucida

The extension equips Fucida with a single, cloud-native backbone for listing, validating, and enriching thousands of SKUs on every present and future Amazon storefront.

Read more
Gepard PIM new Partnership with SOLMAD
2 min read
Gepard Updates

Gepard PIM Announces new Partnership with SOLMAD

Gepard is excited to welcome SOLMAD, an innovative European lighting manufacturer, to our growing community of brand partners.

Read more
Gepard Product Updates [June]
4 min read
Gepard Updates

Gepard PIM June 2025 Product Updates: Smarter Content, Faster Pipelines

Explore Gepard product updates: AI-powered multilingual content, one-click URL scraping, pipeline builder, stability boosts.

Read more
PIM Scalability Issues: Your PIM Shouldn’t Hold Your Business Back

Scalability Issues: Your PIM Shouldn’t Hold Your Business Back

Is your PIM slowing you down? Learn how to scale your product data management and future-proof your eCommerce growth with Gepard PIM.

Read more
Convert Your Product Data From PDF to JSON for Free
2 min read
Gepard Updates

Convert Your Product Data From PDF to JSON for Free

Convert product data from PDF to JSON for free! Save time, reduce errors & streamline listings. Fast, easy tool for retailers, brands & developers.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success