Back to Glossary

Locale

What Is locale?

A locale file allows merchants to translate their product information using a set of translated text strings that are available in multiple languages, such as English, Spanish, Italian, etc. You can leverage a locale file to translate any type of content displayed in your storefront.

How Does Locale Work?

Typically, a locale has identifier codes that automatically pick up the local language based on the country of the region’s code. The file then sets a parameter to define the language to display, as well as any other preference that the user might want to view from their interface.

What Are The Benefits of Locale?

Locale settings are critical for any business that wants to expand its operations in overseas markets. With an app locale setting, you can increase market visibility to stimulate international sales across multiple channels.

This setting is also ideal for targeting new demographics as it gives you a competitive edge by offering personalized services. Moreover, displaying prices and product information in local languages means you can minimize the need and costs of on-site customer service.

What Is Basic Organizational Structure of Locale Files?

Locale applications follow a schema naming structure with a standard organizational structure. This includes the Category structure, which features the top-level segment of your files.

The other structure includes the Group, which segments the categories. Lastly, we have the description level which highlights specific translations.

What Are The Examples of Locale Files Names?

The files belong to the IETF system which designates the first lowercase letter to stand for the language code, while the second uppercase letter is designated to stand for the region code.

Examples of these name files include:

  • en-GB.json to represent the English language and the Britain region;
  • and es-ES.json to represent the Spanish language and the Spain region.

What Is Multi-locale Management in PIM System?

Multi-Locale Management in an innovative PIM solution allows you to localize or translate product information automatically on the go. The tool is crucial for retailers who sell products in global sales channels across different regions. Also, multiple language functionalities can help you target new market segments and stay ahead of competitors.

Frequently Asked Questions About Locale

What are locales files?

These are JSON files that feature sets of translated text strings in your eCommerce theme editor.

How to add a new locale in PIM?

Most solutions come with multiple locales by default. However, you can add a custom locale to your PIM by creating the code and importing it to your system.

What is en_US?

This is the locale file for English-speaking customers in the US.

What is a locale localization?

Also known as language localization, this entails optimizing product information to specific region code.

You May Find It Interesting

Mirakl Gepard Partnering
2 min read
Gepard Updates

Gepard Has Received Official Status As Partner Connector For Integration With Mirakl Platform

Gepard is proud to announce that it has officially received status as Feed Management Partner integrated with the Mirakl marketplace.

Read more
Implementing PIM For Niche Industries

Implementing PIM Application For Niche Industries: Challenges And Best Practices

Read how niche eCommerce businesses can benefit from the PIM app and explore the cases of market-specific industries that implemented PIM.

Read more
Machine Leaning In PIM Software

Machine Learning In PIM Software: Benefits For eCommerce

Explore the benefits of ML-powered PIM software for eCommerce and learn from the most successful machine learning practices.

Read more
Gepard ihn the TGOA PIM report
2 min read
Gepard Updates

Gepard PIM Has Been Featured In The Group Of Analysts PIM Market Report 2023

Don’t miss the chance to dive into the PIM market forecast for 2030 and the latest tech solutions updates

Read more
PIM Solutions Privacy & Security Challenges

PIM Solution Privacy & Security Challenges

Explore the most popular PIM product data security & privacy challenges and learn how to fix them with our detailed list of data safety tips.

Read more
Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

How can PIM software solutions streamline the supply chain management? Find out the main challenges and read about PIM best practices.

Read more
Gepard Emerging Europe Programme
2 min read
Gepard Updates

Gepard Joins Emerging Europe Global Visibility Programme

Gepard, an all-in-one PIM platform, team is proud to announce our membership in the Emerging Europe Global Visibility Programme.

Read more
Fucida Gepard Cooperation
3 min read
Gepard Updates

Fucida Europe Selects Gepard To Automate The Product Content Integration With EPREL Database

Discover more about the news that Fucida selects Gepard to automate the product content integration with the EPREL database.

Read more
Top 10 Product Catalog Management Best Practices

TOP 10 Product Catalogue Management Best Practices

Find out what is product catalog management, its challenges, and best practices, and read how you can benefit from its automation.

Read more
10 Fascinating Books For The eCommerce Specialists

10 Fascinating Books For The eCommerce Specialist In 2023

A good read is a great way of upskilling and learning new strategies in eCommerce. Here is a must-read eCommerce booklist in 2023.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
Gepard in PIM Market Report
Gepard Has Been Featured In The New PIM Market Report 2023 By The Group of Analysts
Don’t miss the chance to dive into the PIM market forecast for 2030 and the latest tech solutions updates.
Download Report