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Landing Page

What Is A Landing Page?

A landing page, also referred to as a lead capture page, is a dedicated landing page that is designed to power a specific marketing or advertising campaign, with regard to the brand, product, or service in question. In other words, landing pages are used to convert web visitors into leads.

How Does A Landing Page Work?

Just like a typical home page, lead magnet forms capture specific visitor information before sieving them into a sales or marketing funnel. Here is how a landing page in eCommerce works:

  • A mobile visitor clicks on a CTA button from another site, social media, or web page;
  • The CTA redirects the user to a landing page contact form;
  • The user fills in the form and submits it;
  • The user’s information is stored in the marketing or sales database;
  • A sales representative initiates contact with the lead.

eCommerce Landing Page Examples

Here are some high-converting eCommerce landing page examples if you are looking for inspiration on what yours should look like:

  • Larq: The design balances simplicity and visual aesthetics, as well as high-quality imagery to attract visitors from the word go. It has a simple CTA, a unique selling proposition, and an offer to convert visitors into leads.
  • Skullcandy: This example is minimalistic, with contrasting tones between the background and the images. It also offers a timely proposition of creating mental health awareness, something that visitors can easily relate to.
  • Bliss World: The design is clear about the brand’s offer—vegan and cruelty-free beauty products. Besides the badges that foster authority and reputation, the CTA offers incentives to returning customers.
  • Gillette: This example conveys the brand’s selling points in the minimalistic language yet visually appealing design. There are also clear propositions for buyers, such as free shipping and cancellation to drive visitors into the lead acquisition funnel.

What To Offer On Landing Page For eCommerce

There are various tips that can help you increase conversions to your online store. For instance, here is what to offer on the landing page for eCommerce:

  • A minimalistic design that is concise with straightforward headlines to drive the message home at a glance;
  • Clear and persuasive CTAs that will encourage visitors to explore your product or service and take advantage of it;
  • High-quality product images that fit well on the landing page and are optimized for display on all internet-accessing devices, including mobile phones.

The Basic Landing Page Structure

A typical landing page structure comprises 5 prevalent elements, including:

  • A primary headline and a secondary headline;
  • The product image or video;
  • Unique selling proposition;
  • Social proof;
  • Call to action.
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Frequently Asked Questions About Landing Page

Why do you need a landing page for eCommerce site?

Your business might need an eCommerce landing page to:

  • Drive a greater ROI for paid advertisement or online traffic;
  • Gain additional insights into your target audience;
  • Measure marketing metrics and compare them to business goals;
  • Grow email subscriber list.

When to use landing page for eCommerce?

You can use an eCommerce landing page when you want to encourage your audience to take a specific action, such as shopping using a coupon code, or getting free trial products.

What makes a great landing page for service eCommerce?

Here is what makes a great lead magnet page for service eCommerce:

  • Optimized shopper experience;
  • Faster loading web pages;
  • Clear CTAs;
  • Offers or discounts to persuade visitors.

What is a good conversion rate for a landing page?

Although most designs have an average conversion rate of 2.3%, an ideal value should be 5% or higher.

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