Back to Glossary

PXM

What Is PXM (Product Experience Management)?

PXM is a concept where brands take a customer-centric approach, providing a centralized structure of product data across various platforms. It works more like an ERP system that unifies a company’s business processes, only that this one focuses on the information of products, leveraging AI and machine learning tools to provide the optimal product experience that is dynamic and tailored to the consumer’s needs across all commerce platforms.

 

What Are The Primary Business Advantages Of A PXM System?

A PXM solution:

  • Improves the overall customer experience.
  • Takes the omnichannel shopping concept to the next level, providing precise information on a company’s products, where and when it is needed.
  • Offer tailored experiences, providing cross-selling and upselling opportunities.
  • Make targeted product recommendations, which significantly increases conversions.

When A Business Needs PXM

PXM is ideal for:

  • Businesses looking to capture the attention of a prospective buyer and maintain it throughout the sales cycle.
  • Companies looking to make more sales and revenues by providing valuable product data across all business portfolios.

Frequently Asked Questions About PXM

Who uses PXM systems

PXM systems are ideal for brands that sell products in physical stores, on social media, eCommerce platforms, and website. Basically, across multiple channels in the commerce ecosystem.

PXM vs PIM

Product Information Management (PIM) is a system that handles and controls the information of products and organizes business processes, ensuring the data across all their commerce marketing platforms is of high quality. Product Experience Management (PXM), on the other hand, provides customized and contextualized product information to consumers, with the aim of building an exceptional product experience and increasing sales.

Why use PXM system?

PXM systems allow brands to provide an excellent personalized product experience which, in turn, boosts sales. It also encourages positive product feedback from clients, minimizes product returns, and generally, improves customer satisfaction.

You May Also Like

What Is eCommerce Personalization?
11 min read
eCommerce Strategy

An Overview Of Personalization In eCommerce, Its Myths And Best Practices

Personalization in eCommerce is one of the key factors that boost customer engagement and your profits. Find out what tactics to use to achieve it.

Read more
What Are Data Standardization Challenges?
8 min read
Product Information Management

Understanding eCommerce Data Standardization: Challenges And Best Practices

Learn more about the nature and features of eCommerce data standardization that enables companies to streamline data flow and improve customer acquisition.

Read more
Top B2B Marketplaces
6 min read
eCommerce Strategy

Top 10 World’s Largest B2B Marketplaces To Look Out For In 2022

Explore the world's largest B2B eCommerce platforms and learn the benefits of B2B marketplaces for your business.

Read more
How Much Does A PIM Cost?
8 min read
Product Information Management

PIM Prices: How Much Does A Product Information Management Solution Cost

Learn how PIM prices are formed and what factors influence the cost of product information management solution.

Read more
How To Drive Traffic From Social Media To Website
7 min read
eCommerce Strategy

10 Ways To Drive Traffic From Social Media To eCommerce Site

Explore the most effective ways to drive traffic from social media channels to your eCommerce website.

Read more
Data Validation For eCommerce
7 min read
Product Information Management

How Data Validation Transforms eCommerce Businesses

Read about the impact of data validation on eCommerce companies. Learn how to validate data to generate revenue and get a deeper understanding of your customers.

Read more
What Are Some eCommerce Laws?
9 min read
Product Information Management

eCommerce Laws & Data Regulations: Challenges And Solutions

Understanding the most common eCommerce laws and data regulations and how to overcome the challenges they present.

Read more
What Are Some eCommerce Marketing Strategies?
6 min read
eCommerce Strategy

8 eCommerce Marketing Strategy Recommendations For 2022

Learn how to create a marketing strategy for eCommerce website of any shape or size: get more sales and outrun your competitors.

Read more
Customer Journey Touchpoints
7 min read
Product Experience Management

A Guide To eCommerce Customer Journey Touchpoints And Mapping

Comprehending eCommerce journey mapping and touchpoints can help you drive sales and enhance consumer experience. Learn all the essentials in this guide.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success