Back to Blog
Content Marketing Manager at Gepard
CONTENTS
PIM PIM software product information management

12 Terms To Knock On Product Information Management Doors

4 min read
January 27, 2020

 

You’re now embarked on a handy guide for brands & retailers who want to share their product content across various ecommerce channels. Let’s get that ducks in a row.

Terms Of Product Content Syndication

These days brands & retailers can’t afford to sell just on one sales channel. To feel like a fish in the water (here we’d better say at Amazon, eBay, Aliexpress, Google Shopping, etc.) and not be eaten by the sharks —

..educate yourself on the basic notions of the ecommerce ocean.

Read. Revise. Use on practice. Repeat.

1. Product data (Product content)

Product content is the data on a particular product. The content of a particular product covers the data on this product’s brand, category, feature, units of measure, and other data in all the available locales.

2. CSP (Content Service Provider)

Also known as Content Catalog Provider is a company, enhancing and creating product catalogs with product descriptions, images, videos, and other rich media content. CSP provides a cloud-based platform where the product content becomes available for retailers and distributors. It does really make the process of embarking on an ecom journey easier, being a good base for further product content manipulations. We prepared a comparison table with the most popular content providers. Save and use this CSP guide.

3. Product feed

A product feed or product data feed is a CSV, TXT, JSON or XML file with certain products’ info, like SKU, name, price, colour, dimensions, meaning all the possible items’ attributes. It includes quality pictures and videos, in all possible angles, with an ability to rotate, zoom, and see how it would look/feel like for a customer to already have an item. Product feeds provide the content presented on various e-commerce websites (search engines, price comparison sites, sales channels). Product feed files are used by such essential sales-driven channels as Amazon, Google, and Facebook, so it’s gonna be helpful to know the basics.

4. (PLP) Product Listing Page

A page on ecommerce website with a list of product items based on a category or internal search query, which then leads to a product detail page.

5. (PDP) Product Detail Page

An ecommerce page with main product information (with product description, product images, reviews, pricing, shipping information, user guides, or any other relevant info on a product, that would help customer to make a decision).

6. Product Feed Management/Catalog Management/PIM (Product Information Management)

A process that makes sure your product data feed flows in the right direction, ensuring product feed performs its main functions — draws new sales targets, drives ROI, optimizes product data, meets data feed requirements, catches customers’ attention and solves his queries. In other words, It’s a process of improving data in the product feed so that the recipient gets the information they need in the required format (note that each marketplace has different requirements). It also ensures the data is up-to-date.

Generally, it complies with organization, standardization, and publication of the product data across sales channels. And it can be hosted either by a supplier or a buyer.

Which basic features are covered with an average product feed management/catalog management/PIM tool? 

  • Creation and editing of product images, information, and multimedia;
  • Product data storage (descriptions, prices, delivery time, units of measure, supplier, product filter, etc.);
  • Adjusting languages and locations;
  • Automatic prices updatings, and other necessary corrections;
  • Integration with social channels;
  • Competitors’ pricing/stock comparison.

7. Product content syndication

Product content syndication or product data syndication is the distribution of product data feed across multiple ecommerce sales platforms and marketplaces while complying with each of their different requirements. In other words, it is here to synchronize product data across various sales portals and channels.

As a result:

  • Products are discoverable
  • Product data is always accurate and updated
  • Team can concentrate on solving tasks requiring creativity rather than filling in spreadsheets
  • No need to do coding from the brand’s side
  • Brand consistency and image is retained
  • Faster time-to-market enabled
  • Sales revenue increased
  • Costs for possible mistakes eliminated

Read more on the importance of product content syndication for brands, manufacturers & retailers in our recent article What is Product Content Syndication.

8. Product content transformation

A process of product content conversion from one digital format to another (ex, JSON, XML, CSV, etc.). The aim of product content transformation is to ensure the information is of a high quality, up-to-date and conforming with the standards of a sales channel it is present at.

9. Taxonomy

A large set of strictly structured and interrelated data that describes products. The main entities that make up a data taxonomy are Category and Feature. The taxonomy data can be available in one or more languages (locales).

a) Taxonomy (external) aka. channel partners’ taxonomy. A set of structured and interrelated data delivered by the client (a retailer, owner or developer of an online marketplace, etc.). The external taxonomy is a data taxonomy of an endpoint (e.g., an online marketplace) where a product feed file in a particular format must be delivered with a particular transport method.

b) Taxonomy (internal) aka. content provider’s taxonomy. A set of structured and interrelated data of the system that is used to create product descriptions within the platform. The internal taxonomy is created and managed manually by the Gepard team or the assigned user (e.g., the Gepard client).

10. Product data mapping

A process of matching the content provider taxonomy data with the external taxonomy data.

11. Mapping rules

A set of conditions for matching particular external taxonomy data with particular content provider data. If the conditions are fulfilled, the rule will be executed, and the mapping will be performed. Under the set conditions, syndication of data on the selected products is performed, and the syndicated data are output to a product feed.

12. Digital content completeness

An indicator of content completeness on the product detail page.

Still foggy? No worries. Gepard is here to sort the process of product content transformation & syndication to any shopping place for you 🙂

How To Improve Your Product Information Management

Content Marketing Manager at Gepard

You May Also Like

What Is Technical SEO?
14 min read
Product Information Management

How Exactly Does A Technical SEO Strategy Lead To Better Sales?

SEO strategy is a higher-priority goal just because of that one fact: it doesn’t matter how good your site is if two people in a month visit the main page.

Read more
How To Syndicate Your Data
7 min read
Product Data Syndication

Syndication for Product Information: Dos & Don’ts

How can syndicated data fit into your long-term strategy and boost your sales? Learn more about the key pillars of how to syndicate content.

Read more
PIM vs DAM
9 min read
Product Information Management

PIM vs. DAM: How To Make The Right Choice

Read about PIM and DAM systems, their main features, benefits and drawbacks, and find out which system fits the most for your business goals.

Read more
What Is Applia PI Standard?
5 min read
Product Data Syndication

The PI Standard: An Essential For Home Appliance Manufacturers

PI Standard is a PI-Certified standard initiated by Applia, formed by European home appliance manufacturers to set up proper communication of brand values.

Read more
Tradeplace Content Service Provider
6 min read
Product Information Management

How To Connect To Tradeplace – A Content Service Provider With Advanced Capabilities

Read about Tradeplace – one of the key content service providers for eCommerce business and learn how to connect to it automatically.

Read more
How To Improve Product Content Description For SEO
6 min read
Product Information Management

Tactics To Improve Your Product Description SEO

Take these tips and get started to improve your product description SEO.

Read more
What Is GDSN Data Pool
4 min read
Product Information Management

What Is GDSN Data Pool And How Does It Work

Let's find out what is GDSN data pool by GS1, GDSN meaning, standards, functions and why brands & retailers can benefit from it.

Read more
How To Reduce Product Returns With PIM Software
5 min read
Product Information Management

3 Steps To Improve Your Product Content With Returns Data

Returns data allows you to identify common issues that customers experience within your product content. Follow these steps and enrich your content.

Read more
What Is Product Content Syndication
6 min read
Product Data Syndication

What Is Product Content Syndication In eCommerce (a.k.a. Product Data Syndication)

Define product content syndication and aggregation. How retailers and brands can benefit from syndication and distribution of product content.

Read more
How Product Content Can Reduce eCommerce Returns
5 min read
eCommerce Strategy

How To Reduce eCommerce Returns With Rich Product Content

Learn about efficient ways to minimize product returns through product content optimization.

Read more
What Is Technical SEO?
14 min read
Product Information Management

How Exactly Does A Technical SEO Strategy Lead To Better Sales?

SEO strategy is a higher-priority goal just because of that one fact: it doesn’t matter how good your site is if two people in a month visit the main page.

Read more
How To Syndicate Your Data
7 min read
Product Data Syndication

Syndication for Product Information: Dos & Don’ts

How can syndicated data fit into your long-term strategy and boost your sales? Learn more about the key pillars of how to syndicate content.

Read more
PIM vs DAM
9 min read
Product Information Management

PIM vs. DAM: How To Make The Right Choice

Read about PIM and DAM systems, their main features, benefits and drawbacks, and find out which system fits the most for your business goals.

Read more
What Is Applia PI Standard?
5 min read
Product Data Syndication

The PI Standard: An Essential For Home Appliance Manufacturers

PI Standard is a PI-Certified standard initiated by Applia, formed by European home appliance manufacturers to set up proper communication of brand values.

Read more
Tradeplace Content Service Provider
6 min read
Product Information Management

How To Connect To Tradeplace – A Content Service Provider With Advanced Capabilities

Read about Tradeplace – one of the key content service providers for eCommerce business and learn how to connect to it automatically.

Read more
How To Improve Product Content Description For SEO
6 min read
Product Information Management

Tactics To Improve Your Product Description SEO

Take these tips and get started to improve your product description SEO.

Read more
What Is GDSN Data Pool
4 min read
Product Information Management

What Is GDSN Data Pool And How Does It Work

Let's find out what is GDSN data pool by GS1, GDSN meaning, standards, functions and why brands & retailers can benefit from it.

Read more
How To Reduce Product Returns With PIM Software
5 min read
Product Information Management

3 Steps To Improve Your Product Content With Returns Data

Returns data allows you to identify common issues that customers experience within your product content. Follow these steps and enrich your content.

Read more
What Is Product Content Syndication
6 min read
Product Data Syndication

What Is Product Content Syndication In eCommerce (a.k.a. Product Data Syndication)

Define product content syndication and aggregation. How retailers and brands can benefit from syndication and distribution of product content.

Read more
How Product Content Can Reduce eCommerce Returns
5 min read
eCommerce Strategy

How To Reduce eCommerce Returns With Rich Product Content

Learn about efficient ways to minimize product returns through product content optimization.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success