Back to Blog
Alexandra Gladchenko
Guest Author
CONTENTS
PIM PIM software product information management

12 Terms To Knock On Product Information Management Doors

4 min read
Published: January 27, 2020
Updated: May 5, 2023

 

You’re now embarked on a handy guide for brands & retailers who want to share their product content across various ecommerce channels. Let’s get that ducks in a row.

Terms Of Product Content Syndication

These days brands & retailers can’t afford to sell just on one sales channel. To feel like a fish in the water (here we’d better say at Amazon, eBay, Aliexpress, Google Shopping, etc.) and not be eaten by the sharks —

..educate yourself on the basic notions of the ecommerce ocean.

Read. Revise. Use on practice. Repeat.

1. Product data (Product content)

Product content is the data on a particular product. The content of a particular product covers the data on this product’s brand, category, feature, units of measure, and other data in all the available locales.

2. CSP (Content Service Provider)

Also known as Content Catalog Provider is a company, enhancing and creating product catalogs with product descriptions, images, videos, and other rich media content. CSP provides a cloud-based platform where the product content becomes available for retailers and distributors. It does really make the process of embarking on an ecom journey easier, being a good base for further product content manipulations. We prepared a comparison table with the most popular content providers. Save and use this CSP guide.

3. Product feed

A product feed or product data feed is a CSV, TXT, JSON or XML file with certain products’ info, like SKU, name, price, colour, dimensions, meaning all the possible items’ attributes. It includes quality pictures and videos, in all possible angles, with an ability to rotate, zoom, and see how it would look/feel like for a customer to already have an item. Product feeds provide the content presented on various e-commerce websites (search engines, price comparison sites, sales channels). Product feed files are used by such essential sales-driven channels as Amazon, Google, and Facebook, so it’s gonna be helpful to know the basics.

4. (PLP) Product Listing Page

A page on ecommerce website with a list of product items based on a category or internal search query, which then leads to a product detail page.

5. (PDP) Product Detail Page

An ecommerce page with main product information (with product description, product images, reviews, pricing, shipping information, user guides, or any other relevant info on a product, that would help customer to make a decision).

6. Product Feed Management/Catalog Management/PIM (Product Information Management)

A process that makes sure your product data feed flows in the right direction, ensuring product feed performs its main functions — draws new sales targets, drives ROI, optimizes product data, meets data feed requirements, catches customers’ attention and solves his queries. In other words, It’s a process of improving data in the product feed so that the recipient gets the information they need in the required format (note that each marketplace has different requirements). It also ensures the data is up-to-date.

Generally, it complies with organization, standardization, and publication of the product data across sales channels. And it can be hosted either by a supplier or a buyer.

Which basic features are covered with an average product feed management/catalog management/PIM tool? 

  • Creation and editing of product images, information, and multimedia;
  • Product data storage (descriptions, prices, delivery time, units of measure, supplier, product filter, etc.);
  • Adjusting languages and locations;
  • Automatic prices updatings, and other necessary corrections;
  • Integration with social channels;
  • Competitors’ pricing/stock comparison.

7. Product content syndication

Product content syndication or product data syndication is the distribution of product data feed across multiple ecommerce sales platforms and marketplaces while complying with each of their different requirements. In other words, it is here to synchronize product data across various sales portals and channels.

As a result:

  • Products are discoverable
  • Product data is always accurate and updated
  • Team can concentrate on solving tasks requiring creativity rather than filling in spreadsheets
  • No need to do coding from the brand’s side
  • Brand consistency and image is retained
  • Faster time-to-market enabled
  • Sales revenue increased
  • Costs for possible mistakes eliminated

Read more on the importance of product content syndication for brands, manufacturers & retailers in our recent article What is Product Content Syndication.

8. Product content transformation

A process of product content conversion from one digital format to another (ex, JSON, XML, CSV, etc.). The aim of product content transformation is to ensure the information is of a high quality, up-to-date and conforming with the standards of a sales channel it is present at.

9. Taxonomy

A large set of strictly structured and interrelated data that describes products. The main entities that make up a data taxonomy are Category and Feature. The taxonomy data can be available in one or more languages (locales).

a) Taxonomy (external) aka. channel partners’ taxonomy. A set of structured and interrelated data delivered by the client (a retailer, owner or developer of an online marketplace, etc.). The external taxonomy is a data taxonomy of an endpoint (e.g., an online marketplace) where a product feed file in a particular format must be delivered with a particular transport method.

b) Taxonomy (internal) aka. content provider’s taxonomy. A set of structured and interrelated data of the system that is used to create product descriptions within the platform. The internal taxonomy is created and managed manually by the Gepard team or the assigned user (e.g., the Gepard client).

10. Product data mapping

A process of matching the content provider taxonomy data with the external taxonomy data.

11. Mapping rules

A set of conditions for matching particular external taxonomy data with particular content provider data. If the conditions are fulfilled, the rule will be executed, and the mapping will be performed. Under the set conditions, syndication of data on the selected products is performed, and the syndicated data are output to a product feed.

12. Digital content completeness

An indicator of content completeness on the product detail page.

Still foggy? No worries. Gepard is here to sort the process of product content transformation & syndication to any shopping place for you 🙂

How To Improve Your Product Information Management

Alexandra Gladchenko
Guest Author
Alexandra has been contributing to Gepard blog, covering a variety of topics  in eCommerce industry.

View Other Articles

Implementing PIM For Niche Industries

Implementing PIM Application For Niche Industries: Challenges And Best Practices

Read how niche eCommerce businesses can benefit from the PIM app and explore the cases of market-specific industries that implemented PIM.

Read more
Machine Leaning In PIM Software

Machine Learning In PIM Software: Benefits For eCommerce

Explore the benefits of ML-powered PIM software for eCommerce and learn from the most successful machine learning practices.

Read more
PIM Solutions Privacy & Security Challenges

PIM Solution Privacy & Security Challenges

Explore the most popular PIM product data security & privacy challenges and learn how to fix them with our detailed list of data safety tips.

Read more
Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

How can PIM software solutions streamline the supply chain management? Find out the main challenges and read about PIM best practices.

Read more
Top 10 Product Catalog Management Best Practices

TOP 10 Product Catalogue Management Best Practices

Find out what is product catalog management, its challenges, and best practices, and read how you can benefit from its automation.

Read more
How To Make The Most Of PIM Implementation

How To Make The Most Of PIM Implementation

Learn about the guidelines for PIM implementation and software features that will help you address challenges the process can face.

Read more
Everything You Need To Know About EPREl E-Seal

Everything You Need To Know About EPREL E-Seal

Full guideline about all the necessary elements you should know about EPREL e-seal for an eCommerce business.

Read more
How PIM Tool Simplifies Product Information Management Flows

How PIM Tool Simplifies Product Information Manager Flows

Learn how the PIM tool can automate prosuct data-related tasks and simplify product information manager flows.

Read more
Top Questions To Ask Before PIM Demo

TOP Questions To Ask Before PIM Solution Demo: A Guide For Brands And Retailers

Struggling with the questions before going on the PIM tool demo? We prepared a full guide for brands, retailers, and big marketplaces to better explore a PIM solution.

Read more
Effective Content

Product Content That Matters: Solving Retailer And Brand Dilemma

Learn how to manage product content expectations of brands and retailers to improve the shopping experience and boost sales.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
Gepard in PIM Market Report
Gepard Has Been Featured In The New PIM Market Report 2023 By The Group of Analysts
Don’t miss the chance to dive into the PIM market forecast for 2030 and the latest tech solutions updates.
Download Report