Back to Glossary

Applia

What Is Applia?

Applia is a trade association based in Brussels that brings together a variety of home appliance manufacturers across Europe. The association empowers all manufacturers to have a single product information standard that will advance lifestyle across the greater Europe.

What Does Applia Do?

Applia has three membership categories, including Direct Members, Ordinary Member, and Cooperation Partner of ECLASS e.V. All these members share a common goal of enhancing sustainable lifestyle across Europe. The organization works with the continent’s regulators to help increase consumer choices in terms of savings and energy efficiency.

Applia Europe also runs to educate consumers on various aspects that can help them achieve higher living standards by improving energy efficiency and cutting costs. This helps increase consumer awareness of product differentiation and energy efficiency, as well as the role of appliance repairs in the green energy transition.

Applia’s Direct Members

Applia’s Direct Membership category consists of 24 players in the home appliance industry, including:

  • ARCELIK;
  • ARISTON Group;
  • BSH HAUSGERÄTE GmbH;
  • DAIKIN Europe N.V.;
  • DYSON Ltd;
  • Haier Europe;
  • LG ELECTRONICS Europe;
  • SAMSUNG Electronics;
  • PHILIPS Consumer Lifestyle B.V.;
  • SMEG;
  • PANASONIC EUROPE LTD;

Other Direct Members are:

  • AB ELECTROLUX;
  • GORENJE d.d.;
  • GROUPE ATLANTIC;
  • iRobot;
  • LIEBHERR HAUSGERÄTE;
  • Midea Europe GmbH;
  • MIELE & Cie. KG;
  • Procter & Gamble International Operations SA;
  • GROUPE SEB;
  • VESTEL;
  • VORWERK International Strecker & Co;
  • WHIRLPOOL EMEA.

Applia’s Home Appliances Standard

Applia envisioned the PI standard for home appliances about two decades ago. Applia’s PI is an internationally recognized standard for home appliance product information that harmonizes the language all manufacturers should use when describing their products.

What's Included In The PI Standard?

Why Use Applia’s Standard?

Applia home appliance standard is a deal-breaker when communicating brand values and product information across digital channels. The organization supplies trade partners with all the relevant information, as well as empowers manufacturers to take advantage of electronic communication and data processing technologies.

Frequently Asked Questions About Applia

Who should use Applia's services?

Applia’s Services are for all home appliance manufacturers in Europe who want to standardize their product information language and promote energy efficiency drives, such as moving to green energy.

Can my company become a Direct Member?

Yes, your company can become a direct member of Applia if you opt to join the organization as a stand-alone home appliance manufacturer instead of an association. Besides having at least one manufacturing facility in Europe, your company must also have direct operations in at least four countries on the continent.

Does Applia comply with EPREl?

Applia Europe complies with the European Product Database for Energy Labelling (EPREL) to optimize consumer experience when it comes to finding energy labels and product detail sheets.

You May Find It Interesting

Re-Commerce and Brand Sustainability

Why Re-Commerce Is The Answer to Future of Brand Sustainability

Discover how recommerce can transform your brand by reducing waste, increasing profits, and meeting the demand for eco-friendly products.

Read more
PIM Solutions for Healthcare Manufacturers
3 min read
Blog

PIM Solutions for Healthcare Manufacturers

Today we will talk about PIM in healthcare, why it is useful for everyone, not just large players and how Gepard PIM can help.

Read more
Top 10 Re-Commerce Trends in 2024

Top 10 Re-Commerce Trends in 2024

Explore the booming re-commerce industry! Discover the top 10 trends shaping 2024, driving revenue growth and sustainability.

Read more
6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Interview With Product Data Management Experts

Unlocking eCommerce Success: Interview With Product Data Management Experts

Gepard PIM team invites eCommerce specialists to share their valuable insights with our research specialists.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Gepard PIM April Updates: Import Module and Taxonomy Features
3 min read
Gepard Updates

Gepard PIM April Updates: Import Module and Taxonomy Features

This April, we announced updates to our PIM solution, focusing on bug fixing, enhancing the Import Module, and advancing Taxonomy features.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
Automotive Product Information Management
5 min read
Blog

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research