Most common and impact-driven A/B testing examples include focusing on:
As for the types of A/B split testing, here are the ones you should take into account:
If you need the shortest guide on how to do A/B testing, follow these steps and figure out the details as you go:
Selecting an incorrect period can lead to unreliable conclusions. Relying on the wrong tool can also cause problems and come with some cost overheads. External factors such as seasonality, traffic sources, and user behavior should not be overlooked, as they can significantly impact the validity of your project.
Check on Optimizely, VWO, and AB Tasty. Optimizely offers a variety of features including personalization, experimentation, and analytics. VWO is a comprehensive conversion optimization platform that helps with all kinds of tasks. AB Tasty is ideal for small to medium-sized businesses. It offers a user-friendly interface and a wide range of solutions.
Think call-to-action (CTA) buttons, headlines, email subject lines, pricing options, and website layouts. Almost anything to which you can create a variation to check what’s better for the customers can be a subject for such tests.
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