Back to Glossary

HTML

What Is HTML?

HTML stands for Hyper Text Markup Language, a command that developers use to build web pages and web applications. Typically, the HTML code gives the structure of how general web content, such as texts and pictures will appear on the internet.

What Is HTML In eCommerce?

HTML in eCommerce is the standard markup language used to design a store’s front end to make it accessible and compatible with multiple web browsers. At the same time, it plays a critical function in defining the structure of a page’s content.

This markup language is popular among eCommerce store owners because it is easy to learn and is supported by nearly all web browsers. The latest standard of HTML provides new APIs for implementing video and audio elements, text track, drag&drop, and application cache for a better user experience.

How Does HTML Work?

Simply put, HTML works by directing a web browser to render and display your website content in a certain way. HTML eCommerce template contains unique syntax, files, as well as naming conventions created by a virtual text editor before the developer uploads them to the internet.

Hyper Text Markup Language files are uploaded in the same hierarchy as they were saved, especially when multiple commands are involved for various web pages. In other words, the specified HTML file path should correspond to the web pages through seamless interlinking.

What Are HTML Tags?

HTML tags, usually enclosed in < > brackets (opening and closing tags) are keywords or commands that show the beginning and the end of an element in an HTML template. In between the tag is a wrapped website content that the HTML command is trying to modify.

Prevalent tags include:

  • <H1> to <H6> to modify and display web content topics;
  • <img> to show embedded images;
  • <html> to represent the root of the document;
  • <p> to define paragraphs in a website page;
  • <figure> to define visual illustrations, such as graphs and charts.
RELATED TERMS

Frequently Asked Questions About HTML

Can I make an eCommerce site with HTML?

Yes, it’s possible to build a certain part of an eCommerce site using Hyper Text Markup Language. An HTML eCommerce solution can help you create the design of your store’s user interface, especially if you are an experienced developer. With HTML, you can create website layout designs, navigation bars, or even search bars.

How do I code an eCommerce website from scratch?

You’ll need access to a user-friendly eCommerce platform, employing HTML features, and then follow these steps after choosing a platform:

  • Pick a domain name;
  • Choose a theme;
  • Add product photos and content;
  • Build other pages;
  • Integrate payment processing.

Is HTML enough to build an eCommerce store?

No, this language isn’t enough to build an eCommerce site as it only caters to the frontend. You’ll need other tools and technologies as well, such as SQL databases, Node.js, Python, PHP, Java, etc.

You May Find It Interesting

Gepard Product Updates [June]
4 min read
Gepard Updates

Gepard PIM June 2025 Product Updates: Smarter Content, Faster Pipelines

Explore Gepard product updates: AI-powered multilingual content, one-click URL scraping, pipeline builder, stability boosts.

Read more
PIM Scalability Issues: Your PIM Shouldn’t Hold Your Business Back

Scalability Issues: Your PIM Shouldn’t Hold Your Business Back

Is your PIM slowing you down? Learn how to scale your product data management and future-proof your eCommerce growth with Gepard PIM.

Read more
Convert Your Product Data From PDF to JSON for Free
2 min read
Gepard Updates

Convert Your Product Data From PDF to JSON for Free

Convert product data from PDF to JSON for free! Save time, reduce errors & streamline listings. Fast, easy tool for retailers, brands & developers.

Read more
​​Gepard PIM: May 2025 Product Demo Recap
3 min read
Gepard Updates

Gepard PIM: May 2025 Product Demo Recap

Discover Gepard PIM’s May ’25 updates: real-time imports, PDF product imports, drag-drop media, inline attribute creation and AI extraction.

Read more
Preparing for the Circular Economy Act 2026

Preparing for the Circular Economy Act 2026

Learn how manufacturers can align with the EU Circular Economy goals by preparing for the Circular Economy Act 2026.

Read more
How Top Brands Use PIM to Rule the Digital Shelf

How Top Brands Use PIM to Rule the Digital Shelf

See how top brands use PIM solutions to manage product content, improve digital shelf performance, and grow faster across eCommerce channels.

Read more
eCommerce Product Data Compliance with EU Regulations [Checklists]

EU Compliance Made Easy: Essential Checklists for eCommerce Success

We’ll dive into key EU regulations like EPREL, GPSR, the Digital Product Passport, and more, complete with handy checklists you can use.

Read more
What Is Jobs To Be Done?

Jobs To Be Done For eCommerce Customer Journey Map

Learn what is jobs to be done approach and how to apply JTBD framework for an eCommerce customer journey mapping.

Read more
Customer Journey Touchpoints

A Guide To eCommerce Customer Journey Touchpoints And Mapping

Comprehending eCommerce journey mapping and touchpoints can help you drive sales and enhance consumer experience. Learn all the essentials in this guide.

Read more
SME eCommerce

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success