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Anna Mrynska
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Anna Mrynska
Business Analyst at Gepard
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eCommerce Gepard Updates PIM software product content syndication product information management

Gepard Features Hub: Content Syndication For eCommerce

5 min read
Published: June 14, 2023
Updated: August 21, 2023

Welcome to the first part of our Gepard Features Hub series, where we unveil the power-packed features of Gepard PIM tool, a solution for product content management. Today we will start with eCommerce content syndication software. We will discover what the Gepard data syndication platform is, how it works, and successful content syndication examples.

What Is Gepard Product Content Syndication Tool?

Gepard Product Content Syndication Tool is an eCommerce solution that enables businesses to efficiently distribute and synchronize their product information across multiple sales channels and platforms.

By streamlining content syndication for eCommerce, the Gepard tool empowers businesses to enhance their online presence, optimize product listings, and ultimately drive sales in the competitive landscape.

How Content Syndication Works

Understanding how the syndication of data works is crucial for businesses aiming to optimize their product information distribution. Following a systematic process of extraction, transformation, and distribution, enables companies to efficiently disseminate their product information across multiple channels, reaching a wider audience and driving business growth.

Content Syndication Process Description
* Data Source The data source represents the system or platform where the product information originates. It can simply be a CSV or XLSX file, received from suppliers or internal Product Information Management (PIM) system, a database, or an ERP system that holds the product information.
Step 1: Data Extraction The information extraction process involves gathering the relevant product information from the data source. This can include details such as product descriptions, specifications, pricing, images, category tree (taxonomy), and other product attributes.
Step 2: Data Transformation Once the content is extracted, it goes through a transformation process. This involves mapping the extracted information to the specific format and structure required by the target channels or platforms. Data transformation ensures compatibility and consistency across various channels.
Step 3: Data Syndication The transformed data is distributed and published to multiple channels, such as eCommerce websites, online marketplaces, social media platforms, and other distribution channels. This ensures that the product content reaches a broader audience and is available in the desired formats.
* Channel Integration Syndication of data involves integrating with different channels and platforms. This integration ensures that the data is seamlessly delivered to each channel in a timely manner. Integration can be achieved through various methods, including APIs, feeds, and connectors.
Step 4: Data Updates and Synchronization As product data changes over time, updates need to be propagated to all necessary channels. Content syndication eCommerce solutions often provide mechanisms to synchronize and update product information across all integrated channels, ensuring the information remains accurate and consistent.
Step 5: Monitoring and Analytics Throughout the content syndication for the eCommerce process, it’s crucial to monitor the data performance and effectiveness. Analytics tools and reporting mechanisms help businesses gain insights into how their products are performing across different channels, allowing them to make data-driven decisions to optimize their syndication strategy.

Key Features Of Gepard Syndication Solution

With Gepard’s syndication solution, businesses can efficiently create, update, and maintain product catalogs, specifications, images, and other relevant information in a centralized repository. It then enables the automated distribution of this data to different sales channels, eliminating the need for manual content entry and managing separate systems for each channel. Let’s consider the key features of Gepard data syndication services.

  • Advanced Data Mapping

This feature allows the mapping of product attributes and categories from the PIM system to the specific requirements of each sales channel, ensuring an accurate and optimized full process.

  • Data Transformation

Gepard data syndication services include the capability to transform and adapt product information to meet the formatting and structural requirements of different channels, allowing seamless integration with various platforms.

  • Scheduling and Automation

The option to schedule eCommerce content syndication tasks at specific times or automate them based on predefined triggers, reducing manual effort and ensuring information consistency.

  • Error Handling and Validation

Error Handling and Validation

Robust error handling and validation mechanisms of Gepard content syndication eCommerce software allow users to identify and resolve data inconsistencies or errors, preventing inaccurate or incomplete information from being published.

  • Real-Time Updates

The Gepard data syndication platform provides an ability to push real-time updates to sales channels, ensuring that product information is always up to date and synchronized across all platforms.

  • Performance Monitoring

Performance Monitoring

Our eCommerce content syndication tool has comprehensive reporting and analytics capabilities to monitor the data performance, track channel-specific metrics, and identify areas for improvement.

Content Syndication Examples

Al-Futtaim, a leading conglomerate operating in Fashion and Food verticals, faced challenges in efficiently managing and distributing product content. They also had some difficulties with delivering prices and stock information, across various sales channels including marketplaces and eCommerce websites. To address these challenges, Al-Futtaim implemented the Gepard solution.
Prior to implementing the Gepard tool, Al-Futtaim struggled with manual information entry, inconsistencies in product information, and delays in updating content. This led to customer dissatisfaction and lost sales opportunities.

By leveraging Gepard content capabilities, Al-Futtaim was able to centralize product information from their internal PIM and ERP systems. The solution enabled the seamless distribution of accurate and consistent data to multiple sales channels, ensuring a cohesive customer experience.

With Gepard PIM, Al-Futtaim achieved remarkable results. They experienced a 40% reduction in manual data entry efforts, resulting in significant time savings for their teams. By leveraging the power of Gepard PIM, Al-Futtaim successfully transformed its multi-channel sales strategy and improved its overall competitiveness in the Fashion and Food industries.

Other content syndication examples such as Migros and Lazada you can find on our Case Studies Page.

Gepard Product Data Syndication FAQs

What types of eCommerce platforms does Gepard integrate with?

Gepard PIM integrates with a wide range of popular eCommerce platforms, including Magento, Shopify, WooCommerce, Algolia, Mirakl, BigCommerce, and others. You can find the full list of integrations in our eCommerce Platforms Connectors. These connections enable seamless synchronization of product content, attributes, and catalogs between the PIM system and these platforms for efficient multi-channel selling.

Can Gepard syndicate product information to marketplaces like Amazon and eBay?

Yes, Gepard PIM supports the syndication of data to major marketplaces such as Amazon, eBay, Google, Bol.com, Walmart, etc. You can find the full list of integrations on our Marketplaces Connectors Page.

What is the pricing structure for Gepard Product Data Syndication?

The Gepard pricing structure is next: subscription fee for the platform + price per connection involved + surcharge for the number of products. We recommend reaching out to the Gepard specialists directly to inquire about the pricing options and get a tailored quote for your specific needs.

Conclusion

The Gepard PIM Content Syndication feature is a valuable asset for eCommerce businesses seeking streamlined and efficient product information distribution. With real-time updates, error handling, and performance monitoring, Gepard equips businesses with the tools to enhance operational efficiency, drive sales, and deliver a compelling and consistent product experience across diverse eCommerce channels.

Fill in the contact form, and our expert will consult you about how Gepard can help you to integrate content syndication into your eCommerce business.

Ask Us How Gepard Product Data Syndication Can Rock Your Business

Anna Mrynska
Written by Anna Mrynska
Business Analyst at Gepard
Seasoned and dedicated expert with over 8 years of experience in IT across business domains. Has a proven track record of understanding and translating customer ideas and requirements into actionable project plans.

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