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Anna Mrynska
Written by
Anna Mrynska
Business Analyst at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
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Why Product Video Syndication is Your Next Big Win

5 min read
Published: April 29, 2024
Updated: May 15, 2024

Are your product videos reaching their full potential? For many eCommerce businesses, the answer is often “no.” Despite creating compelling content, without a proper product video syndication platform, these videos frequently fail to achieve the reach or impact necessary for significant engagement and sales.

According to HubSpot, including videos on landing pages can boost conversion rates by over 80%. Moreover, according to Forbes, 90% of customers report that video content assists them in making purchasing decisions.

For eCommerce professionals, marketers, and business owners, leveraging an eCommerce product video syndication system is key to maximizing online product promotion and driving growth.

What is an eCommerce Product Video Syndication System?

An eCommerce product video syndication software is a technology platform that distributes product videos across various online channels, such as retail sites, social media, and video platforms.

This system helps brands increase their product visibility, engage potential customers, and boost sales by ensuring that their video content reaches a wider audience more effectively.

Key Benefits of eCommerce Product Video Syndication System

Let’s review the advantages of product video syndication for eCommerce in detail.

1. Enhanced Online Visibility

Product video syndication for eCommerce dramatically improves online visibility by placing videos in various high-traffic areas. Here’s how this method optimizes visibility with specific industry examples:

  • Video websites enhancement: eCommerce product video syndication on platforms like YouTube and Vimeo can drastically increase a product’s search engine visibility.

For instance, a video detailing the features of a new fitness tracker can be found not only through direct searches but also via related fitness content, enhancing visibility within the health and wellness industry.

  • Social media visibility: Sharing videos on social networks like Instagram and Facebook allows brands to tap into vast user bases.

A clothing retailer, for example, can enhance visibility by showcasing fashion show clips or behind-the-scenes footage, appealing directly to fashion enthusiasts who scroll through their feeds.

  • eCommerce partner integration: By integrating videos on eCommerce partner sites, products gain additional exposure.

A kitchen appliance showcased through a demonstration video on home improvement retail sites can attract customers specifically looking for home upgrades, which increases targeted visibility.

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2. Improved Customer Engagement

eCommerce video syndication significantly boosts customer engagement by using the appeal of video content, which is typically more engaging than text or images alone. Here’s how video syndication fosters deeper connections:

  • Interactive content delivery: Videos allow brands to showcase their products dynamically, demonstrating features and benefits in a way that static images and text cannot.

For example, a tech company can use video to highlight the sleek design and innovative features of a new smartphone, making the experience much more interactive and engaging for tech enthusiasts.

  • Storytelling enhancement: Video content provides a unique opportunity for storytelling, helping brands to convey their message and create emotional connections with viewers.

A travel gear company, for instance, might share videos of breathtaking destinations using their products, which not only showcases product utility but also arouses wanderlust among its audience.

  • Consistent brand presence: By syndicating videos across multiple channels, brands ensure that they remain top-of-mind.

When a fitness brand shares workout videos regularly across social media platforms, it keeps engaging with its community, building loyalty and encouraging repeated interactions.

These product video syndication strategies enhance customer engagement by making the brand more relatable and accessible, thereby transforming casual viewers into loyal customers. Through effective video syndication, eCommerce businesses can captivate their audience and enhance the overall customer experience.

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3. Increased Conversion Rates

eCommerce product video syndication plays a crucial role in increasing conversion rates as it strategically places compelling video content across various stages of the buyer’s journey. Here’s how this tactic influences purchasing decisions and drives sales:

  • Targeted placement for maximum impact: By positioning product videos at key touchpoints where consumers are most likely to make purchase decisions, eCommerce businesses can effectively guide the customer journey.

For example, a video explaining the benefits of a high-end coffee machine placed on a product comparison page can help persuade buyers who are deciding between models.

  • Better product understanding: Videos that demonstrate product usage or feature real-life applications can significantly clarify consumer understanding and boost confidence in a purchase.

A beauty brand might use tutorial videos showing how to apply their cosmetics, which helps potential buyers see the value and ease of use, thereby increasing the likelihood of conversion.

  • Cross-platform consistency: Product video syndication across multiple platforms ensures that messages are consistent wherever potential customers might find them. This consistent presence reinforces brand reliability and can be decisive in converting interest into actual sales.

For example, a video review of a new tech gadget shared on both an eCommerce site and a YouTube tech channel provides multiple opportunities to capture consumer interest and convert it into a sale.

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4. Broader Audience Reach

Broader audience reach is a key benefit of using a product video syndication platform. By distributing your product videos across various platforms and networks, you can significantly expand your customer base beyond your existing followers. Here’s a streamlined look at how product video syndication software facilitates this expansion:

  • Expansion to new platforms: Using a product video syndication platform enables you to tap into new channels like retail partner sites and specialized industry portals, reaching viewers who may not frequent your main online sites.

For instance, a sporting goods company can connect with fitness enthusiasts on workout apps as well as sports forums.

  • Diverse audience engagement: Syndicating content across different types of media allows you to engage with various demographic groups.

A luxury fashion brand, for example, could distribute videos on upscale fashion blogs and luxury lifestyle websites, targeting niche, fashion-conscious audiences.

  • Increased discoverability: By using product video syndication software, your videos become more likely to be picked up by search engines and featured on related content feeds, enhancing your visibility to new potential customers.

This strategic approach ensures that your videos reach the widest possible audience, enhancing brand awareness and driving new customer acquisition.

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5. Cost-Efficient Marketing

Product video syndication service in eCommerce offers a cost-efficient marketing strategy by maximizing the reach of existing content. Here’s how this approach drives efficiency:

  • Leverage existing assets: Instead of allocating budget to multiple separate campaigns, a product video syndication system allows businesses to utilize one video across various platforms.

For example, a single demo video for a new kitchen gadget can be syndicated to cooking blogs, retail sites, and social media, increasing its reach without additional production costs.

  • Enhanced ROI: By expanding the reach of video content, businesses can increase their return on investment. The more platforms a video appears on, the greater the potential for customer engagement and conversions without correspondingly increasing the marketing spend.
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6. Improved SEO Performance

eCommerce product video syndication service can significantly enhance your website’s SEO performance. Here’s how:

  • Traffic boost from video platforms: By syndicating videos on popular platforms like YouTube and Vimeo, you encourage viewers to visit your website, increasing overall traffic.

For instance, a how-to video about using a new tech gadget can include links that direct viewers back to your eCommerce site for more details or to make a purchase.

  • Increased dwell time: Videos keep visitors on your site longer. Increased dwell time is a positive signal to search engines, indicating that your site delivers valuable content, which can improve your search rankings.
  • Enhanced search rankings: As more visitors engage with your video content, the better your site’s authority and ranking in search results.
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7. Measurable Results and Analytics

Product video syndication service for eCommerce platforms come equipped with powerful analytics tools that offer real-time insights into video performance. These tools track essential metrics like views, engagement, click-through rates, and conversions, providing valuable data that can directly influence your marketing decisions.

For example, if you notice that certain videos are particularly effective at driving conversions, you can tailor your future content to replicate this success, optimizing elements like video length or calls to action. This data-driven approach helps refine your strategy, ensuring that your efforts are both effective and efficient.

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Maximize Your eCommerce Impact with Gepard Video Syndication Solution

eCommerce product video syndication offers numerous benefits, including enhanced online visibility, increased customer engagement, higher conversion rates, and measurable analytics for ongoing optimization. Integrating video into your eCommerce marketing strategy is crucial for staying competitive and engaging today’s digital consumers effectively.

To take full advantage of these benefits, consider the Gepard syndication solution for your business. For more information or assistance, reach out to Gepard PIM experts. Let us help you harness the power of video and transform your eCommerce success.

Anna Mrynska
Written by Anna Mrynska
Business Analyst at Gepard
Seasoned and dedicated expert with over 8 years of experience in IT across business domains. Has a proven track record of understanding and translating customer ideas and requirements into actionable project plans.

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