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Anna Mrynska
Written by
Anna Mrynska
Business Analyst at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
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4 Key Performance Indicators in Digital Shelf Analytics Software

5 min read
Published: February 13, 2024
Updated: April 27, 2024

Digital shelf analytics is a game-changer for brands aiming to dominate the online marketplace. With the right Key Performance Indicators (KPIs) in hand—like search rankings, conversion rates, product content quality, and pricing competitiveness —companies can skyrocket their product visibility and sales.

Are you ready to transform your online sales strategy with the power of digital shelf analytics software? Discover how leveraging cutting-edge KPIs can drive your brand to the forefront of the digital marketplace.

Digital Shelf Analytics Measurement: 4 KPIs You Cannot Leave Out

Here we’ll explain step by step how to improve the main 4 KPIs of your digital shelf analytics: how to boost a brand’s search rankings, grow conversions, nail product content, and ace pricing strategies.

#1. Conversion Rates

While immersing the world of digital shelf performance analytics, it’s clear that conversion rates are some of the most important KPIs. They tell us how well our online storefronts are turning casual browsers into owners. Imagine your product is listed on a giant like Amazon. A healthy conversion rate doesn’t just mean you’re selling; it means you’re selling right.

So, how do you make sure your digital shelf isn’t just another page in the vast internet catalog? Here are some actionable tips:

  • Craft compelling product descriptions: Picture this — your product description is so vivid and detailed that potential buyers can almost feel the product in their hands. That’s the goal. A well-crafted description answers questions before they’re asked, easing the buyer’s journey.
  • Showcase with outstanding images: A picture is worth a thousand words when it comes to online shopping. High-resolution, clear images that showcase your product from every angle can turn hesitation into action.
  • Bring together reviews: Ever noticed how a product with glowing reviews suddenly seems irresistible? That’s the power of social proof, so encourage your happy customers to share their positive experiences.
  • Embrace A/B testing: Think of this as the scientific method for your digital shelf. Test different versions of your product listings to see what combination of images, descriptions, and titles leads to the most conversions.

By following these tips, you’re not just selling a product but creating an experience that resonates with your customers. And in the bustling marketplace of the internet, that’s what leads to those conversion rates skyrocketing.

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#2. Search Visibility

In bustling digital marketplaces like Amazon, Etsy, or eBay, search visibility is a crucial component of digital shelf performance analytics, serving as the anchor for product discoverability.

To ensure your products don’t just blend into the background but stand out and greet potential customers, here are some targeted strategies, illustrated with specific eCommerce examples:

  • Utilize precise keywords: For instance, if you’re selling handmade ceramic mugs on Etsy, don’t just use “mugs” as your keyword. Go for “handmade ceramic coffee mugs” to capture a more targeted audience.
  • Align with platform algorithms: Each e-commerce site has its playbook for ranking products. On Amazon, this might mean optimizing for Amazon SEO by including high-volume search terms in your product listings and backend search terms section.
  • Craft engaging and informative descriptions: For example, on eBay, a product description that tells a story, provides all necessary details, and uses keywords naturally can increase both visibility and conversion rates.
  • Encourage reviews and ratings: For instance, products on Amazon with higher customer ratings and more reviews tend to rank better in search results. Actively encourage satisfied customers to share their experiences.
  • Update regularly: Keep your listings fresh on platforms like Shopify by regularly updating product photos, descriptions, and keywords, showing the algorithms that your content is current and relevant.
By adopting these strategies, you ensure your digital shelf is optimized, inviting clicks, views, and, ultimately, purchases.
Cyril Dorogan Gepard PIM E-Commerce Consultant
Cyril Dorogan
CCO at Gepard

#3. Product Content Quality

Improving product content quality is vital for standing out in eCommerce, and is an important KPI for digital shelf analytics measurement. Here are some targeted strategies, accompanied by industry-specific examples:

  • Use high-quality images and videos

If your brand specializes in the fashion industry, you can showcase apparel on models of diverse body types to demonstrate fit and style and enhance customer confidence in purchasing.
Furniture brands can include images from multiple angles and in different settings, like a sofa shown in various living room layouts, to help customers visualize the product in their own space.

  • Provide detailed and accurate descriptions

For example, tech gadget brands, when selling a new smartphone, can list specifics like screen size, battery life, camera quality, and processing power. It’s important to highlight unique selling points, such as advanced security features or innovative camera technology.

Health supplements manufacturers should mention such product details as active ingredients, their benefits, dosage instructions, and any certification (e.g., organic, non-GMO) to inform and reassure health-conscious consumers.

  • Incorporate customer reviews and FAQs

For example, beauty brands can use reviews to highlight how a skincare product caters to different skin types or concerns, it will add authenticity and relatability to your content.

For home appliances, brands can include a FAQ section addressing common queries about installation, maintenance, and warranty, making the decision-making process easier for potential buyers.

  • Optimize for search engines

In the context of digital shelf analytics, SEO optimization is very impactful. Here’s how focusing on SEO helps across different sectors: for instance, for books, including keywords about the genre or author can help your listings show up in relevant searches. Or, likewise, for outdoor gear, using specific phrases like “waterproof hiking backpack” targets the right customers.

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#4. Pricing Competitiveness

Digital shelf analytics software is crucial for navigating the competitive pricing landscape of the eCommerce world. It isn’t just about being the cheapest; it’s about smart positioning that maximizes profit while attracting customers. Here’s how to stay ahead:

  • Use analytics tools: Platforms like Amazon utilize dynamic pricing, where prices change in real time based on demand, competition, and other factors. Leveraging digital shelf analytics software allows you to track these changes and adjust your pricing strategy accordingly.
  • Consider value-based pricing: For specialty items, like handcrafted jewelry on Etsy, pricing can reflect the unique value and craftsmanship, differentiating from mass-produced items.
  • Monitor competitors: Keep an eye on similar products on eBay or Shopify. If your competitors lower their prices, decide if you need to match their prices or emphasize the superior quality or service you offer in case you keep the price higher.
By employing digital shelf analytics software for pricing competitiveness, you ensure your products are attractively priced, balancing customer appeal with profitability.
Cyril Dorogan Gepard PIM E-Commerce Consultant
Cyril Dorogan
CCO at Gepard

Gepard Digital Shelf Analytics Software

Digital shelf analytics providers like Gepard are essential for brands aiming to optimize their online product visibility and accuracy. What are its benefits?

  • Digital shelf audit: Gepard’s auditing tools allow brands to effectively monitor their product listings on retailer websites, ensuring content accuracy and completeness. This is particularly beneficial for brands collaborating with multiple content providers across diverse markets.
  • Automation for efficiency: By automating the tracking of product data across numerous platforms, Gepard eliminates the tedious manual effort previously required. This automation streamlines digital shelf performance, so brands can swiftly respond to market changes and improve product time-to-market.
  • Content provider management: The Gepard tool offers comprehensive oversight of content service providers, guaranteeing that product information is current and correct. It supports the distribution of high-quality product data to retailers, facilitating the creation of detailed product descriptions that drive sales.

Brands can enhance their eCommerce strategy by using Gepard’s advanced features, such as dashboard insights with key metrics, content completeness monitoring, and global coverage analysis.

Winning Online: Boost Your Brand with Digital Analytics Tool

Managing digital shelves in eCommerce is tough. Brands need to keep product info accurate and up-to-date across many platforms, a task made harder by different market demands and the fast pace of online retail.

Gepard Digital Shelf Analytics Software helps easily tackle these challenges. It offers tools for automating content checks, optimizing listings, and giving insights into how products perform worldwide. Curious to see how Gepard can revolutionize your brand’s online presence?

Reach out to our dedicated specialists for more information and discover the full potential of your digital shelf.

Anna Mrynska
Written by Anna Mrynska
Business Analyst at Gepard
Seasoned and dedicated expert with over 8 years of experience in IT across business domains. Has a proven track record of understanding and translating customer ideas and requirements into actionable project plans.

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