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Sofia Kondrat - Talented Content Manager At Gepard PIM
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Sofia Kondrat
Content Manager at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
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PIM System For Enterprises: Unlock The Power Of Scalability

6 min read
Published: May 31, 2023
Updated: June 8, 2023

PIM system enables a digital transformation for enterprises, helping them to master product information on a large scale and elevate data quality to new heights. What does a PIM system do that makes enterprises thrive, and what challenges they can face along the way? Let’s find out!

Article Highlights

  • Find out the main challenges that enterprises can face with PIM such as managing large volumes of product data from various sources, managing product information across multiple languages and regions, integrating PIM software with existing systems and processes, etc.
  • Discover how Gepard software helps to deal with these challenges, enabling efficient data handling, supporting product diversification, empowering omnichannel expansion, and providing flexibility for global operations, seizing growth opportunities.
  • Explore some success stories of Gepard PIM system clients: MediaMarkt benefiting from omnichannel sales and HP streamlining content syndication to Amazon.

What Is Enterprise PIM System?

Enterprise product data management is a solution that helps big businesses and corporations manage product information on a large scale inside a centralized system and disseminate it across various sales channels, platforms, and organizations.

Enterprises PIM Challenges

Big ventures with large product portfolios, extensive customer bases, and complicated supply chain networks face many product data challenges. Let’s take a look at some of the main product data problems that big organizations are confronting.

  • Managing large volumes of product data from various sources

Big corporations and medium-sized enterprises have to manage immense volumes of content. With the growing number of products and services, distributors and suppliers, disperse sales channels, and multiple departments and teams, it becomes tedious to handle the enormous amount of product data. The company’s stakeholders end up spending time organizing product pricing, placing descriptions, and distributing product content instead of investing time and resources in developing new products or refining existing ones.

  • Ensuring data accuracy and consistency across different channels and touchpoints

Big companies that did not invest in PIM management systems, struggle with occasional data errors, duplicates, and inconsistencies. Enterprises have to distribute their product information to a variety of marketplaces, eCommerce platforms, retailers, and brick-and-mortar stores. For companies of such a scale, product data mistakes are very costly: with inaccurate and unsynchronized product descriptions, big businesses lose their sales, clients, and reputation.

  • Managing product information across multiple languages and regions

Big businesses tend to sell globally to customers who live in the most remote areas, speak various languages, and have grown up in different cultures. They pay in different currencies, use separate metrics and size systems, and even have different perceptions of the same product. It becomes a real challenge for enterprises to properly manage localized product information, comply with local regulations, and adapt product information to particular markets.

  • Integrating PIM software with existing systems and processes

Large businesses use a plethora of high-end systems and applications, including ERP, MDM, DAM, and PXM, which makes it harder to find PIM software, compatible with all the existing systems. It might be laborious to implement PIM core technology and system development for data-intensive applications used inside enterprises.

  • Customizing PIM solutions to meet the unique needs of different business units

Large businesses have many departments and units (marketing, sales, operations, product development, warehouse, IT) that deal with product information in different ways. Enterprises often face challenges in finding a flexible PIM system that accommodates the diverse needs of different teams, allowing them to efficiently manage product content and have clearly defined roles and responsibilities within the PIM framework. These challenges become more prominent when there is a lack of effective communication and collaboration between different departments.

  • Securing data and ensuring regulatory compliance

Data security and privacy is one of the biggest concerns of enterprises. In fact, according to World Economic Forum Report 2022, 95% of all data breaches happen due to human error which is proof of the insecurity of manual data management for enterprises. Another problem is ensuring regulatory adherence to numerous international and local industry standards and regulations (for example, EPREL for electronics or PI-standard for home appliance manufacturers). Not complying with ever-changing regulations stop big businesses from scaling and making them pull up the rear.

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  • Training employees on how to use PIM software effectively

The lack of technical knowledge among employees can slow down the process of implementing enterprise product data management solutions. Some systems are difficult to run and require much training with IT specialists, which can be very costly. What’s more, poor employees’ expertise can lead to data misuse, breaches, and many more data security threats.

  • Measuring the ROI of PIM solutions and demonstrating the value to stakeholders

PIM solutions typically influence many aspects of enterprises: sales, operational efficiency, customer experience, and much more. Yet it might be not solely PIM’s contribution, but other factors in play, which is why it might be difficult to measure the ROI of PIM and reveal its real value. Also, there are many long-term and indirect advantages of PIM, that might be difficult to be immediately measured and demonstrated to stakeholders.

Leveraging Scalable Solutions for Growth: Gepard PIM

How can the PIM system facilitate the growth of big companies and enterprises? Let’s review its benefits using the Gepard PIM solution as an example.

Fitting in the growing volumes of product data

With scalable PIM solutions like Gepard, enterprises can efficiently handle large amounts of datasets without compromising their quality. With numerous flexible and easy-to-navigate platform modules (import/export, mapping, taxonomy, product catalog management, user management), companies can be sure their data is accurate, well-structured, transformed, enriched if needed, and synchronically distributed to any end-points.

Supporting a diversifying product offerings

Tools like Gepard PIM allow enterprises to quickly introduce new products or their variants and speed up time to market. The content is automatically collected from brands, manufacturers, or other suppliers and run through enrichment and optimization. Enterprises can easily onboard new products, edit attributes, and perform product mappings inside the PIM system.

Empowering omnichannel expansion

With the PIM syndication option, enterprises can broaden their horizons to new sales channels, marketplaces, eCommerce platforms, and offline stores. With the PIM management system, large companies can sell globally and be sure that their product data is consistent across all the sales points, build customer loyalty, and maximize their business opportunities.

Providing flexibility for global operations

The PIM tool is a perfect fit for streamlining the global operations of enterprises: with PIM solution features, big businesses can efficiently target international markets. To successfully expand, enterprises need accurate product description translation, tailoring product content to new locales, and compliance with never-ending product data regulations: with PIM software in place, enterprises can successfully manage their product information for specific local markets.

Seizing growth opportunities with constant product updates

With an agile PIM solution, big businesses can quickly respond to any market changes, rapidly update product information, release new goods and be sure that customers on any marketplace, platform, the online or offline store can get equally accurate and complete product information.

Making informed decisions with digital shelf analytics

With robust digital shelf monitoring and reporting features, offered by PIM tool, enterprises can get insights into their product performance, clients’ behavior and preferences, market trends, and opportunities. Businesses can fully automatically control the completeness of their product content on different sales platforms and be sure that their customers are provided with top-notch product content.

Gepard PIM Success Stories

HP content syndication to Amazon

HP company, with its wide product line, could spend thousands of hours adjusting its product descriptions to Amazon templates.

With Gepard PIM Syndicator, the enterprise did not have to adjust each new product description to Amazon’s requirements manually. Instead, HP has used a PIM solution to automate mapping, transforming, and delivering product information to one of the biggest marketplaces.

Discover The Full HP Case Study

Omnichannel sales for MediaMarkt

MediaMarkt, a leading player in the electronics consumer industry, contacted the Gepard team with challenges in effectively managing and organizing the vast amount of product information received from multiple manufacturers and suppliers. Additionally, they were interested in ensuring data accuracy and consistency across various sales channels and streamlining the distribution processes to a large network of partners.

With the help of the Gepard PIM system the product information, which comes from multiple manufacturers & suppliers, and syndicates to 1000+ partners, is now available, accurate, well-structured, and fulfilled to serve all the distribution processes.

Through our PIM solutions, Gepard empowers enterprises to conquer the challenges of managing vast amounts of product information. We are proud to have enabled MediaMarkt and HP to achieve their goals, demonstrating the transformative impact of our technology on streamlining processes, improving data accuracy, and driving growth.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard

Enterprise PIM FAQs

How do enterprise PIM solutions work?

Enterprise PIM systems aggregate the data from various sources (suppliers, brands and manufacturers, internal and external databases), organize it according to the specific requirements of enterprises, enrich and validate large datasets, integrate with other systems within enterprises, and syndicate product information across multiple sales channels.

What enterprises use PIM software?

There are different types of enterprises that are buying a PIM system and enjoying its benefits: manufacturing (industrial, automotive, fashion, consumer goods, etc), eCommerce and retail businesses, healthcare, and pharmaceutical corporations, and B2B.

Why implement a PIM solution for enterprise?

There are many reasons for enterprises to implement Product Information Management (PIM system): it can handle a large number of SKUs, offers a comprehensive view of product data, automates data-related processes, offers product experience management, facilitates collaboration between many teams and departments within a large organization and scales with the growth of an enterprise.

How much does an enterprise PIM system cost?

Approximately $35,000 per year. More about pricing – you can find in the video.

PIM System: Scalable Solution for Growth

Managing product content is a captivating task unless its dozens of thousands SKUs to organize. High-quality product data is the core for every enterprise and business that wants to scale, so there’s no chance to neglect the importance of the product information management process.

Are you ready to broaden your business and seeking the right Product Information Management solution? Contact us for a free personalized demo, and explore how to scale your company with Gepard.

Sofia Kondrat - Talented Content Manager At Gepard PIM
Written by Sofia Kondrat
Content Manager at Gepard
Sofiia Kondrat is an experienced content writer and content manager, passionate about creating high-quality, engaging content that resonates with readers. With a keen eye for detail and a deep understanding of industry trends, Sofiia is dedicated to producing informative, well-researched content that helps businesses stay ahead of the curve. When she's not writing, you can find her doing music & singing, exploring the great outdoors, or planning her next travel adventure.

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