Brands and retailers know that producing and managing product information can indeed be a very time-consuming process. This includes working with titles, descriptions, materials, colors, sizes, various safety, pricing, and other product specification sheets. Both take time to create and keep current. Filling these attributes in product data sheets can add hours of work to a company’s already busy workload.
Creating an efficient product data sheet is among the main goals of a business dedicated to the sale or distribution of products throughout digital channels. Some companies prefer using Microsoft Excel spreadsheets to handle their product data. These are usually associated with never-ending rows, columns, and often a lot of time, costs, and confusion. Business owners striving to improve their teams’ efficiency, save time, and resources, take advantage of technology to maintain product data sheets.
If you are also looking for alternative and more efficient methods for creating and managing product inventory sheets, keep reading this article.
What Are Product Data Sheets?
Before discovering how to manage product features sheets faster, it’s important to know the definition. When we talk about “product data sheets” or “product inventory sheets,” we are referring to detailed yet concise documents that clearly label all the products’ specifications. These might include a name, weight, color, dimensions, components, applications, benefits, etc. A good product data sheet provides easy access to the information to everyone involved in the chain and helps customers in making positive buying decisions.
Why Excel Isn’t a Database and Can’t Work as PIM (Product Information Management) System
As mentioned above, traditionally many brands store and manage their product data in a Microsoft Excel spreadsheet. Nevertheless, Excel and other similar spreadsheet programs are only great if you need to do simple calculations or sort some small piece of data. When it comes to data sheets of products and a big volume of information, it can take a ton of your precious time. The data might come from a variety of places such as marketing personnel, product management, accounting & inventory systems, and so on. That’s really tedious work to do manually.
Furthermore, according to statistics, 90% of spreadsheets containing product info have errors. This may result in poor customer experience and increased returns.
To avoid such a scenario, some companies use product information management and product content syndication software that centralizes diverse product data and delivers complying content to various sales channels.
How to Manage Product Data Sheets Six Times Faster
How to create the product sheets quickly and effortlessly? Dedicated product information management tools automate product data processes, eliminate errors, and save time. As a result, your team can collect, add, edit, enrich, and distribute consistent product information fast and easily.
For instance, if you offer products to numerous sales partners who have diverse product data requirements, you could spend weeks and months creating the appropriate product data sheets that meet all the retailers’ requirements.
Today, modern needs have exceeded the capacity for Google sheets product catalogs. Now, you can benefit from advanced platforms such as Gepard.
Gepard PIM is designed to store and manage product information quickly and efficiently. For instance, if your team makes a change to product data, the new entry will be immediately displayed everywhere the product appears. Having this feature at hand, the team can focus on improving content instead of copy-pasting.
The need to deliver product information that meets the requirements of all the sales partners is another big challenge for most sellers. For example, as a cosmetics manufacturer, you might sell your products to dozens of marketplaces. Each has different online store taxonomy and, therefore, different requirements for product data sheets (different formats of product descriptions, images, and so on). Gepard data syndication tool can help match the client’s master data model with the retailers’ taxonomy. No matter how often retailers change their requirements. With Gepard, updates will be applied to the data sheets fast and easy.
Gepard also cooperated with the world’s top computer manufacturer to reduce manual work for their content department. The client’s sales partners have very diverse requirements for product sheets templates. And it took too much time and effort to fulfill all the requirements and deliver product data sheets template to retailers on time.
Please download the case study “How to automate product data sheets delivery” to find out how Gepard resolved the challenge.
Benefits of Managing Product Spec Sheets With Gepard
Wondering why well-known companies such as Amazon, HP, Dell, Rakuten, Elkjop, Lazada, and many others have chosen to work with Gepard? There are a lot of critical advantages of using a dedicated platform instead of the classic Microsoft Excel or Google spreadsheet. These benefits include (however, are not limited to) the following:
- You always have correct and complete product descriptions.
- Your product specification sheets are always up-to-date.
- Everything is centralized in a single place.
- The software reduces the time required to list new products on your website.
- You have no problems with launching products on time.
- Errorless descriptions result in lower bounce rates, exit rates, and increased conversions.
- You are consistent across various sales channels.
- You will minimize product returns by improving product content.
- You save time and money in the long run.
- Your team can focus on quality content instead of copy-pasting.
- And much more.
If you are a manufacturer, product manager, or retailer, you are most likely facing some difficulties when you need to update pricing and a product catalog. This takes a lot of time and effort, especially when it comes to a large number of products and multichannel sales.
For many companies, Excel has been a traditional choice for product information management. However, it might increase the manual work, lead to a lot of errors in product data sheets, and lead to product returns and unsatisfied customers (either it’s B2B or regular shoppers).
Successful businesses have already recognized that utilizing Excel, despite its affordability and ease of use, cost them more in the long run. They understood that having a reliable PIM and Syndication software at hand can help them keep all their product content in one place, collaborate with colleagues fast and efficiently, connect new sales channels, adjust product specification sheets to various marketplaces to boost business growth.
If it sounds interesting to you, and you want to take advantage of modern technology, please feel free to contact Gepard for more details.