Back to Blog
Liubov Pesotska
Written by
Liubov Pesotska
SEO Specialist at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
Book a call
Just In 3 Clicks!
Let’s discuss your product data management challenges and how Gepard can help.
B2B B2B eCommerce eCommerce eCommerce Strategy marketplaces product data

How To Optimize Product Data For B2B Marketplaces [13-Steps Guide]

4 min read
Published: October 27, 2023
Updated: November 17, 2023

B2B platforms have become a hub for businesses to connect, buy, and sell products and services. The global B2B sales are anticipated to reach $20.9 trillion by the next few years. These platforms assist businesses in reaching a broader customer base and staying competitive in a rapidly evolving marketplace that can significantly impact a company’s sales and overall success.

In the fast-paced world of B2B eСommerce, having a well-optimized product data strategy is essential for success. Your product data serves as the backbone of your online presence, helping potential customers find, evaluate, and purchase your offerings efficiently.

In this article, we’ll take a look at the highly critical steps for optimizing product data for B2B marketplaces, enhancing user experience, and boosting profitable conversions.

#1. Optimize Your B2B Marketplace Profile

First impressions matter, and in the world of B2B marketplaces, your company profile is often the first thing potential buyers see. The profile is supposed to be complete with relevant information and must be visually attractive. Provides images of your company and employees so that your customers can get an insight. You can also display trust badges, security certifications, and warranty information to instill confidence in your customers. Leading b2b platforms such as Alibaba and feature detailed company profiles.

#2. Understand Your Target Audience

Before optimizing your product data, it’s imperative to understand your target audience’s needs and preferences. Conduct market research and gather customer feedback. This knowledge will guide your product data optimization efforts, ensuring that the information you provide aligns with what your customers are looking for.

#3. Accurate and Detailed Product Descriptions

Accurate and detailed product listings are paramount in B2B eCommerce. Each product should have a clear and concise description, including specifications, features, and benefits. Use industry-specific keywords in your product title that your B2B customers will understand and can also assist you in ranking higher in the search results. Top websites such as Amazon provide precise product details.

#4. Provide Accurate Prices and MOQs

Transparency regarding pricing is vital in B2B eCommerce so make sure that your product data includes accurate pricing information. If possible, provide negotiable pricing options for bulk orders or custom pricing for specific customers. Most importantly, don’t forget to mention MOQs (Minimum Order Quantity) and any additional costs, such as taxes or shipping fees. You can find precise pricing details on leading B2B websites such as Alibaba and Global sources.

#5. High-Quality Images and Videos

Visual content is compelling in B2B eCommerce. Include high-resolution images and, if relevant, videos that showcase your products from multiple angles. Clear visuals help customers make purchasing decisions instantly and reduce the likelihood of returns or dissatisfaction. B2B marketplaces such as EC21 use this feature.

#6. Incorporate Customer Reviews and Ratings

Customer reviews and ratings help build trust and credibility. It is always a good idea to ask users for their feedback and display it on the site. Respond to customer feedback to identify pain points and address any concerns promptly. The B2B giant Alibaba provides unfiltered customer reviews.

#7. Cross-Selling and Upselling

Recommend related products or accessories to encourage larger purchases. You can implement personalized product recommendations based on user behavior, which can aid in increased average order value.

#8. Easy Navigation and Filters

A user-friendly navigation system and effective product filters are essential for helping customers find what they need quickly. Use filters to allow users to enhance their product searches based on attributes such as size, color, price range, and more.

#9. Implement a Consistent Data Structure

Consistency is key when optimizing product data for B2B websites. Establish a standardized data structure for all your products. This includes categorizing products consistently, using uniform naming conventions, and structuring attributes in a predictable format. Consistency not only enhances user experience but also aids search engine optimization (SEO).

#10. Optimize for SEO

Search engine optimization is crucial for increasing visibility on search engines and attracting organic traffic. Research and incorporate relevant keywords into product titles, descriptions, and attributes. Focus on keywords that are specific to your industry and products.

#11. Implement Data Analytics

Use analytics tools to track your performance, measure the effectiveness of your product listings, and identify areas for improvement. Monitor key metrics such as click-through rates, conversion rates, and return on investment (ROI). By analyzing data, you can refine your strategies and make data-driven decisions.

#12. Customer Support and Contact Information

Clearly display contact information, customer support options, and a chat feature for inquiries. Respond promptly to your customer’s queries and resolve them as quickly as possible. You can also find this feature on all leading b2b websites such as Alibaba, Made in China,

#13. Invest in Paid Advertising

Paid advertising on B2B marketplaces can yield impressive results. Most marketplaces offer sponsored listings or advertising options that allow you to promote your products or services to a targeted audience. Use these options strategically to increase visibility and reach potential buyers actively searching for what you offer.

Best B2B Marketplaces That You Can Look Up To

  • Alibaba

Alibaba is one of the largest B2B marketplaces in the world, trusted by millions of businesses globally. It features a plethora of products from suppliers worldwide. They have detailed product listings with images, specifications, and customer reviews.

  • is a leading international platform that connects buyers and suppliers. The website features comprehensive product data that includes images, videos, and pricing information. It is becoming popular among the B2B community due to its user-friendly interface and amazing customer support.

  • Global Sources

Global Sources is one of the oldest B2B platforms used in multiple regions of the world. They have a wide range of products covering multiple industries with detailed data and often feature verified suppliers.

  • EC21

EC21 is a global B2B marketplace that covers various industries. Their website features massive product data and verified supplier profiles.

  • Made-in-China

As the name suggests, this platform focuses on products made in China. It offers an extensive product catalog and helps global buyers connect with Chinese suppliers.

Summing Up

Optimizing product data for B2B websites is an ongoing process that requires attention to detail and a commitment to meeting customer needs. By understanding your audience, providing accurate information, and enhancing the user experience, you can create a well-optimized product catalog that can help you boost your sales.

Ready to supercharge your B2B marketplace presence? Take the first step towards success by implementing PIM software. Harness the power of organized, enriched, and up-to-date product data! Contact Gepard PIM experts to drive higher conversions and customer satisfaction.

Liubov Pesotska
Written by Liubov Pesotska
SEO Specialist at Gepard
Has an experience in PR and SEO. Inspired by everything new: places, people, ideas. Believes in turquoise organizations and the power of community.

View Other Articles

3 min read

Sergii Shvets Interview: Gepard’s Integration Journey With Shopify to Drive eCommerce

Explore key perspectives on the role of PIM solution in empowering businesses to navigate the evolving eCommerce platforms.

Read more
How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more
EDI: Solutions for Streamlined eCommerce Operations

EDI: Solutions for Streamlined eCommerce Operations

We will delve into its key features & advantages, and discuss how Gepard PIM software, integrates with EDI for optimized eCommerce workflows.

Read more
eCommerce Tech Stack

eCommerce Tech Stack: Retail VS Manufacturer Tech Instruments

How to build a perfectly fitting eCommerce technology stack for retail or manufacturing purposes? Here is a cheat sheet with relevant tools and pro tips.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research