Developing ideal customer personality is critical, especially if you want to segment a particular target audience in your market. Typically, this eCommerce strategy gives you insights into varying buying motivations and habits exhibited by distinct customer groups.
Knowing how to define buyer persona is critical if you’re going to optimize your marketing and sales channels. With that in mind, here is a step-by-step flow on how to create a customer personality:
Now that you understand what is a buyer persona, what should it include? Well, it encompasses:
A shopper personality helps you understand the motivating factor that pushes a consumer to buy your products. To put it in better perspective, here are some examples:
An entrepreneur client personality, Elon Musk—this buyer lives pretty much all over the US and is aged 50 years. His interest is in Physics and he is ambitious about exploring space.
Career person buyer personality, Mr. Brian Neil—this buyer resides in Texas, US, and is aged 33 years old. He is a full-time HR manager but he spends most of his time networking. Mr. Neil probably wants to be a CEO in years to come.
A customer profile embodies an ideal company in need of your product while a buyer personality is a fictional narrative analyzing your customers.
Pain points, demographics, as well as identifiers, are all important customer personality traits for long-term content strategy.
The best way to create a sales personality is by capturing the buyer’s name, traits, demographic details, as well as goals.
Social media data will give you the best insights into your customer personality. Other sources for buyer personality data, especially from prospects matching your ideal target audience include survey results, marketing insights, one-on-one interviews, and mobile phone communications.
