Buyer Persona

Why Are Buyer Personas Important?

Developing ideal customer personality is critical, especially if you want to segment a particular target audience in your market. Typically, this eCommerce strategy gives you insights into varying buying motivations and habits exhibited by distinct customer groups.

How To Create A Buyer Persona?

Knowing how to define buyer persona is critical if you’re going to optimize your marketing and sales channels. With that in mind, here is a step-by-step flow on how to create a customer personality:

• Do in-depth customer research to get insights into true buyer behavior in terms of taste, preferences, etc.
• Decide the number of profiles to have and segment customers into these categories.
• Assign a name to your character and build a story around it for a tailored marketing approach.
• Identify the pain points that each character faces when buying goods or services similar to yours.
• Personalize sales, marketing, and customer services based on the character you just created.

What Should A Buyer Persona Include?

Now that you understand what is a buyer persona, what should it include? Well, it encompasses:

• A name so that you can build a narrative around a “real” person and know the right brand voice to use.
• Interests, such as hobbies and places where customers frequent the most to get insights into their buying patterns.
• Behavioral traits, such as the amount of time customers spend at work to get insights into their goals.
• Demographic details, such as age, and sex to find out whether a target audience consumes your product.

Buyer Persona Examples

A shopper personality helps you understand the motivating factor that pushes a consumer to buy your products. To put it in better perspective, here are some examples:

An entrepreneur client personality, Elon Musk—this buyer lives pretty much all over the US and is aged 50 years. His interest is in Physics and he is ambitious about exploring space.

Career person buyer personality, Mr. Brian Neil—this buyer resides in Texas, US, and is aged 33 years old. He is a full-time HR manager but he spends most of his time networking. Mr. Neil probably wants to be a CEO in years to come.