Amazon A+ Content

Who Can Use Amazon A+ Content?

• 1st party vendors/brand owners that are enlisted in the Amazon brand registry.
• Vendors on Amazon’s controlled selling platforms. Two of the most popular ones include Launchpad and Amazon Exclusives.

How To Create A+ Content For Your Listing

1. Sign in to your Seller Central Account
2. Click on the ‘Advertising’ tab then navigate to A+ content manager then Start creating A+.
3. Fill in the template.
4. Build your item descriptions by following the prompts, making sure you pick the right module that is ideal for your company.
5. Type in texts and insert the relevant images. When doing the latter, you are required to add alt-texts.
6. Navigate to the ‘Content Details’ page and add your ASIN as well as the language variations.
7. Assess the accuracy of your texts and other descriptions by clicking on the ‘Review and Submit’ button. Click ‘Submit’ to forward your submission.
8. Approvals take seven business days. However, you can expect slight delays when there are many submissions.

Here is a detailed guide.

What Are The Benefits Of Amazon A+ Content?

• Attention-grabbing texts, pictures, and videos entice customers into purchasing.
• Well layered-out listings allow a prospect to skim through the descriptions easier and faster, elevating the shopping experience.
• Eye-catching images promote product visibility, which positively impacts business revenue.
• A+ content promotes product branding which boosts conversions.
• Detailed trade item descriptions ensure consumers have an in-depth understanding of your trade items. That way, they can make sane purchasing decisions and prompt them to leave positive product reviews.

How Much Does Amazon A+ Content Cost?

This feature is free. Though, the eCommerce giant offers premium A+ content at expensive rates and is offered to only those invited by the eCommerce platform.

How Does PIM Help Centralize And Enrich A+ Content To Streamline Processes?

Gepard offers a PIM tool that collects product data from various sources, puts them in a centralized repository for editing and updating. The application creates a catalogue, enhances the quality of product data and distributes this enriched information into other platforms.