Back to Glossary

Amazon Seller Central

What Is Amazon Seller Central?

Retail brands that enjoy greater market control and audience engagement on the Amazon eCommerce platform leverage Amazon Seller Central (SC) to market and sell their products directly to the end-user. Businesses with an SC account are regarded as third-party sellers.

How To List On Amazon Seller Central

Businesses need to register an active ASC account before listing their products for sale on Amazon. With different plans, such as Individual and Professional, businesses can sell hundreds to thousands of products directly to consumers and streamline the buyer experience.

Some of the requirements for opening an ASC account include:

  • a valid bank account number with an active routing number;
  • an identification document;
  • tax details;
  • a valid contact number;
  • a chargeable credit card.

How To Add a Product On Amazon Seller Central

Product listing on Amazon depends on your selling plan. For instance, the professional selling plan allows product listing and catalog uploads in bulk batches. On the other hand, an individual selling plan allows only one product listing at a time.

On top of that, your product will need:

How Much Does It Cost?

Retailers can pay varying amounts for products on Amazon, depending on their selling plan or type of goods. For instance, subscription fees include a $39.99 flat-rate monthly fee for a professional plan (regardless the number of units sold) and a $0.99 fee charged on every sold item for an individual selling plan.

Although the professional plan doesn’t feature item charges, they are various hidden fees that might come with complete purchases, such as shipping and FBA fees for products fulfilled by Amazon.

How To Advertise On Amazon Seller Central?

Businesses can leverage sponsored ads to increase their product visibility and penetrate larger target audiences on Amazon. Even better, regardless of your selling plan, you can enjoy up to $200 in free clicks before entering into a subscription plan.

Frequently Asked Questions About Amazon Seller Central

How do I contact Amazon Seller Central by phone?

Active sellers on Amazon can log into their admin panels to contact the seller support assigned to their plan. This is only possible when logged in.

Where is Seller Central on Amazon?

Seller Central on Amazon is available at the settings icon under “Account info”.

How to create a case in Amazon Seller Central?

Opening a case on Amazon seller central requires the merchant to log into the system and click “help”. This will activate a pop-up box that prompts you to contact the Amazon support team to lodge your case.

How to upload video on Amazon Seller Central?

You can upload an video on Amazon Seller Central by visiting the Upload & Manage Videos page. However, ensure that your video meets all Amazon community guidelines and doesn’t infringe restricted products policy for a successful upload.

You May Find It Interesting

Gepard PIM August Product Updates
4 min read
Gepard Updates

Gepard PIM Product Updates August 2025: Smarter Pipelines, AI Shopping Agents & More

Discover Gepard PIM’s August updates: AI shopping agent, smarter pipelines, Amazon category mapping, compliance tools, and faster testing.

Read more
Product Data Syndication

Product Content Syndication: Tools, Services & Strategy for Multichannel Growth

Define product content syndication and aggregation. How retailers and brands can benefit from syndication and distribution of product content.

Read more
Gepard PIM AI Mapping Feature
< 1 min read
Gepard Updates

From Data Chaos to Global Harmony: Meet Gepard’s AI Mapping Agent

Gepard’s AI Mapping Agent does both jobs: Builds taxonomies and data models. Maps them across suppliers, systems, sales channels.

Read more
Product Taxonomy Definition_ Mapping, Creation & Best Practices

Product Taxonomy Definition: Mapping, Creation & Best Practices

Find out what is product taxonomy, learn about its best practices and why it’s important for eCommerce business.

Read more
How Data Validation Transforms eCommerce Businesses

How Data Validation Transforms eCommerce Businesses

Read about the impact of data validation on eCommerce companies. Learn how to validate data to generate revenue and get a deeper understanding of your customers.

Read more
Gepard PIM AI Mapping Feature

Product Data Mapping: Framework, Automation & Best Practices

Discover what is product data mapping and how Gepard helps automate it. Learn frameworks, tools, and AI-powered solutions for eCommerce success.

Read more
How to Cut EU Chemical Regulations Compliance Time by 90%

How to Cut EU Chemical Regulations Compliance Time by 90%

Automate REACH, CLP & SCIP compliance with Gepard ECHA Connector. Cut risk, reduce manual work & ensure EU chemical regulation readiness.

Read more
Gepard PIM Product Updates July
3 min read
Gepard Updates

Gepard PIM Product Updates July 2025: Product URL Scraping and More

Our Gepard PIM summer release emerges from a structured development cycle underpinned by thorough technical reviews and measured iteration.

Read more
NEW EPREL CATEGORIES: HOW BRANDS DEAL WITH IT

The EPREL “Gotchas” we’re Already Seeing (and How Teams are Fixing Them)

Learn how brands adapt to the NEW EPREL categories: smartphones/tablets labels, PIM workflows, QR links, audits, fines.

Read more
Gepard Deepens Partnership with Fucida
2 min read
Gepard Updates

Gepard Deepens Partnership with Fucida

The extension equips Fucida with a single, cloud-native backbone for listing, validating, and enriching thousands of SKUs on every present and future Amazon storefront.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success