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What Is CMS?

CMS – short for a content management system, is a special application, aimed to help companies manage their digital data, which involves creating, editing, and publishing their eStores data by teams without coding, with the intention to optimize buyer experience. 

How Does Content Management System Work

Some data management systems can help you create an online shop using an additional plugin, while the other are planned especially for eCommerce purposes. The easy-to-navigate editor allows you to control all your product publishings from a single point. Anybody who has access to the admins’ dashboard, can edit and handle the content. An intuitive UX eliminates all the possible barriers with content publishing and sets you free from coding.

CMS Examples For eCommerce

If you are choosing a data management system for eCommerce, here are some worthwhile examples:

  • Shopify – eCommerce platform and CMS that saves you a lot of time thanks to its multiple useful plugins and Shopify integrations in its App store. The CMS allows you to use your own domain name, enables you with handy order control, and offers you a hands-on mobile app.
  • BigCommerce – this SaaS eCommerce platform with extended SEO features, sales analytics, and social networks suite also serves as a CMS for many online businesses that want to start and run their online shops (such giants as Toyota and Skullcandy are among their clients). Businesses can benefit from their customizable templates and integration of third-party plugins and applications.
  • PrestaShop – used solely to build online stores, this content management system for eCommerce is an open-source tool where you only pay if you want to add extra modules. It is scalable and optimized, in spite of the huge number of products it can handle. There are also add-ons for selling on Instagram and Facebook.

How To Choose A Content Management System for eCommerce

For those who ponder how to choose a content management system for their online sales business, it’s important to seek the following features of CMS:

  • User-friendly – it should be easy to navigate even for non-technical users.
  • Tailor-made UX – your chosen CMS should allow you to customize and outline every part of your eStore.
  • SEO optimizable – look for a CMS that allows you to optimize your content and help your website rank high in search engine pages. Organizing your URLs, reminding you to add meta-descriptions, and arranging your page titles and tags are also something to look for in your information management system.

Difference Between CMS and eCommerce Platforms

A data management solution helps businesses create dynamic pages like blogs, websites, portfolios, etc. Meanwhile, the eCommerce platform allows businesses to sell goods from their websites and mostly take care of product catalogs. Lately, it’s popular for eCommerce platforms to have content management plugins or, likewise, CMS with the functions of eCommerce.

Headless eCommerce CMS – Best Fit?

Headless CMS stores the data in the back end and allows you to deliver it through API to any data endpoint. Having a content management platform decoupled from your eCommerce system, lets you use each system specifically for its purpose: CMS – to control and distribute your product content, and eCommerce platform – to handle everything related to selling goods. Headless CMS strengthens your multi-channel presence, accelerates time to market, and offers extensive SEO functions.


Is Shopify an eCommerce CMS?

Shopify is an eCommerce platform and CMS designed specifically for eCommerce use and offers numerous add-ons and plugins, and allows you to choose your own shop’s domain name.

What CMS does Amazon use?

Amazon platform uses its own designed and custom-built content management system.

What is headless CMS in eCommerce?

A headless content management platform is a fully-decoupled system, where the data management system is a back end only and can be accessed via APIs and integrated with any frontend library or technology.

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