Back to Glossary

CTA

What Is CTA?

It is a prompt or button that encourages users to take a specific action. In this brief piece, we will explain what CTA is, why it is important, and how to make a strong one.

Why Is CTA Important? What Is The Goal Of CTA?

As an eCommerce business, it is essential to have a clear and effective call to action (CTA) strategy. The ultimate goal is to encourage users to take a specific action, such as making a purchase or subscribing to a newsletter. Here are some additional reasons to supercharge your Call to Action writing:

  • Increase engagement and reduce bounce rates;
  • Boost leads and conversions;
  • Improve website navigation and user experience;
  • Drive traffic to specific pages or products;
  • Encourage social sharing and referral traffic;
  • Enhance brand awareness and customer loyalty.

How To Make A Strong CTA

  • Use persuasive language that appeals to your target audience’s emotions and desires;
  • Highlight the benefits of taking action, such as saving time, money, or hassle;
  • Keep it simple and avoid using industry jargon or technical terms that can confuse users;
  • Use social proof, such as customer reviews or ratings, to build trust and credibility;
  • Test different variations to see which one performs best;
  • Use analytics tools to track the performance and adjust your strategy accordingly;
  • Make sure your CTA is mobile-friendly and works seamlessly across different devices and platforms;
  • Avoid using too many Call-to-Actions on a single page, as it can overwhelm users and reduce their engagement;
  • Use dynamic calls that change based on the user’s behavior or stage in the buying cycle;
  • Align your CTAs with your overall marketing goals and brand messaging to ensure consistency and relevance.

eCommerce Call To Action Examples

Your Call to Action button can look like this:

  • “Get Your Free eBook Now”
  • “Start Your 30-Day Free Trial”
  • “Create Your Account Today”
  • “Unlock Your Exclusive Discount”
  • “Shop the Sale Now”
  • “Get Your Personalized Recommendations”
  • “Book Your Demo Today”
  • “Join Our Referral Program”
  • “Sign Up for Early Access”
  • “Upgrade Your Membership Now”
  • “Claim Your Limited Time Offer”
  • “Get Your Free Shipping”
  • “Discover More – Click Here”
  • “Take the Quiz and Get Your Results”
  • “Get Your Gift Card Now”
  • “Join the Waiting List”

CTA Best Practice

  • Keep it short and concise;
  • Use urgency to create a sense of immediacy;
  • Create a sense of exclusivity or value;
  • Test and optimize your CTA regularly.

CTA FAQ

What is a CTA button?

A prompt on a website that encourages users to take a specific action.

What are the best call to action phrases?

The best call-to-action phrases are action-oriented, clear, and personalized based on user behavior.

When to use A/B testing for CTAs?

A/B testing is used to test different variations of CTAs to optimize their effectiveness. It’s best to use it when making significant changes or launching new campaigns.

You May Find It Interesting

Mirakl Gepard Partnering
2 min read
Gepard Updates

Gepard Has Received Official Status As Partner Connector For Integration With Mirakl Platform

Gepard is proud to announce that it has officially received status as Feed Management Partner integrated with the Mirakl marketplace.

Read more
Implementing PIM For Niche Industries

Implementing PIM Application For Niche Industries: Challenges And Best Practices

Read how niche eCommerce businesses can benefit from the PIM app and explore the cases of market-specific industries that implemented PIM.

Read more
Machine Leaning In PIM Software

Machine Learning In PIM Software: Benefits For eCommerce

Explore the benefits of ML-powered PIM software for eCommerce and learn from the most successful machine learning practices.

Read more
Gepard ihn the TGOA PIM report
2 min read
Gepard Updates

Gepard PIM Has Been Featured In The Group Of Analysts PIM Market Report 2023

Don’t miss the chance to dive into the PIM market forecast for 2030 and the latest tech solutions updates

Read more
PIM Solutions Privacy & Security Challenges

PIM Solution Privacy & Security Challenges

Explore the most popular PIM product data security & privacy challenges and learn how to fix them with our detailed list of data safety tips.

Read more
Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

Understanding The Impact Of PIM On Supply Chain Efficiency And Cost Savings

How can PIM software solutions streamline the supply chain management? Find out the main challenges and read about PIM best practices.

Read more
Gepard Emerging Europe Programme
2 min read
Gepard Updates

Gepard Joins Emerging Europe Global Visibility Programme

Gepard, an all-in-one PIM platform, team is proud to announce our membership in the Emerging Europe Global Visibility Programme.

Read more
Fucida Gepard Cooperation
3 min read
Gepard Updates

Fucida Europe Selects Gepard To Automate The Product Content Integration With EPREL Database

Discover more about the news that Fucida selects Gepard to automate the product content integration with the EPREL database.

Read more
Top 10 Product Catalog Management Best Practices

TOP 10 Product Catalogue Management Best Practices

Find out what is product catalog management, its challenges, and best practices, and read how you can benefit from its automation.

Read more
10 Fascinating Books For The eCommerce Specialists

10 Fascinating Books For The eCommerce Specialist In 2023

A good read is a great way of upskilling and learning new strategies in eCommerce. Here is a must-read eCommerce booklist in 2023.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
Gepard in PIM Market Report
Gepard Has Been Featured In The New PIM Market Report 2023 By The Group of Analysts
Don’t miss the chance to dive into the PIM market forecast for 2030 and the latest tech solutions updates.
Download Report