Back to Glossary

Digital Shelf Monitoring

What Is Digital Shelf Monitoring?

Digital shelf monitoring entails tracking various sets of product information across multiple channels to ensure accuracy and consistency. These sets of data can be product listings, rankings, or even promotional metrics from retailer sales channels.

Why Monitor Your Digital Shelf

Understanding what is digital shelf monitoring can open many opportunities for your business. Implementing it eliminates the cumbersome task of manually checking your product listings across multiple sites to determine whether they are accurate.

What Are Digital Shelf Monitoring Benefits?

Integrating a digital shelf management tool comes with tons of benefits, such as automating the process of confirming product limits. This frees your staff to focus on high-volume tasks that add value to the brand, as well as enhance customer experience.

Other benefits include gaining insights into digital shelf metrics for brands, which can help gauge the performance of various sales campaigns. At its core, digital shelf monitoring allows retailers to map product information on the right touchpoints for greater visibility.

What To Monitor Within a Digital Shelf

Businesses can monitor and analyze various types of data to enhance digital shelf optimization.

This includes:

  • real-time rating and review data sets to help retailers ideate new product launches;
  • product listings data to enhance online visibility;
  • average product completeness and coverage by geo;
  • sales and performance information, based on the underlying marketing campaigns.

Average product completeness

This might also extend to potential customer search data.

What Are Some Digital Shelf Monitoring Cases?

Digital shelf monitoring ensures that eCommerce businesses continually operate efficiently while maximizing the visibility of their products. Some use cases on digital shelf monitoring include sales breakdown where businesses can get insights into the number of sales, the leading retail site, underperforming listings, or even satisfied demographics.

Another use case includes customer reviews where businesses can get buyer insights from segmented feedback collected across multiple sales channels.

Frequently Asked Questions About Digital Shelf Monitoring

Can Digital Shelf Monitoring help me optimize digital shelf?

Digital shelf monitoring can be instrumental in digital shelf optimization, thanks to the real-time data and insights it gives from all connected sales channels.

Can digital shelf monitoring help me to get more insights into my customers?

You can get more insights from your customers by utilizing a digital shelf monitoring tool to analyze aggregated feedback from multiple sales channels.

What software to use for Digital Shelf Monitoring?

The right software tool for digital shelf monitoring should be easy to integrate with your existing tools, as well as offer swift scalability options.

Gepard PIM offers an opportunity to track your product data with the help of digital shelf monitoring feature.

Who uses digital shelf monitoring?

Digital shelf monitoring is for any retail business that wants to act on real-time customer insights and scale.

You May Find It Interesting

How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
PIM Tool for eCommerce Product Data Enrichment
5 min read
Gepard Updates

Gepard Features Hub: PIM Tool For eCommerce Product Data Enrichment

In this article, you will find out deep insights about the Gepard product data enrichment tool and why it is necessary for eCommerce business

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
2 min read
Gepard Updates

Ovia Lighting Chooses Gepard PIM For Strengthening Products Offerings In The Electrical Wholesale Market

Gepard is delighted to announce its new client Ovia Lighting Ltd. It specializes in supplying a range of light fittings.  

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy