Digital Shelf Analytics
What Is Digital Shelf Analytics?
Who Uses Digital Shelf Analytics
DSA is ideal for eCommerce stores that partner with multiple online retailers. An innovative DSM tool gives real-time digital shelf metrics that can help eCommerce brands track inconsistencies and mitigate them across multiple sales channels.
Why is Digital Shelf Analytics Important?
The biggest advantage of digital shelf analytics is that it helps brands strengthen their online presence through easily visible and discoverable products. For instance, businesses can get insights into digital shelf metrics for brands and leverage the same to ease pain points in their search engines, as well as enhance the end-user experience.
Even better, DSA gives retailers insights into current trends that garner the greatest consumer attention. Businesses can then use these insights to optimize their product pages and match consumer trends for greater visibility.
What To Analyze?
Digital shelf management tools are gaining industry popularity because of the tons of data they can analyze to give real-time insights. This includes:
- ratings;
- reviews and aggregated feedback from newly launched products;
- promotional data to understand how your campaigns are faring during peak and off-peak hours.
Other types of digital shelf data that a DSM tool can analyze include:
- pricing;
- product;
- search data;
- completeness by retailer;
- coverage by geo;
- average product completeness.
Search data shows how your product ranks in search engines to help you enhance its online visibility.
What Are Some DSA Outcomes?
A customized DSA tool can give you several insights, such as visibility trends. This can help retailers explain why their revenues dip or experience an uptick within a certain period. With visibility trends also comes the opportunity for overall digital shelf optimization to steer your retail business towards growth.
