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Digital Shelf Analytics

What Is Digital Shelf Analytics?

Digital Shelf Analytics, also known as DSA entails continuous analysis of eCommerce data to gain insights into the performance metrics of a particular digital shelf. This helps retail businesses to stay ahead of the competition and optimize their digital customer touchpoints.

Who Uses Digital Shelf Analytics

DSA is ideal for eCommerce stores that partner with multiple online retailers. An innovative DSM tool gives real-time digital shelf metrics that can help eCommerce brands track inconsistencies and mitigate them across multiple sales channels.

Why is Digital Shelf Analytics Important?

The biggest advantage of digital shelf analytics is that it helps brands strengthen their online presence through easily visible and discoverable products. For instance, businesses can get insights into digital shelf metrics for brands and leverage the same to ease pain points in their search engines, as well as enhance the end-user experience.

Even better, DSA gives retailers insights into current trends that garner the greatest consumer attention. Businesses can then use these insights to optimize their product pages and match consumer trends for greater visibility.

What To Analyze?

Digital shelf management tools are gaining industry popularity because of the tons of data they can analyze to give real-time insights. This includes:

ratings;
reviews and aggregated feedback from newly launched products;
promotional data to understand how your campaigns are faring during peak and off-peak hours.

Other types of digital shelf data that a DSM tool can analyze include:

pricing;
product;
search data;
completeness by retailer;
coverage by geo;
average product completeness.

Search data shows how your product ranks in search engines to help you enhance its online visibility.

What Are Some DSA Outcomes?

A customized DSA tool can give you several insights, such as visibility trends. This can help retailers explain why their revenues dip or experience an uptick within a certain period. With visibility trends also comes the opportunity for overall digital shelf optimization to steer your retail business towards growth.

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Frequently Asked Questions About Digital Shelf Analytics

Can DSA give me some insights on sales?

Digital shelf metrics for brands derived from a DSA tool can include insights into sales especially if you leverage multiple sales channels. Businesses can also leverage their sales performance over specific durations because sales data are always accurate.

Can DSA software help me to get more insight into my customers?

DSA insights can help you get real-time insights into your customers by giving you search data analytics. You can also get insights into how consumers view your product by analyzing ratings, reviews, and aggregated feedback data. What’s more, you can keep track of the product completeness per retailer and make sure your customers are nurtured with high-quality product content.

What software to use for Digital Shelf Analytics?

The right software for DSA should be full-suite with top-tier features that give brands greater control and unlimited human oversight over their online presence. Digital shelf analytics is offered within Gepard PIM solution.

Can I optimize my digital shelf with DSA?

DSA tool gives you real-time insights into various sets of data that influence the performance of your digital shelf. Businesses can then utilize these insights to optimize digital shelves performance.