Back to Glossary

Digital Shelf Analytics

What Is Digital Shelf Analytics?

Digital Shelf Analytics, also known as DSA entails continuous analysis of eCommerce data to gain insights into the performance metrics of a particular digital shelf. This helps retail businesses to stay ahead of the competition and optimize their digital customer touchpoints.

Who Uses Digital Shelf Analytics

DSA is ideal for eCommerce stores that partner with multiple online retailers. An innovative DSM tool gives real-time digital shelf metrics that can help eCommerce brands track inconsistencies and mitigate them across multiple sales channels.

Why is Digital Shelf Analytics Important?

The biggest advantage of digital shelf analytics is that it helps brands strengthen their online presence through easily visible and discoverable products. For instance, businesses can get insights into digital shelf metrics for brands and leverage the same to ease pain points in their search engines, as well as enhance the end-user experience.

Even better, DSA gives retailers insights into current trends that garner the greatest consumer attention. Businesses can then use these insights to optimize their product pages and match consumer trends for greater visibility.

 

Why To Use Digital Shelf Analytics

What To Analyze?

Digital shelf management tools are gaining industry popularity because of the tons of data they can analyze to give real-time insights. This includes:

  • ratings;
  • reviews and aggregated feedback from newly launched products;
  • promotional data to understand how your campaigns are faring during peak and off-peak hours.

Other types of digital shelf data that a DSM tool can analyze include:

  • pricing;
  • product;
  • search data;
  • completeness by retailer;
  • coverage by geo;
  • average product completeness.

Search data shows how your product ranks in search engines to help you enhance its online visibility.

What Are Some DSA Outcomes?

A customized DSA tool can give you several insights, such as visibility trends. This can help retailers explain why their revenues dip or experience an uptick within a certain period. With visibility trends also comes the opportunity for overall digital shelf optimization to steer your retail business towards growth.

Frequently Asked Questions About Digital Shelf Analytics

Can DSA give me some insights on sales?

Digital shelf metrics for brands derived from a DSA tool can include insights into sales especially if you leverage multiple sales channels. Businesses can also leverage their sales performance over specific durations because sales data are always accurate.

Can DSA software help me to get more insight into my customers?

DSA insights can help you get real-time insights into your customers by giving you search data analytics. You can also get insights into how consumers view your product by analyzing ratings, reviews, and aggregated feedback data. What’s more, you can keep track of the product completeness per retailer and make sure your customers are nurtured with high-quality product content.

What software to use for Digital Shelf Analytics?

The right software for DSA should be full-suite with top-tier features that give brands greater control and unlimited human oversight over their online presence. Digital shelf analytics is offered within Gepard PIM solution.

Can I optimize my digital shelf with DSA?

DSA tool gives you real-time insights into various sets of data that influence the performance of your digital shelf. Businesses can then utilize these insights to optimize digital shelves performance.

You May Find It Interesting

10 Fascinating Books For eCommerce Specialists

10 Fascinating Books For The eCommerce Specialist In 2023

A good read is a great way of upskilling and learning new strategies in eCommerce. Here is a must-read eCommerce booklist in 2023.

Read more
9 min read
Expert Opinion

Top 10 Most Read Publications About Shopify in 2022

We have collected the top 10 most-read materials about Shopify in 2022 so you can get complete information about this platform.

Read more
How To Make The Most Of PIM Implementation

How To Make The Most Of PIM Implementation

Learn about the guidelines for PIM implementation and software features that will help you address challenges the process can face.

Read more

Everything You Need To Know About EPREL E-Seal

Full guideline about all the necessary elements you should know about EPREL e-seal for an eCommerce business.

Read more
How PIM Tool Simplifies Product Information Manager Flows

How PIM Tool Simplifies Product Information Manager Flows

Learn how the PIM tool can automate prosuct data-related tasks and simplify product information manager flows.

Read more
PIM Demo What To Ask

TOP Questions To Ask Before PIM Solution Demo: A Guide For Brands And Retailers

Struggling with the questions before going on the PIM tool demo? We prepared a full guide for brands, retailers, and big marketplaces to better explore a PIM solution.

Read more
Product Data Mappings

Product Data Mapping In eCommerce: Purpose And Techniques

Effective data management is essential for any business. Learn about the role of data mapping in eCommerce and boost your sales today.

Read more
Effective Content

Product Content That Matters: Solving Retailer And Brand Dilemma

Learn how to manage product content expectations of brands and retailers to improve the shopping experience and boost sales.

Read more
BMEcat For DIY

BMEcat Data Standard For DIY Industry

BMEcat doesn’t make sense? Find out what this standard is, why it is beneficial to your DIY business, and how you can implement it.

Read more
Product Experience vs Customer Experience

Product Experience And Customer Experience: On The Way To Buyer Satisfaction

Find out the difference about product experience and customer experience and learn how to build a loyal customer base with the help of the PIM system.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success