CTR formula: (Clicks /Impressions) x 100
Answering the “What is an average CTR” question, you should remember it varies depending on various factors, such as industry, channel, etc. What should you track?
Click-Through Rate measures user engagement by calculating the percentage of users who click on ads, links, or other content compared to the total number of impressions. It helps businesses understand how effectively their marketing materials are capturing the audience’s attention and generating interest.
Conversion rate focuses on the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading an eBook, compared to the total number of visitors. This metric reflects the effectiveness of your marketing efforts in driving users to take action, which ultimately contributes to your business’s bottom line.
Conversion rate has a more direct impact on revenue generation, making it a crucial focus for businesses looking to grow and increase profits.
Anything above 2% is considered good.
Please, use these numbers as a general guide for comparison purposes only.
It depends on the product category, but typically, a CTR between 0.5% and 1% is considered satisfactory.
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