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Cyril Dorogan Gepard PIM E-Commerce Consultant
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Cyril Dorogan
CCO at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
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Product Content Distribution: 8 Main Challenges

6 min read
Published: November 21, 2023

According to Forbes, businesses with a strong omnichannel strategy retain approximately 89% of their customers. In this article, we’ll explore how PIM solution contributes to successful product content distribution, we’ll delve into the core challenges companies encounter in this area and provide insightful best practices for effective product content syndication.

What is Product Content Distribution?

Product Content Distribution refers to disseminating and sharing information about products across various platforms and channels. This includes product descriptions, specifications, images, reviews, and pricing.

The process aims to ensure consistent and accurate product information reaches consumers and stakeholders through different outlets such as eCommerce sites, social media, digital catalogs, and retail partner websites.

Top 8 Main Challenges in Product Content Distribution

In the dynamic realm of digital commerce, the distribution of product content faces numerous challenges. These obstacles range from maintaining data integrity to adapting to diverse market demands. Here are the top 8 challenges that businesses often encounter in their content distribution efforts.

  • #1. Data Quality

High-quality data is crucial in the realm of product content distribution, particularly in eCommerce. Accurate product information across various channels can significantly boost brand reputation and sales, resulting in reduced return rates on eCommerce platforms.

Poor data quality can severely impact product content distribution in eCommerce, leading to issues like increased returns and customer dissatisfaction. For example, displaying incorrect pricing on eCommerce websites leads to lost sales and diminished customer trust.

Managing duplicate data entries, addressing varied data standards across channels, and regularly updating large volumes of data are typical challenges faced in eCommerce.

What are poor data quality consequences for product content syndication? Inaccuracies or outdated information can disrupt product content distribution in eCommerce, causing problems such as inventory mismanagement, incorrect shipments, and ineffective marketing strategies due to unreliable data.

So how can you ensure data quality in eCommerce? Some of the examples include:

  1. implementing robust data governance frameworks;
  2. performing regular data audits;
  3. using automated product content syndication tools;
  4. training staff in data management and establishing clear data entry standards;
  5. utilizing efficient product content syndication tools such as Gepard PIM sloution.

Employing these practices is essential for improving distribution efficiency, enhancing customer experience, and maintaining a competitive edge in the eCommerce market.

  • #2. Data Consistency

Continuing from the previous discussion on product distribution challenges, another crucial aspect in the eCommerce sphere is maintaining data consistency. This challenge is particularly important when dealing with multiple channels and platforms. Inconsistencies in product data can severely tarnish a brand’s image and erode customer trust. For example, a customer might see a product listed with different specifications on an online marketplace compared to the brand’s own eCommerce site. Such discrepancies can lead to confusion and hesitation in purchase decisions, negatively impacting sales and customer loyalty.

For example, industries like electronics and fashion, where product details are paramount, face significant risks due to data inconsistencies. In these sectors, even minor discrepancies in product specifications or sizing information can lead to a high volume of returns and customer complaints. This not only strains resources but also damages the brand’s reputation for reliability.

To counter these challenges, implementing a robust PIM tool is crucial. It can centralize product data management, ensuring that all channels and platforms receive consistent and accurate information. Additionally, integrating eCommerce product content syndication software ensures that updates and changes in product information are uniformly distributed across all digital touchpoints, from the brand’s website to third-party retailers and marketplaces.

By adopting these strategies and tools, businesses can significantly enhance data consistency, thereby maintaining customer trust and upholding a positive brand image.

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  • #3. Data Integration

Another critical challenge is content integration. According to Gartner, efficient data management, like utilizing a centralized Product Information Management (PIM) system, can lead to a 20% reduction in related costs. This highlights the importance of seamless data integration across diverse product distribution channels.

A major obstacle in data integration is the varying data formats and system requirements across different platforms. For instance, a consumer electronics brand might struggle to align product data between its internal ERP system, online retailers, and brick-and-mortar store databases. Each platform might demand unique data formats or have different updating schedules, creating a complex web of data management challenges.

A centralized PIM tool offers a solution, acting as a single source of truth for all product data. This ensures uniformity and simplifies management across multiple channels, reducing errors and enhancing efficiency.

To further streamline data integration, product content syndication software is invaluable. It automates the distribution of consistent product information across all channels, minimizing manual input and the risk of errors. Regular audits and ensuring compatibility between systems are also crucial for smooth data integration. It leads to operational efficiency, and improved customer experiences, and drives business growth.

  • #4. Channel-Specific Requirements

Navigating the complexities of channel-specific requirements presents another significant challenge in product content distribution. Different distribution channels, such as eCommerce websites, online marketplaces, and B2B partners, each have their unique requirements and formats. For example, an eCommerce platform may demand high-resolution images and detailed product descriptions, while a B2B partner might need extensive technical specifications and bulk pricing options.

Adapting product data to suit these varied demands can be daunting. Tailoring data for each channel is crucial for effective distribution. A solution like Gepard PIM tool, with its ready-made connections, simplifies this process.

Such tools allow businesses to seamlessly adapt and syndicate product content to meet the specific needs of each channel, ensuring that the right information is presented in the right format, thereby enhancing the efficiency and reach of distribution strategies.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard
  • #5. Data Security and Privacy

In the world of eCommerce and product content distribution, data security and privacy are paramount. The risks are significant, as the Verizon 2020 Data Breach Investigations Report revealed that nearly 25% of all data breaches involve cloud solutions, a common component in product distribution channels​​.

To mitigate these risks, implementing robust data security measures like data encryption and stringent access controls is essential. Encryption ensures that sensitive product data remains secure during transmission and storage, while access controls prevent unauthorized data manipulation.

These security protocols not only safeguard against potential breaches but also ensure compliance with evolving privacy regulations, thereby maintaining customer trust and upholding the integrity of the distribution process.

  • #6. Data Distribution Speed

In the dynamic realm of eCommerce, the speed of product content syndication for brands is a critical factor that directly impacts sales and customer satisfaction. The ability to rapidly and accurately distribute product information across various channels can greatly influence consumer purchasing decisions.

For example, any delay in updating product specifications or pricing on eCommerce platforms can lead to missed sales opportunities, as customers often rely on immediate access to the latest information.

The challenges of swift and precise product data delivery are diverse, including technical limitations and logistical complexities. Implementing solutions that enable real-time updates and automate the data distribution process is vital for efficiency. Advanced product information management systems, which are integral to product content syndication, help ensure that all channels receive updated product information simultaneously.

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PIM PIM software product data product experience management product information management

This rapid distribution goes beyond mere competitiveness; it is essential for maintaining customer engagement and satisfaction. In today’s digital landscape, where consumers expect instant information, the ability to provide real-time data through effective product content syndication for brands is key to securing customer loyalty and driving sales.

  • #7. Monitoring and Analytics

How can businesses ensure their data distribution strategies are effective? The answer lies in the crucial role of monitoring and analytics. Tracking the performance of data distribution, especially in the context of PIM tools, is essential for understanding its impact on sales and customer engagement.

One challenge in this domain is identifying the right metrics to measure success. For instance, a company using a PIM tool might track the increase in website traffic following a product information update as a metric of effective data distribution. However, understanding the nuances of these metrics, like distinguishing between causal traffic increases (when your website changes lead to traffic rise) and mere coincidences, can be complex.

To navigate these challenges, implementing tools and practices that offer comprehensive analytics is vital. Businesses should look for PIM solutions that provide detailed insights into data distribution metrics, such as customer engagement levels, conversion rates, and return on investment. By leveraging these tools, companies can make informed decisions and fine-tune their product information strategies.

  • #8. Change Management

How well are businesses adapting to the ever-changing landscape of data distribution? Change management is critical in this process, especially given that only 34% of change initiatives succeed, according to a 2023 report. This is particularly important in adapting to evolving data distribution requirements, where keeping up with changing technologies and customer expectations is a constant challenge.

Effective change management in product data distribution involves staying agile and responsive to any technical transformations. Strategies include frequent reassessment of goals, embracing new technologies, and ensuring that all team members are aligned with the change objective

Explore How Gepard Set Up HP Content Syndication For Amazon

Implementing a robust PIM tool can be a practical step in this direction, providing a flexible and adaptive platform for managing evolving data needs. This approach is significant not just for operational success, but also for maintaining a competitive edge in the rapidly changing digital marketplace.

Gepard PIM Tool: Unlock the Power of Efficient Product Data Management

Effectively addressing the multifaceted challenges in product data distribution is key to business success. Whether it’s data quality, security, distribution speed, or adapting to change, each aspect plays a crucial role.

A robust PIM system like Gepard PIM solution stands as a comprehensive solution to these challenges, streamlining processes and enhancing operational efficiency. Interested in elevating your data distribution strategy? Reach out to explore how Gepard PIM tool can transform your approach to data management and drive your business forward.

Cyril Dorogan Gepard PIM E-Commerce Consultant
Written by Cyril Dorogan
CCO at Gepard
Dedicated professional with more than 15 years of professional background in the eCommerce domain. Helping companies with Product Data syndication and eCommerce solutions, striving for success, and focusing on dedicated customer service. Cyril has implemented a range of eCommerce solutions for a variety of companies as Amazon, GS1, HP, Dell, Rakuten, Elkjop, Lazada. He is passionate about making business processes streamlined and growing the companies' operational efficiency by fulfilling eCommerce automation.

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