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Margo Sakova
Written by
Margo Sakova
Marketing Manager, Guest Author
AFS Amazon data feeds

AFS Amazon Program For Mastering Your Amazon Data Feeds

3 min read
Published: March 2, 2020
Updated: February 9, 2023

AFS Amazon program was launched in 2019 and became a life-saver for eCommerce companies who want to sell on this prime marketplace. Vendors can avoid filling hundreds of fields in the NIS templates and submitting them to Vendor Central

Now all you need is to prepare a list of products you want to sell (only brand and MPN included), press the desired button, and get all the product content automatically imported into your account. Sounds like magic? Let’s dig into the details and the way it works.

What Is The AFS Amazon Program?

AFS (Amazon Feed Specification) is a program, launched by Amazon, that enables sellers to automate their product feed management and push their products to Amazon using special NIS (New Item Setup) templates. Amazon AFS also provides businesses with analytics reports on their product content and its improvement options.

Project Background

Our goal was to help vendors deliver high-quality product data to Amazon and boost their sales. Icecat, as a leading world catalog provider, was invited to join the exclusive Amazon Feed Specifications Program. Icecat united efforts with Gepard, a strategic partner and a product content syndication platform with decent expertise in product data distribution. As a result of the cooperation, a game-changing solution appeared — AFS Connector.

What Is Amazon AFS Connector

AFS Connector is a platform, which enables the automated import of first-class product descriptions, images, videos, and other types of content directly into the seller’s shop on Amazon. The best thing here is that all the data is mapped on the taxonomy level, excluding any possibility of mapping errors. All rules for mapping categories and fields are applied automatically. Moreover, the taxonomy is dynamically updated according to Amazon taxonomy updates. So you just need to set the process once and let it run.

Why Integrate with AFS Connector

A lot of vendors still type in data to the Amazon NIS Excel templates manually. This
slows down a work process, giving a way to possible errors and data mapping issues. With AFS Connector, there would be no worries, because the quality of data is fully guaranteed by Icecat, the top worldwide content provider. But you are not limited to Icecat data only here, you are still able to combine your own content with Icecat’s one. If you are interested in stories of the success of AFS users, you can download a free Amazon AFS Connector case study.

AFS Connector For Vendors Workflow


How Does It Work

  1. The vendor prepares a product file with just 2 necessary fields (brand and MPN) in CSV and sends this file to Gepard
  2. Gepard transforms and syndicates the data
  3. Icecat’s maps data to Amazon specifications (in JSON)
  4. The product appears on Amazon
  5. The vendor enjoys the result. Each new cycle is an automated process, with no need from a vendor to input/update product feed data to Amazon

How To Get Started With AFS Connector

To get connected, you do not need to involve technical experts from your side. Icecat & Gepard team set up the integration, and then all you need is to provide a list of brands and MPNs for the product you aim to sell. As a result, all the products appear in your Amazon store. It saves lots of time, reducing numerous hours of manual work.

Concentrate on your sales, and let the content routine run automatically.

Get The Best Of Amazon With Gepard

Gepard PIM offers you a user-friendly interface and high-end functionality for automating your data-related workflows. Get to market faster, beat your competitors and deliver an excellent customer experience.

Skyrocket your Amazon sales – try Gepard Free Personalized Demo now.

Automated Product Content Delivery To Amazon


Margo Sakova
Written by Margo Sakova
Marketing Manager, Guest Author
Margo Sakova is a Digital marketing professional with 7 years of experience. Skilled in market research & analysis, marketing funnel optimization, and content marketing.

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