PIM product information management

7 Reasons PIM Software Is Needed For eCommerce In 2022

7 min read
Published: August 8, 2022
Updated: February 9, 2023

Online shopping is booming at a rapid pace. The covid-19 pandemic has boosted even more. As per reports, online purchases will account for about 24% of all retail sales by the year 2025.

That gives the businesses and entrepreneurs sufficient reason to start building an online retail store. Creating a new eCommerce store is not all, you also need to manage it. However, efficiently managing the store isn’t an easy task.

The rising demand for online shopping and increasing competition add to the challenges. In order to make your eCommerce store thrive, the PIM software has become more important than ever. Before getting into the details of why you need the PIM software, let’s take a quick look at what it is!

What Is PIM Software?

Product Information Management or PIM is a software that allows eCommerce stores to effectively enhance and manage product information across different selling platforms. PIM provides you with gathering, managing, and even enriching your product information. Not just that, it also allows you to create appealing product catalogs and distribute them to the channels. The core aim of the Product Information Management software is to enhance your selling performance across multiple channels online.

Want to build your online retail store? In that case, the first thing to do is hire dedicated offshore developers. The next step is to make the most of the PIM software.

Here are the 7 reasons why the Product Information Management software is vital for.

1. Allows Creation Of A Single Source Of Truth

A single source of truth or SSOT refers to the consolidation of various systems onto a single location or point of reference. Think of the different systems of an eCommerce brand. It includes product management, order management, shipping, inventory, and more. Moreover, with the increase in the size of the eCommerce store, the complexity also develops. Managing all the systems can be challenging. The only solution to this problem is the centralization of the systems.

The Product Information Management software makes it possible. It helps in centralizing all the processes and developing a single source of truth. It integrates important elements like marketing processes, product specifics, and even intellectual assets.

PIM can provide you with a detailed and comprehensive view of your entire online retail store. It also helps in maintaining and managing the accuracy of data effectively. It ensures that all the employees of an eCommerce brand obtain the same date, thereby reducing any chances of confusion. With the ability to effectively and efficiently manage everything in one place, scaling an eCommerce store will no longer be a hassle.

Is PIM Important For My Business?

2. Makes Content Creation Easier

The importance of content for companies cannot be overlooked. Content marketing is at the core of every eCommerce brand. The main goal of content marketing is to create awareness and keep the customers engaged with the brand.

The Product Information Management software helps online retail stores save a great deal of time in content marketing. Wondering how? Well, it allows the creation of a single piece of content and then distribution on all other important platforms. It can save you from creating content for every single platform separately. Most sites have the same format that includes title, description, and features in bullets. So, you can directly prepare your product content on PIM and then distribute it on other platforms.

The Product Information Management software not only helps in saving time but also enables improving the quality of product content. The better the content quality, the more it will appeal to the target audience. The best thing about the Product Information Management software is its ability to create the product content in a collective manner.

That means the marketing teams of e-stores can connect, share ideas, and develop highly engaging content. Such content is sure to boost the sales of the store. With PIM, online retail stores will be able to highlight the same brand message on a different platform.

3. Easy Image Updates

Imagining an e-store without product images is just not possible. Images are vital in order to grab the attention of customers and compel them to make a purchase. Product images have a lot to do with the engagement level of visitors and the amount of traffic on the product page.

In recent times, visual commerce is evolving, and how images are added is changing. Today, descriptive visuals have gained a lot of popularity. Therefore, eCommerce brands keep updating the product images on their online retail store.

The auto digital asset tagging feature of the Product Information Management software makes updating product photos quite easy and quick. With the software, you do not have to tag the images manually. Instead, when you add or update product images, they automatically get tagged on the basis of the metadata.

The Product Information Management software ensures the regularity of the product photograph on the eCommerce store, catalogs, and different marketplaces. This, in turn, makes it easier to find a product. It helps in increasing the speed of image updates and amplifies the overall output of eCommerce stores.

Read more about the importance of visual content for eCommerce:

Visual Content For Retailers
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Importance of Visual Content: Ultimate Guide for Retailers

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eCommerce product content product content tools product images

4. Enhances Content Security

The Product Information Management software not only helps in content creation but also improves the security of product content. Product data demands a high level of security. Tools such as spreadsheets may not be effective in preventing unauthorized editing or the risk of error.

In order to secure product data, an ideal solution is to leverage the Product Information Management software. It can serve as an effective tool and help in protecting data against any unauthorized access. With PIM, only the authorized users have control over and access to the product database.

PIM To Protect Data

The users who will have access to the database can be decided by the company. The software then assigns different roles to the users, such as super admin, marketing, viewers, dealers, and more. The level of accessibility of the users will differ on the basis of the roles assigned. It ensures that the users only do what they need to do. PIM helps in improving the overall safety and security of product data and lowering the chances of error or security breaches.

5. Improves Integration

Integration is at the core of Product Information Management software. The software helps in integrating the CRMs, ERP, and sites in order to ensure increased efficiency. ERP systems are responsible for warehouse management, inventory, order management, and more. Through ERP-PIM integration, the data flow from the ERP system to the PIM software. For PIM, it gets added to the technical data and helps in keeping the price up-to-date.

Similarly, the CRM-PIM integration helps in making the customer data, product data, and sales data readily available. It provides the e-stores with actionable insights in a jiffy.

PIM also integrates effectively with the sites. The eCommerce stores that use the PIM software do not require publishing content on each and every platform or marketplace. Moreover, PIM software, such as Gepard, ensures uniformity of data on all the platforms. The sites where you can directly publish from PIM software are Magento, Amazon, WooCommerce, Shopify, eBay, and more.

6. Allows Easy Maintenance Of Technical Specifications

The technical specification is an important element of the products present in the online retail store. Even simple and regular products require detailed specifications. It plays an important role in effectively describing the product.
The use of Product Information Management software allows the eCommerce store to easily maintain the technical specifications. It especially makes it easier for the customers to find the products in the eCommerce store. It does so by improving faceted search.

Faceted search refers to a detailed search system that includes refining and filtering a search. It helps in reducing the search results and enabling the customers to easily find whether an eCommerce store offers the product they are looking for. For eCommerce businesses, PIM helps in connecting with the right prospects. For users or customers, the software enhances the ease of accessing the desired products on the eCommerce stores.

Is Online Shopping Growing?

7. Enhances Customer Experience

Customers are at the core of any business. eCommerce stores are no different. Delivering the best possible customer experience is what eCommerce brands aspire to. Moreover, in the era of tough competition, providing quality experiences to the customers has become all the more important. Irrelevant content is one of the factors that can affect customer experiences and make them feel annoyed. However, if you decide to use the Product Information Management software, you will no longer have to worry about irrelevant content.

PIM helps in providing complete and accurate data to all the customers across different platforms. The consistency of information on various platforms helps in increasing the trust of the customers in the eCommerce brand. This, in turn, helps in enhancing customer experiences and improving brand loyalty.

Read more materials about a PIM system and how you can benefit from it:

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Selling online has increased a lot in recent years. It will increase even more in the near future. However, in order to succeed online, proper organization and management of eCommerce stores are important. That is exactly where the PIM software comes in handy. With the software, managing online retail stores becomes quite simple and easy. It helps the eCommerce brands to maintain their presence on multiple platforms with much ease.

PIM can make all product data available in one place and make management easier. It will not only help in saving time but also improves productivity. So, leverage the Product Information Management software and ensure optimum success of your store.

How To Choose PIM

Harikrishna Hundariya
CEO at eSparkBiz
Harikrishna Kundariya is a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, and Director of eSparkBiz Technologies, a software development company. His 10+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

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