The Power of Visuals: Ecommerce Product Images Guide

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Nowadays images have become an important subject of attention for retailers & brands. In the digitalization era, it’s tough to know whether you can copy certain content or it is better to create your own. To clarify the image dilemma, we’ll cover the questions on where to get both product and creative images, how to adapt these pictures to the most popular marketplaces, and keep them regularly updated

Why Invest Time in Product Images

Product image creation can be time-consuming, however, it brings benefits and drives sales. Here are the main reasons why images can work really well for your business.

1. Drawing attention. 

It’s the first thing the buyer sees. The brain processes visual information 60,000 faster than text. Especially when it comes to product pictures. 

2. Showcasing products in close-to-life perspectives.

The online world is tricky and, as a retailer/brand, you have a challenging task: to provide a near-brick-n-mortar shop experience using internet tools. 

3. Overcoming competition.

There will be dozens of similar products to yours. However, if you upgrade your product images, you will win the race.

4. Building a brand image. 

Can you imagine, people can remember the content of 2500 pictures with over 90 percent accuracy 72 hours after looking at them for only 10 seconds. 

5. Generating more sales, accepting fewer returns.

The more precise you are — the better sales and less frustrated angry buyers. 

6. Going viral on social media. 

Luckily, social media sales channels allow more creativity, than eCommerce platforms like Google Shopping, eBay, Amazon, and similar. Make people talk and share your content.

Each Sales Channel Has Its Image Specifications

Nevertheless, you can find general guidelines in the picture below.

Source: Pixelz.

Legal Sources to Get Product Images

You can let yourself be more creative with product images when doing product banner images for your catalogs, newsletters,  social media, and other advertising channels. Also, you can always customize your store with your own product images. 

Consider these ways to get product images for retailers:

1. Download from marketplaces. Always check whether it is allowed.

2. Take pictures yourself. Get a decent camera, invest in a tripod, and set up a lighting/or shoot outdoors.

3. Hire a professional product image photographer. Do not forget to assign a clear task to obtain the visuals which fully reflect the brand vision & identity.

4. Find product images free sources like royalty-free stock photos. 

Here are some free image stocks you can use: 

  1. Unsplash.
  2. Burst Shopify.
  3. Pexels.
  4. Pixabay.
  5. Freepik.

There are paid sources with a bigger range of images:

  1. Shutterstock 
  2. iStock
  3. Adobe Stock.

A Few Tips on How to Make Eye-Catching Product Images

1. Start with a background. Pay attention to the difference in colors of the product itself and background. They shouldn’t blend. The background should rather be an “intensifier” for a product. 

2. Reach 3D effect. Add shades to make it look real and 3 dimensional. Experiment with different kinds of shades to make it feel alive. Or, make it move! 

3. Play with colors. Fancy trying something outstanding? Experiment with bright colors, patterns, and structures. 

4. Design a catchy layout. Flatlay is another trend in product photography you couldn’t have missed. Especially, if your target persona is a Millennial or a Gen Z individual, consuming only aesthetically pleasant content.

5. Stick to one style in all of your products. Make them work together, not compete. Add zoom in/zoom out option. This allows for better viewing of the structure of a product’s material; certain tiny parts, etc.

Manage and Update Product Images Automatically With Gepard

If you operate a large number of products, you may have faced difficulties keeping your product data up-to-date and easily accessible for all eCommerce team members. Here Gepard PIM+Syndicator can become a solution for adapting, onboarding, and distributing product content. 

Our platform is already connected to a CSP (Catalog Service Provider), which serves as a database for product images, descriptions, video, and other product-related content. And don’t be bothered by trying to figure out if you’re keeping up with copyright law. 

If you’re interested in knowing more about why companies like Amazon, GS1, HP, Dell, Rakuten, Elkjop, Lazada have chosen to work with Gepard, feel free to fill out the contact form here.

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