Back to Blog
Maryna Postrelko
Written by
Maryna Postrelko
Marketing Manager at Gepard
CONTENTS
PIM product information management

What Are The Top Product Information Management Trends In 2022?

6 min read
January 28, 2022

What are some of the product information management trends you should be aware of if you’re running an eCommerce site?

The product information management market was booming at $9.88 trillion back in 2020. And it’s expected to grow more than three times the size in the coming years. With such figures in mind, it’s fair to say that businesses see the value in automating product information management.

Why? Pandemic or not, commerce is going more digital and omnichannel. Servicing that demand is easier when you manage product information in one place, syndicating it to various platforms. So let’s see what trends help PIM solutions keep up with the market. But first, let’s figure out what exactly information management is.

What Is Information Management in eCommerce?

Information management is all the processes you go through to collect, alter, and improve data. For eCommerce, this has everything to do with your product catalog, so the more appropriate term would be PIM. And what does PIM stand for? Product Information Management.

What Were Some Last Year’s Product Information Management Trends?

Before we investigate the newest trends in PIM, let’s see what the previous years have brought us:

1. Demand for SaaS PIM for eCommerce

It makes sense to use cloud product information management software for eCommerce. It allows you to make changes in several places at once. With a SaaS PIM, you can synchronize any changes in your product catalog across online shops and marketplaces. For instance, improving descriptions or adding discount prices.

2. Employing PIM to provide better UX

Even if you sell on one marketplace or just on your website, managing data manually comes with inconsistencies and unexpected errors. Using a PIM, on the other hand, allows you to provide buyers with the most up-to-date information and avoid most mistakes. In turn, this ensures a better and smoother user experience.

3. Demand for a single source of truth

Errors can pop up here and there when you’re managing your store on one platform. And if you’re using several platforms, inconsistencies can be a regular occurrence. A PIM application provides a sole source of truth, minimizing this problem. Distributing changes from one source also saves you time and effort.

4. Eliminate the manual work with product sheets

To an extent, product information management tools help simplify the creation of a product catalog. But the software also helps automate data syndication. That is the distribution of product-related content to various platforms and marketplaces.

In 2022, we expect to see a shift to improving product experiences. So let’s discuss what trends are going to come.

What Are The Recent PIM Trends?

Trend 2022 #1: Creating a Seamless And Smooth Product Experience

Product experience is the part of the customer journey where consumers interact with your goods, their design, features and quality. In terms of an app, it’s the contact a user has between logging into a piece of software until they stop using it. In terms of selling physical goods, this experience goes beyond sheer contact post-payment.

Let’s take this Philips Sonicare toothbrush as a product information example. On the company’s official website, you’ll find:

  • a detailed description of the product info;
  • what and who it’s for;
  • how to use it;
  • what features it offers;
  • its technical characteristics.

All descriptions come with a dozen or so photos of the product from different angles. This information helps potential buyers get a virtual feel of the product. Plus, they can make a decision for or against buying it. This is also part of the product experience.

With Philips definitely, but with other brands too, you’ll find the same product information in online stores, marketplaces and even social media, complete with the same descriptions and images. This provides consistency in terms of omnichannel presence.

And why is consistency important? Product experience is crucial for keeping your business solid. And brand book consistency is a key factor in ensuring it. Providing your customers with the best product experience in particular means to win on the digital shelf. Plus, you make your omnichannel presence more competitive versus your rivals’ presence.

Trend 2022 #2: Intelligent Product Information Management

Nowadays, plenty of progressive solutions help automate product information management workflows. And they are way ahead of Excel sheets. Sure, using an Excel spreadsheet may be in your comfort zone, to keep your catalog on a digital table. Yet, employing intelligent product information management can help you

  • improve customer experience;
  • save time and effort;
  • gain better revenue.

Why is that comfort zone a problem? Because it’ll never be a well-structured and error-free document. It’s also a lot of hard manual labor to keep the sheets updated with relevant information. What’s more, storing and editing product data in a single source is just one of the challenges. Another one is to make it compliant with various retailers’ requirements and to automate the data transfer process.

Therefore, intelligent solutions help you at all stages of creating and managing a product catalog. It’s like a database with an advanced interface, which allows you to enrich simple descriptions with precise characteristics and images if you connect your solution to a PIM or DAM tool (digital asset management tool). Such solutions make it easier to decide what information is needed and fill it in. Then you can distribute it to all your eCommerce channels with the help of in-built algorithms, while an Excel sheet is just a simple table.

Trend 2022 #3: Building Omnichannel Presence for Brands

Omnichannel eCommerce isn’t a new trend, but it received a boost of popularity due to the Covid-19 challenges and the shifting market. People have wanted easy access to products while there hasn’t been as much flexibility in where they can easily travel.

That’s partly why “anywhere commerce” is gaining traction. The other factor is the need to extend your presence to multiple channels and, thus, to multiple audiences.

How Can PIM Help To Build An Omnichannel Presence?

PIM technology is essential for building an omnichannel presence thanks to the following features:

  • It works as the single source of truth for the products in your catalog.
  • It allows you to structure the catalog, which is great if you have several product categories. Also, it simplifies filtering.
  • It allows eCommerce product enrichment so buyers can have a complete understanding of a potential purchase.
  • Some product information management systems integrate with DAM (digital assets management) solutions. And you can also enrich product data with visual content.
  • It enables a seamless data exchange between any type of connection—a marketplace, retailer, content provider, or standardized data pool.

Moreover, managing each channel individually can take too much of your valuable time.

Trend 2022 #4: Further Migration From On-Premise To Cloud Solutions

Turning to SaaS solutions is also an ongoing trend, but you can expect that it’s going to be stronger than ever in 2022. Especially in the realm of product information management. Here’s why:

On-premise products require you to install the information management software on a computer. But that usually means that only one person will be able to handle the catalog conveniently. There’s not much synchronicity between on-premise tools installed on several devices. Furthermore, the security of data and the size of the storage is totally on you and your hardware.

SaaS solutions, on the other hand, provide more flexibility:

  • You can access the information management tools from any device. And in some cases, you can have several user profiles, so the whole team can be involved in handling the data.
  • You can scale the size of storage up and down depending on your current needs. And if your catalog is growing, you can upgrade your subscription plan.
  • You can synchronize any changes while they’re happening, so all your team members can use up-to-date information.
  • You can distribute the data from a SaaS PIM to multiple platforms automatically.

What’s also handy is that your SaaS PIM app provider will handle the security aspects. And all app data will be stored on their servers. This way, you’re not limited by the hardware your business has.

What Are The Benefits Of SaaS?

Trend 2022 #5: Unified PIM: Easy Integration Of PIM To An Existing Enterprise Ecosystem

Efficient PIM software is a good fit for you. It provides a set of features specific to one business process, unlike tools that try to handle several types of operations. But there is a “but.”

Improving your productivity and increasing revenue is easier when you automate all operations that can be machine-driven. If you use several disconnected tools, you might be in for more trouble than intended.

So, a big trend for this year is to make PIM solutions available for integration with other tools, like

  • ERP
  • CRM
  • Your company’s ecosystem

Get A Feel For PIM Before The Trends Start Rolling Out

PIM solutions are moving forward and improving each year. But there’s no point talking about trends and improvements if you’ve never tried a good information management tool.

That’s where Gepard PIM steps in with its handy set of features for eCommerce data enrichment of your product catalog and syndicating it to all your platforms. Contact us for a personalized demo to see how it can benefit your business.

How To Build A Successful PIM Strategy

Maryna Postrelko
Written by Maryna Postrelko
Marketing Manager at Gepard
A passionate professional with solid expertise in Content Marketing, External Communications, Email Marketing, and Social Media. Marketing Manager at Gepard, the product information management & syndication platform, helping to centralize diverse product data and deliver complying content to sales channels.

You May Also Like

What Are Data Standardization Challenges?
8 min read
Product Information Management

Understanding eCommerce Data Standardization: Challenges And Best Practices

Learn more about the nature and features of eCommerce data standardization that enables companies to streamline data flow and improve customer acquisition.

Read more
How Much Does A PIM Cost?
8 min read
Product Information Management

PIM Prices: How Much Does A Product Information Management Solution Cost

Learn how PIM prices are formed and what factors influence the cost of product information management solution.

Read more
Data Validation For eCommerce
7 min read
Product Information Management

How Data Validation Transforms eCommerce Businesses

Read about the impact of data validation on eCommerce companies. Learn how to validate data to generate revenue and get a deeper understanding of your customers.

Read more
What Are Some eCommerce Laws?
9 min read
Product Information Management

eCommerce Laws & Data Regulations: Challenges And Solutions

Understanding the most common eCommerce laws and data regulations and how to overcome the challenges they present.

Read more
How To Choose A Content Provider?
7 min read
Product Information Management

How To Choose A Content Provider?

Discover how the right content provider can make your business flourish.

Read more
How To Migrate Data In eCommerce?
7 min read
Product Information Management

10 Tips For Successful eCommerce Data Migration

A handy guide for quick and painless eCommerce data migration: basics, five top myths busted, 10 important steps.

Read more
What Is Data Enrichment In eCommerce?
8 min read
Product Information Management

What Is Data Enrichment In eCommerce And How Can You Benefit From It?

What is data enrichment and why does your eCommerce need it? Find out the key benefits of product data enrichment and how you can put it to practice.

Read more
What Is The Role Of Product Attributes For A Brand?
9 min read
Product Information Management

Product Attributes Role In eCommerce Brand’s Success

What are product attributes and how do they affect the success of your eCommerce business? Find out more about the types of attributes and how to optimize them.

Read more
How To Efficiently Use Product Content And Images?
8 min read
Product Information Management

Efficient Content And Images: Shape Your Perfect Online Store

Learn how to use product content and images to turn your visitors into buyers, generate more traffic and increase your profit.

Read more
Why Is Rich Content Important?
7 min read
Product Information Management

Rich Content AKA A+ Content: Is It Really Essential For A Brand?

Find out why rich content is becoming an increasingly important element of building an eCommerce brand that wants to stay ahead.

Read more
What Are Data Standardization Challenges?
8 min read
Product Information Management

Understanding eCommerce Data Standardization: Challenges And Best Practices

Learn more about the nature and features of eCommerce data standardization that enables companies to streamline data flow and improve customer acquisition.

Read more
How Much Does A PIM Cost?
8 min read
Product Information Management

PIM Prices: How Much Does A Product Information Management Solution Cost

Learn how PIM prices are formed and what factors influence the cost of product information management solution.

Read more
Data Validation For eCommerce
7 min read
Product Information Management

How Data Validation Transforms eCommerce Businesses

Read about the impact of data validation on eCommerce companies. Learn how to validate data to generate revenue and get a deeper understanding of your customers.

Read more
What Are Some eCommerce Laws?
9 min read
Product Information Management

eCommerce Laws & Data Regulations: Challenges And Solutions

Understanding the most common eCommerce laws and data regulations and how to overcome the challenges they present.

Read more
How To Choose A Content Provider?
7 min read
Product Information Management

How To Choose A Content Provider?

Discover how the right content provider can make your business flourish.

Read more
How To Migrate Data In eCommerce?
7 min read
Product Information Management

10 Tips For Successful eCommerce Data Migration

A handy guide for quick and painless eCommerce data migration: basics, five top myths busted, 10 important steps.

Read more
What Is Data Enrichment In eCommerce?
8 min read
Product Information Management

What Is Data Enrichment In eCommerce And How Can You Benefit From It?

What is data enrichment and why does your eCommerce need it? Find out the key benefits of product data enrichment and how you can put it to practice.

Read more
What Is The Role Of Product Attributes For A Brand?
9 min read
Product Information Management

Product Attributes Role In eCommerce Brand’s Success

What are product attributes and how do they affect the success of your eCommerce business? Find out more about the types of attributes and how to optimize them.

Read more
How To Efficiently Use Product Content And Images?
8 min read
Product Information Management

Efficient Content And Images: Shape Your Perfect Online Store

Learn how to use product content and images to turn your visitors into buyers, generate more traffic and increase your profit.

Read more
Why Is Rich Content Important?
7 min read
Product Information Management

Rich Content AKA A+ Content: Is It Really Essential For A Brand?

Find out why rich content is becoming an increasingly important element of building an eCommerce brand that wants to stay ahead.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success